Core Hydration Jobs in Dallas, TX (NOW HIRING)

Job Overview: Job Overview: At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of 125+ iconic brands-including Dr Pepper, Canada Dry, Snapple, Bai, Mott's, CORE Hydration and more-we are one of the largest food and beverage companies in the U.S. We put the consumer at the heart of everything we do, and our marketing team plays a critical role in delivering brand growth and longterm category leadership

We are seeking a Senior Associate Brand Manager (Sr. ABM) to accelerate the performance of one of our flagship brands. This role expands on the Associate Brand Manager position by taking on greater strategic responsibility, deeper crossfunctional leadership, and ownership of complex programs that drive brand and business results.

This role is based at the KDP headquarters in Frisco, Texas, with 10-15% travel and relocation required to the Greater Dallas area. What You'll Do As a Senior Associate Brand Manager, you will be a highimpact individual contributor responsible for leading major brand initiatives, informing longterm strategy, and partnering across the organization to bring growth plans to life. You will demonstrate a general manager mindset, balancing strategic thinking with operational excellence.

In this role, you will: Brand & Business Leadership Lead development of annual and multiyear brand strategies using robust consumer insights, category trends, and competitive intelligence. Own business performance monitoring, diagnosing drivers across consumption, shipments, pricing, and media performance to inform leadership decisions. Translate brand strategy into actionable, integrated annual operating plans.

Marketing & Commercial Execution Lead major crossfunctional initiatives (innovation, communications, commercial programs, packaging updates, etc.) with limited supervision. Serve as the daytoday lead with agency partners, elevating creative excellence, media effectiveness, and inmarket execution. Partner with shopper marketing, sales, and commercial teams to activate brand programs across key retail customers

Insights & Analytics Leverage consumer research, syndicated data, KPI tracking, and financial modeling to build databacked recommendations. Proactively develop optimization plans based on ROI, media effectiveness, pricing performance, and competitive actions. Budget & Investment Management Manage substantial brand budgets, ensuring disciplined allocation of resources to drive short and longterm growth.

Present budget recommendations and tradeoff decisions to managers and crossfunctional leadership. Leadership & Influence Mentor Associate Brand Managers and interns, supporting capability building across the broader marketing team. Influence crossfunctional partners-including Insights, R&D, Sales, Finance, Supply Chain-through clear storytelling and strong business cases.

Total Rewards: Total Rewards: Salary Range: $86,000-140,000 Actual placement within the compensation range may vary depending on experience, skills, and other factors Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement Annual bonus based on performance and eligibility Requirements: Requirements: We are seeking leaders who use datainformed judgment, excel at crossfunctional influence, and thrive at bringing bold ideas to life. Required Qualifications Bachelor's degree required; MBA preferred 4-6 years of brand marketing or brand management experience, ideally within a Fortune 500 CPG company Demonstrated experience owning crossfunctional initiatives endtoend Strong analytical capability with comfort interpreting consumer, financial, and market data Ability to manage multiple complex projects in a fastpaced environment Strong presence and ability to influence at multiple organizational levels Proven experience developing and executing brand strategies grounded in consumer insights Exceptional communication and storytelling skills Company Overview: Company Overview: Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott's, A&W, Penafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration.

Our global coffee business spans more than 100 markets and includes the leading Keurig singleserve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us. Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles

AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.