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Copywriting Jobs in Baton Rouge, LA (NOW HIRING)

SASSO

Social Media Coordinator

Baton Rouge, LA · On-site

Strong copywriting skills with the ability to adapt tone for diverse sports-focused audiences and platforms. Behavioral Competencies: * Creativity and attention to detail * Sports culture awareness ...

SASSO

Social Media Coordinator

Baton Rouge, LA · On-site

Strong copywriting skills with the ability to adapt tone for diverse sports-focused audiences and platforms. Behavioral Competencies: * Creativity and attention to detail * Sports culture awareness ...

SASSO

Social Media Coordinator

Baton Rouge, LA

Strong copywriting skills with the ability to adapt tone for diverse sports-focused audiences and platforms. Behavioral Competencies: * Creativity and attention to detail * Sports culture awareness ...

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Copywriting information

See Baton Rouge, LA salary details

$14

$35

$64

How much do copywriting jobs pay per hour?

As of Aug 19, 2026, the average hourly pay for copywriting in Baton Rouge, LA is $35.28, according to ZipRecruiter salary data. Most workers in this role earn between $26.78 and $39.95 per hour, depending on experience, location, and employer.

What is a copywriter?

A copywriting job involves creating persuasive and engaging text for marketing, advertising, and branding purposes. Copywriters craft content for ads, websites, emails, social media, and other materials to attract and convert audiences. They focus on clear messaging, brand voice, and compelling storytelling to drive action. Strong research, creativity, and an understanding of consumer psychology are key to success in this role.

What are the typical daily responsibilities of a copywriter?

As a copywriter, your daily tasks often include researching and writing content for websites, advertisements, social media, email campaigns, and other marketing materials. You'll collaborate closely with marketing teams, designers, and project managers to ensure the messaging aligns with brand voice and campaign objectives. Regular responsibilities also involve editing drafts, optimizing copy for SEO, and revising content based on client or team feedback. This variety keeps the role dynamic and allows you to develop diverse skills in the field of marketing communication.

What are the key skills and qualifications needed to thrive in copywriting, and why are they important?

To thrive in copywriting, you need excellent writing, editing, and grammar skills, typically supported by a background in marketing, communications, or journalism. Familiarity with content management systems (CMS), SEO tools, and digital marketing platforms is highly beneficial. Creativity, adaptability, and strong collaboration skills help copywriters develop compelling messages that resonate with target audiences. These abilities are crucial for producing effective content that meets both business objectives and audience needs in a fast-paced environment.

Is copywriting a stressful job?

Copywriting can be stressful due to tight deadlines, client revisions, and high expectations for quality. Managing multiple projects and maintaining creativity under pressure are common challenges in the role.

What does a copywriter exactly do?

A copywriter creates written content for advertising, marketing, and promotional materials to persuade or inform target audiences. They research topics, craft clear and engaging messages, and often use tools like style guides and editing software to ensure quality and consistency.

What are the most commonly searched types of Copywriting jobs in Baton Rouge, LA?

The most popular types of Copywriting jobs in Baton Rouge, LA are:

What are popular job titles related to Copywriting jobs in Baton Rouge, LA?

For Copywriting jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Copywriting jobs in Baton Rouge, LA look for?

The top searched job categories for Copywriting jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Copywriting jobs?

Cities near Baton Rouge, LA with the most Copywriting job openings:

Copywriting jobs near you
Infographic showing various Copywriting job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $73,374 per year, or $35.3 per hour.

Social Media Coordinator

SASSO

Baton Rouge, LA • On-site

Full-time

Re-posted 28 days ago

Job description

SASSO is partnering with one of our clients to identify a Social Media Coordinator to execute social media and influencer initiatives for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This role will focus on day-to-day content creation, community engagement, and campaign execution across priority platforms. The ideal candidate is creative, detail-oriented, and highly organized, with an intuitive sense of the timing and cultural rhythms of professional, collegiate, and youth sports like football, baseball, and other priority categories. The ideal candidate understands league structures, NIL and brand ambassador initiatives, and the personalities and moments that resonate with fans and consumers.
ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Execute daily posting, scheduling, and content management across key platforms, including Instagram, TikTok, Facebook, YouTube, and other emerging channels, with content aligned to major sports events, seasons, and cultural moments.
  • Develop and adapt creative assets (photo, video, copy) to align with campaign messaging, platform best practices, and the competitive energy of sports culture.
  • Engage with followers, respond to inquiries, and foster community interaction in a way that resonates with sports fans, athletes, and brand ambassadors.
  • Collaborate with marketing and creative teams to integrate social content with brand campaigns, product launches, and seasonal promotions tied to key sports moments.
  • Partner with agency teams to develop dynamic multimedia content that reflects brand distinctives, drives engagement, and amplifies the voice of each brand across channels.
  • Support influencer marketing and NIL/brand ambassador and affiliate programs by coordinating outreach, managing content delivery timelines, and tracking campaign activity.
  • Demonstrate familiarity with e-commerce marketing, including how social campaigns can support conversion goals and performance metrics such as CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend).
  • Monitor social media trends, competitor activity, and sports news to identify timely opportunities for engagement.
  • Track and report on social media performance, providing insights to help refine content strategy.



QUALIFICATIONS

Education and Experience:

  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent professional experience).
  • 1–3 years of experience managing social media for consumer brands, preferably within sports or sports-related industries.
  • Strong grasp of the seasonal rhythms, league dynamics, NIL programs, and cultural touchpoints that shape professional, collegiate, and youth sports.
  • Proficiency with content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
  • Experience using social media management tools such as Sprout Social, Later, or Hootsuite for scheduling, engagement tracking, and ROI measurement.
  • Familiarity with e-commerce marketing and performance metrics (CAC, ROAS) and how social media initiatives support broader conversion goals.
  • Strong copywriting skills with the ability to adapt tone for diverse sports-focused audiences and platforms.

Behavioral Competencies:

  • Creativity and attention to detail
  • Sports culture awareness and audience connection
  • Social platform fluency (Instagram, TikTok, YouTube, etc.)
  • Copywriting and visual storytelling
  • Time management and prioritization
  • Familiarity with social content performance and ROI drivers
  • Adaptability in fast-paced environments
  • Collaboration and communication skills
  • Initiative and eagerness to learn



WORK ENVIRONMENT AND PHYSICAL DEMANDS

  • This is an in-office role based in Baton Rouge, LA. Candidates in New Orleans and Lafayette are encouraged to apply, with the expectation of frequent in-person collaboration to support team integration and strategic alignment.
  • Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives.
  • Requires extended periods of computer use and virtual meeting participation.