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Conversion Rate Optimisation Jobs in Wisconsin (NOW HIRING)

landmarkcu

Website Lead

Brookfield, WI

... optimizing landing and product pages within our CMS to support acquisition and engagement goals ... conversion rates--while delivering an exceptional end-user experience. This position requires a ...

Landmark Credit Union

Website Lead

Brookfield, WI · On-site

... optimizing landing and product pages within our CMS to support acquisition and engagement goals ... conversion rates-while delivering an exceptional end-user experience. This position requires a ...

Artemax

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

Build and maintain regular reporting on website KPIs including traffic, conversion rate, average ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Artemax

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

Build and maintain regular reporting on website KPIs including traffic, conversion rate, average ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Artemax

Marketing Coordinator

New Berlin, WI · On-site

$41K - $57K/yr

Build and maintain regular reporting on website KPIs including traffic, conversion rate, average ... Organic Growth (SEO & Content)   * Execute day-to-day SEO tasks including keyword research, on ...

Sigma Commercial LLC

Digital Marketer

Milwaukee, WI · On-site

Optimize website performance, user experience (UX), and conversion rates (CRO). SEO/SEM: Conduct keyword research, optimize content for search engines, and manage PPC campaigns. Social Media: Build ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Wisconsin? For Conversion Rate Optimisation jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Wisconsin look for? The top searched job categories for Conversion Rate Optimisation jobs in Wisconsin are:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Wisconsin as of June 2026, with employment types broken down into 44% Full Time, 55% Part Time, and 1% Nights. Highlights an 90% Physical, 6% Hybrid, and 4% Remote job distribution.

Website Lead

landmarkcu

Brookfield, WI

Other

Posted 27 days ago

Job description

At Landmark Credit Union, we succeed by putting people first - and that starts with you. Our culture of inclusion and collaboration enables us to support our members’ financial wellbeing, positively impact the communities we serve, and help our associates grow their careers. Bring your authentic self to work as part of an organization where you’ll feel valued for your unique qualities, are enabled to reach your full potential, and are recognized for your contributions to our success. We strive to ensure you feel empowered to grow and succeed, while also feeling valued and taken care of, as we all do our part to put people first. We invite you to learn more about this and other opportunities at Landmark Credit Union.
 
NATURE AND SCOPE
The Website Lead is responsible for overseeing the strategic marketing components of Landmark’s website and SEO initiatives, including creating, editing, and optimizing landing and product pages within our CMS to support acquisition and engagement goals. This role works in close collaboration with the Marketing and Digital Strategy teams to drive website performance, increase user engagement, generate qualified leads, and optimize conversion rates—while delivering an exceptional end-user experience. This position requires a strong analytical mindset and the ability to translate insights into actionable strategies. The Website Lead will take a data-first approach to continuously identify opportunities for improvement across digital touchpoints, with a focus on enhancing the overall digital journey. This includes campaign integration, SEO performance optimization, and ongoing evaluation of site effectiveness to support marketing objectives and business goals. This role requires a deep understanding of digital marketing best practices, SEO trends, and the ability to leverage data to guide decision-making and enhance website performance. This role does not have direct reports and reports to the Sr. Manager, Digital Marketing.

REQUIREMENTS
1. Bachelor’s degree in Marketing, Internet Marketing, Website Development, Digital Media, Business, Communications, or a related field is required, along with a minimum of five years of website management, analytics, and SEO experience. Familiarity with the financial services industry is preferred. An equivalent combination of education and experience may also be considered.
2. Strong analytical skills and a data-driven mindset, with the ability to translate insights into strategic recommendations and drive informed decision-making.
3. Lead the strategy and execution of hypothesis-driven A/B tests with clearly defined KPIs (e.g., conversion rate, engagement).
4. Proficiency with or certification in Google tools (GA4, Looker Studio, Tag Manager, Cloud, Console).
5. Experience with, or openness to adopting, AI tools in a compliant and responsible way to enhance marketing effectiveness and efficiency.
6. Working knowledge of HTML, CSS and structured data (schema/markup), with the ability to independently troubleshoot and implement front-end updates.
7. Strong understanding of UX, UI, content and SEO principles and how they influence brand experience, engagement, and conversion, with experience driving and validating improvements through structured testing.
8. Experience working in a highly regulated industry, with a clear understanding of ADA standards and experience maintaining and exceeding a WCAG-compliant website.
9. Ability to anticipate market or business issues and recommend improvements/enhancements.
10. Manage vendor relationships that support website delivery.
11. Excellent verbal and written communication skills, with the ability to lead cross-functional collaboration, influence stakeholders, and work both independently and as part of a team.
12. Experience leveraging CRM and CMS integrations to support personalized and data-driven website experiences.
13. Must develop a thorough understanding of company policies and procedures as they relate to this position and comply with all company policies and procedures and all job-related state and federal laws and regulations.
 
PRINCIPAL ACCOUNTABILITIES
1. Own and lead the day-to-day management and optimization of Landmark's public-facing website (landmarkcu.com) within Kentico CMS, ensuring accuracy, performance, and the ability to balance strategic website goals and business priorities.
2. Lead the creation and optimization of all website content to support brand awareness, traffic growth, lead generation and new member acquisition.
3. Oversee and drive the execution of active website promotions and campaigns, ensuring accuracy and timeliness.
4. Drive organic search traffic by collaborating with creative and project management teams to implement onpage content optimizations informed by data and search insights.
5. Lead website UX optimization efforts in partnership with the web developer, focusing on usability, accessibility, and measurable improvements in engagement and conversions.
6. Design and execute hypothesisdriven experimentation, including A/B testing, with clearly defined KPIs; evaluate results using quantitative data and apply learnings to ongoing optimization efforts.
7. Develop and drive actionable recommendations for insights and performance
8. Lead daily monitoring and reporting of website KPIs to ensure performance insights inform day-to-day priorities and long-term optimization strategies.
9. Collaborate cross-functionally to determine website landing page needs to optimize the performance of outbound/paid digital advertising.
10. Oversee and drive project execution for web initiatives, coordinating timelines, stakeholders, and deliverables to ensure successful implementation.
11. Independently lead and implement website updates as needed and as requested, balancing speed with governance, quality assurance, and compliance standards.
12. Lead ongoing competitor analysis, translating insights into actionable strategies that drive website optimization, enhance user experience, and support acquisition goals.
13. Perform other duties as assigned.
 
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