Provide strategic direction for designers, video editors, UGC creators, and content partners ... Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
Provide strategic direction for designers, video editors, UGC creators, and content partners ... Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
Communications Specialist - On Site Position
Granville, OH · On-site
$49K - $65K/yr
Establish and maintain relationships with third-party vendors, including designers, printers, and ... Expertise in copywriting, proofreading and editing. * Experience with Adobe graphic design tools ...
Communications Specialist - On Site Position
Granville, OH · On-site
$49K - $65K/yr
Establish and maintain relationships with third-party vendors, including designers, printers, and ... Expertise in copywriting, proofreading and editing. * Experience with Adobe graphic design tools ...
Email Marketing Manager
Mason, OH · On-site
They also help further the services that we offer by creating and designing email templates for ... copywriting and critical proofreading of all campaigns before launchDeploy emails under tight ...
Email Marketing Manager
Mason, OH · On-site
They also help further the services that we offer by creating and designing email templates for ... copywriting and critical proofreading of all campaigns before launchDeploy emails under tight ...
Viral Content Creation Tutor
Cincinnati, OH · Remote
$40/hr
... and visual content production, copywriting for social media, trend analysis, analytics ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...
Viral Content Creation Tutor
Cincinnati, OH · Remote
$40/hr
... and visual content production, copywriting for social media, trend analysis, analytics ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...
Viral Content Creation Tutor
Columbus, OH · Remote
$40/hr
... and visual content production, copywriting for social media, trend analysis, analytics ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...
Viral Content Creation Tutor
Columbus, OH · Remote
$40/hr
... and visual content production, copywriting for social media, trend analysis, analytics ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...
Content Writer (US)
Columbus, OH · Remote
$3.7K/wk
... with designers for illustrations & the marketing team to develop content. 7. Collaborate on ... copywriting experience Working knowledge of content management systems Excellent English ...
Content Writer (US)
Columbus, OH · Remote
$3.7K/wk
... with designers for illustrations & the marketing team to develop content. 7. Collaborate on ... copywriting experience Working knowledge of content management systems Excellent English ...
Viral Content Creation Tutor
Cleveland, OH · Remote
$40/hr
... and visual content production, copywriting for social media, trend analysis, analytics ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...
Viral Content Creation Tutor
Cleveland, OH · Remote
$40/hr
... and visual content production, copywriting for social media, trend analysis, analytics ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...
Viral Content Creation Tutor
Akron, OH · Remote
$40/hr
... and visual content production, copywriting for social media, trend analysis, analytics ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...
Viral Content Creation Tutor
Akron, OH · Remote
$40/hr
... and visual content production, copywriting for social media, trend analysis, analytics ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...
Content Marketing Specialist
Solon, OH · On-site +1
For more than 20 years, we've created thoughtfully designed technology that connects people to high ... This role owns copywriting, storytelling, campaign content, and thought leadership across digital ...
Content Marketing Specialist
Solon, OH · On-site +1
For more than 20 years, we've created thoughtfully designed technology that connects people to high ... This role owns copywriting, storytelling, campaign content, and thought leadership across digital ...
Content Marketing Specialist
Solon, OH · On-site +1
For more than 20 years, we've created thoughtfully designed technology that connects people to high ... This role owns copywriting, storytelling, campaign content, and thought leadership across digital ...
Quick apply
Content Marketing Specialist
Solon, OH · On-site +1
For more than 20 years, we've created thoughtfully designed technology that connects people to high ... This role owns copywriting, storytelling, campaign content, and thought leadership across digital ...
Content Marketing Specialist
Solon, OH · On-site +1
For more than 20 years, we've created thoughtfully designed technology that connects people to high ... This role owns copywriting, storytelling, campaign content, and thought leadership across digital ...
Content Marketing Specialist
Solon, OH · On-site +1
For more than 20 years, we've created thoughtfully designed technology that connects people to high ... This role owns copywriting, storytelling, campaign content, and thought leadership across digital ...
Senior Writer
Cincinnati, OH · On-site
$50K - $70K/yr
If you thrive in a fast-paced environment where one day you're a copywriter showing off your ... This person will work closely with editors, production/operations, and designers to ensure world ...
Senior Writer
Cincinnati, OH · On-site
$50K - $70K/yr
If you thrive in a fast-paced environment where one day you're a copywriter showing off your ... This person will work closely with editors, production/operations, and designers to ensure world ...
Content Writer (US)
Columbus, OH · On-site +1
$3.7K - $6.3K/mo
... with designers for illustrations & the marketing team to develop content. 7. Collaborate on ... copywriting experience • Working knowledge of content management systems • Excellent English ...
Content Writer (US)
Columbus, OH · On-site +1
$3.7K - $6.3K/mo
... with designers for illustrations & the marketing team to develop content. 7. Collaborate on ... copywriting experience • Working knowledge of content management systems • Excellent English ...
Senior Writer for Life-Changing Books
Cincinnati, OH · On-site
$50K - $70K/yr
If you thrive in a fast-paced environment where one day you're a copywriter showing off your ... This person will work closely with editors, production/operations, and designers to ensure world ...
Senior Writer for Life-Changing Books
Cincinnati, OH · On-site
$50K - $70K/yr
If you thrive in a fast-paced environment where one day you're a copywriter showing off your ... This person will work closely with editors, production/operations, and designers to ensure world ...
Admissions Communications Coordinator
OH · On-site
$43K - $51K/yr
Our comprehensive benefits package is designed to help you thrive. Healthcare Coverage Competitive ... Key responsibilities include content creation and copywriting, project management and timeline ...
Admissions Communications Coordinator
OH · On-site
$43K - $51K/yr
Our comprehensive benefits package is designed to help you thrive. Healthcare Coverage Competitive ... Key responsibilities include content creation and copywriting, project management and timeline ...
Digital Marketing Specialist
Oberlin, OH · On-site
$55K - $65K/yr
We support today's growers with forward-thinking, cost-efficient systems designed to meet the ... and copywriting in HubSpot • Draft copy, build email templates, and support workflow setup • ...
Digital Marketing Specialist
Oberlin, OH · On-site
$55K - $65K/yr
We support today's growers with forward-thinking, cost-efficient systems designed to meet the ... and copywriting in HubSpot • Draft copy, build email templates, and support workflow setup • ...
Digital Marketing Specialist
Oberlin, OH · On-site
$55K - $65K/yr
We support today's growers with forward-thinking, cost-efficient systems designed to meet the ... copywriting in HubSpot * Draft copy, build email templates, and support workflow setup * Ensure ...
Quick apply
Digital Marketing Specialist
Oberlin, OH · On-site
$55K - $65K/yr
We support today's growers with forward-thinking, cost-efficient systems designed to meet the ... copywriting in HubSpot * Draft copy, build email templates, and support workflow setup * Ensure ...
Admissions Communications Coordinator
Rootstown, OH · Hybrid
$43K - $51K/yr
Our comprehensive benefits package is designed to help you thrive. Healthcare Coverage Competitive ... Key responsibilities include content creation and copywriting, project management and timeline ...
Admissions Communications Coordinator
Rootstown, OH · Hybrid
$43K - $51K/yr
Our comprehensive benefits package is designed to help you thrive. Healthcare Coverage Competitive ... Key responsibilities include content creation and copywriting, project management and timeline ...
Art direct multidisciplinary teams--including designers, copywriters, UX specialists, developers, production partners and outside vendors--to ensure consistently outstanding creative execution.
Quick apply
Art direct multidisciplinary teams--including designers, copywriters, UX specialists, developers, production partners and outside vendors--to ensure consistently outstanding creative execution.
Creative Director
Cincinnati, OH · On-site
Art direct multidisciplinary teams-including designers, copywriters, UX specialists, developers, production partners and outside vendors-to ensure consistently outstanding creative execution. * Bring ...
Creative Director
Cincinnati, OH · On-site
Art direct multidisciplinary teams-including designers, copywriters, UX specialists, developers, production partners and outside vendors-to ensure consistently outstanding creative execution. * Bring ...
Copywriter Designer information
What is a copywriter designer?
How do copywriter designers typically balance creative writing with visual design responsibilities in their daily work?
What are the key skills and qualifications needed to thrive as a copywriter designer, and why are they important?
What is the difference between Copywriter Designer vs Graphic Designer?
| Aspect | Copywriter Designer | Graphic Designer |
|---|---|---|
| Primary Focus | Creating written content and visual design elements | Designing visual graphics and layouts |
| Skills | Writing, editing, visual design, branding | Visual communication, typography, software proficiency |
| Work Environment | Marketing teams, advertising agencies, content creation | Design studios, marketing departments, media companies |
| Credentials | Writing samples, design portfolio, relevant certifications | Design portfolio, proficiency in design software |
While both roles involve visual elements, a Copywriter Designer combines writing and design skills to produce cohesive content and visuals, whereas a Graphic Designer primarily focuses on creating visual graphics and layouts. The Copywriter Designer often works closely with marketing teams to develop integrated campaigns, blending words and visuals seamlessly. Understanding these differences helps employers and job seekers identify the right role based on skills and career goals.
Conversion and Creative Strategist
West Chester, OH • On-site
Full-time
Re-posted 19 days ago
Job description
Reporting To: VP of Growth / Founder
Job Summary
The Conversion & Creative Strategist at Triquetra Health is responsible for owning the messaging, positioning, and conversion strategy behind Triquetra's product catalog across Amazon, Shopify, paid media, and other digital channels.
This role exists to bridge the gap between science and conversion-translating complex product mechanisms into clear, persuasive messaging that resonates with real buyers and drives measurable business results.
As the owner of the strategic argument behind every product, the Conversion & Creative Strategist develops positioning frameworks, messaging architecture, conversion hypotheses, and testing strategies that improve customer understanding and increase conversion performance. This role works closely with design, paid media, content, and leadership teams to ensure product messaging remains clear, consistent, and performance-driven across every customer touchpoint.
This is not a design role. The primary responsibility is owning what we say, why it matters, and how it converts.
Duties & Responsibilities
Messaging Strategy & Positioning
- Own the positioning and messaging architecture for Triquetra's hero products and product lines across all major channels
- Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
- Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
- Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion
Conversion Optimization & Testing Strategy
- Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
- Develop hypotheses based on performance data, customer behavior, and competitor insights
- Prioritize testing opportunities based on expected impact, business goals, and channel performance
- Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities
- Translate winning concepts into repeatable conversion strategies across product categories
Creative Strategy & Brief Development
- Convert product insights, performance data, and competitive intelligence into actionable creative briefs
- Provide strategic direction for designers, video editors, UGC creators, and content partners
- Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome
- Collaborate with creative teams to improve execution quality and performance alignment
Competitive Intelligence & Market Analysis
- Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
- Monitor trends in supplements, wellness, ecommerce, and DTC marketing
- Build and maintain a structured swipe file and competitor intelligence system
- Translate competitor learnings into actionable testing opportunities and strategic recommendations
Performance Analysis & Growth Insights
- Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
- Identify which messaging angles drive stronger engagement, click-through rates, and conversion
- Build feedback loops that continuously improve positioning and creative performance
- Partner with leadership and growth teams to support data-driven decision making
Cross-Functional Collaboration
- Partner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignment
- Support launch planning for new products, promotions, and campaigns with strong conversion-focused messaging
- Contribute to strategic discussions around customer acquisition, retention, and brand growth
- Perform additional duties as required to support business growth and evolving priorities
Process Development & Scalability
- Build scalable frameworks and systems to support messaging consistency across 100+ SKUs
- Develop SOPs, templates, and workflows for briefing, testing, and performance review processes
- Help establish best practices for conversion strategy and creative performance across the organization
- Support the long-term development of Triquetra's conversion and creative strategy function
Qualifications
Required Qualifications
- 5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy
- Proven experience driving measurable conversion improvements across e-commerce or DTC brands
- Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
- Experience translating technical, scientific, or complex products into simple, persuasive messaging
- Strong analytical skills with the ability to interpret performance data and generate actionable insights
- Experience running structured A/B testing and conversion optimization initiatives
- Strong project management and prioritization skills in fast-paced environments
- Excellent communication and cross-functional collaboration skills
Preferred Qualifications
- Experience in supplements, wellness, healthcare, or consumer packaged goods (CPG)
- Experience with Amazon marketplace optimization and listing conversion strategy
- Experience in DTC e-commerce brands with multi-channel sales environments
- Familiarity with tools such as Amazon Seller Central, Shopify, Google Analytics, heat mapping tools, and testing platforms
- Experience working with creative teams, UGC creators, and paid media teams
Key Success Indicators
Success in this role will be measured by:
- Improvement in product page and listing conversion rates
- Increase in revenue driven by messaging and conversion optimization initiatives
- Improved consistency and clarity of messaging across channels
- Quality and effectiveness of testing frameworks and creative briefs
- Speed and quality of strategic insights delivered to the business
What Success Looks Like
A successful Conversion & Creative Strategist at Triquetra Health is someone who can quickly identify why messaging is not converting, develop stronger positioning, and build systems that consistently improve performance across channels.
This person combines strategic thinking, customer psychology, analytical rigor, and hands-on execution to turn product science into persuasive messaging that drives measurable growth.