1

Copywriter Freelancer Jobs in Tennessee (NOW HIRING)

... copywriting, storytelling, and creative leadership. Experience leading creative teams while remaining hands-on in the work and managing agency and freelance partners. Education: Bachelor's degree in ...

Copywriter Freelancer information

How do freelance copywriters typically collaborate with clients and other creative professionals during a project?

Freelance copywriters often work closely with clients, designers, and marketing teams throughout the project lifecycle. Communication usually happens through emails, project management tools, and virtual meetings to clarify goals, review drafts, and incorporate feedback. Copywriters may be responsible for researching the target audience, adapting tone and messaging, and revising content based on client and team input. Effective collaboration skills are essential to ensure the final copy aligns with the brand's vision and campaign objectives. Building strong professional relationships can also lead to repeat work and referrals within the industry.

What are the key skills and qualifications needed to thrive as a copywriter freelancer, and why are they important?

To thrive as a Copywriter Freelancer, you need excellent writing, editing, and research skills, typically supported by a strong portfolio and sometimes a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and proficiency in using collaboration platforms such as Google Workspace are often required. Creativity, adaptability, self-motivation, and effective client communication are essential soft skills for success. These skills and qualities enable freelancers to deliver high-quality content tailored to client needs, meet deadlines, and build long-term client relationships in a competitive market.

What is the difference between Copywriter Freelancer vs Content Writer?

AspectCopywriter FreelancerContent Writer
CredentialsPortfolio, writing samples, possibly marketing or advertising knowledgePortfolio, writing samples, often SEO or niche expertise
Work EnvironmentFreelance, remote, project-basedFreelance or employed, remote or on-site, project or ongoing
Employer/Industry UsageClients across marketing, advertising, brandingMedia, blogs, corporate websites, SEO agencies

While both roles involve writing, a Copywriter Freelancer primarily creates persuasive, marketing-focused content for clients on a freelance basis. Content Writers produce a broader range of informational or SEO content, often for online platforms. The key difference lies in the purpose and style of writing, with copywriters focusing on conversions and branding, and content writers emphasizing informative, engaging content.

How do I start freelance copywriting?

To start as a freelance copywriter, build a portfolio of writing samples, identify your target niche or industry, and create profiles on freelance platforms like Upwork or Fiverr. Developing strong writing skills, understanding client needs, and setting competitive rates are essential steps to establish your freelance copywriting career.

What does a copywriter freelancer do?

A copywriter freelancer creates written content for clients, including advertisements, websites, social media, and marketing materials. They research target audiences, craft persuasive messages, and often work independently with flexible schedules using tools like word processors and editing software.

What are popular job titles related to Copywriter Freelancer jobs in Tennessee?

For Copywriter Freelancer jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Copywriter Freelancer jobs in Tennessee look for?

The top searched job categories for Copywriter Freelancer jobs in Tennessee are:

What cities in Tennessee are hiring for Copywriter Freelancer jobs?

Cities in Tennessee with the most Copywriter Freelancer job openings:

Infographic showing various Copywriter Freelancer job openings in Tennessee as of August 2026, with employment types broken down into 92% Full Time, 2% Part Time, 2% Temporary, and 4% Contract. Highlights an 83% Physical, 8% Hybrid, and 9% Remote job distribution.

Manager, Brand, Content & Creative

Cabinets To Go

Franklin, TN • On-site

Full-time

Re-posted 15 days ago


Cabinets To Go rating

6.5

Company rating: 6.5 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

29th of 55 rated home improvement suppliers and fitters


Job description

Description
Key Responsibilities:
Brand Strategy & Management
  • Develop and maintain a strong, consistent retail brand identity across all consumer touchpoints, including stores, packaging, digital, and social.
  • Partner with leadership to evolve brand positioning and messaging that reflect the company's vision and retail goals.
  • Monitor market and customer trends, using insights to guide brand storytelling and campaign development.

Content Development & Copywriting
  • Write and edit engaging copy for retail marketing campaigns, product launches, in-store signage, promotional materials, social/blog content, press releases and web pages.
  • Develop compelling narratives that connect products to customer lifestyles and inspire purchase decisions.
  • Maintain brand voice guidelines and ensure all messaging aligns with brand tone and personality.

Creative Direction & Visual Brand Oversight
  • Act as an internal Art Director, guiding the creative development of campaigns, retail visuals, and marketing materials.
  • Collaborate with design, photography, and merchandising teams to ensure product visuals and marketing assets are cohesive and on brand.
  • Provide creative direction on photo shoots, store signage, and seasonal campaigns to ensure alignment with marketing objectives and visual standards.

Campaign Management & Execution
  • Collaborate with cross-functional teams (Merchandising, E-Commerce, Operations) to ensure marketing initiatives support key business goals.

Collaboration & Leadership
  • Serve as a creative liaison between internal departments and external agencies or freelancers.
  • Partner with store teams to ensure brand messaging and visuals are consistently executed in the retail environment.
  • Support and mentor design staff.

Requirements
Qualifications & Experience:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • Previous agency experience highly preferred.
  • Proven ability to manage both the creative process and the strategic execution of campaigns.
  • Strong copywriting and storytelling skills with a sharp understanding of brand voice.
  • Experience collaborating with photography, design, and merchandising teams.
  • Ability to balance creative vision with business goals and performance metrics.

Key Attributes:
  • Strategic thinker with a strong creative eye and attention to detail.
  • Exceptional communicator and collaborator.
  • Adaptable and resourceful with a hands-on approach.
  • Passionate about retail, design, and consumer experience.
  • Comfortable juggling multiple projects in a fast-paced environment.

What Cabinets To Go employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom