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Conversion Rate Optimisation Jobs in Pennsylvania

Aprio

Senior Manager, Digital Marketing

Bala Cynwyd, PA · On-site +1

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

Aprio

Senior Manager, Digital Marketing

Philadelphia, PA · On-site +1

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

RV Value Mart

Growth Marketing Specialist

Manheim, PA · On-site

Experience with A/B testing tools and CRO (conversion rate optimization) * Familiarity with paid media performance tracking * Experience integrating marketing platforms (CRM, email, etc.) Physical ...

EnthuZiastic

Growth Hacker - Remote

Allentown, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Bloomsburg, PA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Philadelphia, PA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Erie, PA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Harrisburg, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Indiana, PA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

West Chester, PA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Pittsburgh, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Reading, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Pennsylvania

Conversion Rate Optimisation information

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What cities in Pennsylvania are hiring for Conversion Rate Optimisation jobs? Cities in Pennsylvania with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Pennsylvania as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Senior Manager, Digital Marketing

Aprio

Bala Cynwyd, PA • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement

Posted 6 days ago

Job description

Work with a Top 20 CPA and advisory firm that Accounts for Anything.  Aprio has 40 U.S. office locations, as well as international office locations and more than 3,200 team members that speak 60+ languages across the globe.  By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio.

Join Aprio's Digital Marketing team and you will help clients maximize their opportunities.  Aprio Advisory Group, LLC is a progressive, fast-growing firm looking for a Senior Manager, Digital Marketing to join their dynamic team. 
 
Aprio, a Top 20 U.S. business advisory and accounting firm, is seeking a Senior Manager, Digital Marketing to manage and execute its digital marketing programs across paid media and search visibility, along with the analytics and conversion rate optimization (CRO) that measure and improve them. Just as important, this is a role for a hands-on marketer who treats AI as central to modern marketing - using it daily and helping the team adopt it to sharpen decisions, increase output, and drive stronger business outcomes. Partnering with the email and website teams, the Senior Manager will turn strategy into results while managing and coaching a small, hands-on team. The ideal candidate pairs deep, hands-on fluency across these channels with strong analytical instincts, enthusiasm for applying AI, and a firm grasp of complex B2B buying cycles.
Responsibilities:
  • Manage and execute Aprio's digital marketing programs - spanning paid media, search visibility, analytics, and conversion rate optimization (CRO) - aligning day-to-day work to growth goals and revenue targets. 
  • Use AI daily and help the team adopt it - identifying practical use cases, sharing approaches, and modeling confident, responsible use in everyday work. 
  • Manage and coach a small remote team of channel specialists, setting clear priorities and helping each team member grow in their craft. 
  • Run the paid media program - with an emphasis on paid search - including campaign strategy, execution, budget management, testing, and continuous performance improvement. 
  • Manage search visibility across both search engine optimization (SEO) and emerging AI search, helping Aprio earn visibility in traditional results and in generative engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude. 
  • Coordinate closely with the email marketing team to keep campaigns and nurture programs aligned across the funnel. 
  • Build AI into everyday marketing workflows and campaigns - from content and research to analysis, personalization, and reporting - and test and adopt tools that improve speed, quality, and results. 
  • Own marketing analytics and reporting - building the dashboards and cross-channel measurements that show how programs perform and where to improve. 
  • Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. 
  • Collaborate with the website team to shape site and landing-page experiences that support demand generation and demand capture. 
  • Manage campaign budgets and report on program performance and return on investment to the Vice President. 
  • Use HubSpot to run campaigns, workflows, and reporting, helping connect marketing activity to pipeline and revenue. 
  • Stay current on digital marketing and AI trends, platform changes, and new capabilities, and put them to work for the team. 
Qualifications:
  • Minimum of 7 years of experience in digital marketing, with a hands-on background across paid media and paid search, search visibility (SEO and AI search), and analytics and conversion rate optimization (CRO). 
  • Deep, hands-on paid media experience - especially paid search - including campaign strategy, budget management, bidding, testing, and performance measurement. 
  • Experience improving visibility in AI-driven search and generative engines (for example, ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude). 
  • Hands-on experience leading analytics and conversion rate optimization - including web analytics (such as GA4), attribution, dashboards, and A/B testing - and turning data into decisions and improvements. 
  • Experience running B2B marketing programs and a strong understanding of complex, multi-touch B2B buying and selling cycles. 
  • Hands-on experience applying AI tools in a marketing context - such as content creation, research, analysis, or campaign operations - with a track record of using them to improve output and results. 
  • Enthusiasm for AI and a habit of helping teammates adopt new tools and ways of working. 
  • Strong hands-on HubSpot proficiency, including campaign management, workflows, and reporting. 
  • Experience managing or coaching a small team or specialists, with strong communication and collaboration across cross-functional teams. 
  • Experience managing campaign budgets and reporting on performance. 
  • Bachelor's degree in marketing, business, communications, or a related field. 
  • Preferred Qualifications 
  • Agency experience, ideally paired with in-house B2B marketing. 
  • Experience managing remote team members 
  • Background in professional services or another considered-purchase, relationship-driven B2B industry. 
  • HubSpot certification(s). 
  • Google Ads or Google Analytics certification(s). 
  • MBA. 
Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
 
 
Perks/Benefits we offer for full-time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave - coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
 
 
What's in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what's next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience.  We call it the Aprio Way.  This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
 
 
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.
 
Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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