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Conversion Rate Optimisation Jobs in Pennsylvania

RV Value Mart

Growth Marketing Specialist

Manheim, PA · On-site

Experience with A/B testing tools and CRO (conversion rate optimization) * Familiarity with paid media performance tracking * Experience integrating marketing platforms (CRM, email, etc.) Physical ...

EnthuZiastic

Growth Hacker - Remote

Harrisburg, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Allentown, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Bloomsburg, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Pittsburgh, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

West Chester, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Reading, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Erie, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Indiana, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Philadelphia, PA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What cities in Pennsylvania are hiring for Conversion Rate Optimisation jobs? Cities in Pennsylvania with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Pennsylvania as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Director of Inside Sales & Lead Conversion

Strategic Employment

Lancaster, PA

$180 - $200K/hr

Other

Posted 9 days ago

Job description

Compensation: $100K Base Salary with On-Target Earnings (OTE) of $180-$200K

About the Role

A leading multi-state home services organization generating more than $75 million in annual revenue is seeking a Director of Inside Sales & Lead Conversion to lead its inbound lead conversion operation. With a marketing engine producing more than 500 inbound opportunities daily, this role is responsible for developing and coaching a high-performing team, implementing conversion strategies, optimizing lead engagement processes, and maximizing booked appointments for the outside sales organization.

Success in this role requires a blend of sales leadership, contact center expertise, process improvement, technology optimization, and data-driven decision making. The ideal candidate will have a proven track record of building accountability, increasing conversion rates, and leading teams in a high-volume environment.

Key Responsibilities

  • Lead, coach, and develop a team of Lead Conversion Specialists.
  • Drive performance against contact rate, engagement rate, and appointment booking goals.
  • Establish and implement sales processes, scripts, and follow-up strategies that improve conversion performance.
  • Create a culture of accountability, urgency, and customer engagement.
  • Oversee the management of 500+ inbound leads daily across multiple markets.
  • Analyze performance data and identify opportunities to improve productivity and results.
  • Proficient in outbound contact center technology and answer-rate optimization.
  • Monitor call quality and provide ongoing coaching and development.
  • Partner with Sales, Marketing, and Operations leadership to maximize lead conversion and revenue generation.
  • Develop scalable processes that support continued organizational growth.

Qualifications

  • 5+ years of leadership experience in inside sales, lead conversion, appointment setting, or contact center operations.
  • Proven success managing high-volume lead environments.
  • Strong coaching, leadership, and team-building skills.
  • Experience improving conversion rates through process, technology, and sales strategy.
  • Expertise with CRM, dialing platforms, and lead management systems.
  • Strong analytical and performance management capabilities.
  • Home services, HVAC, or home improvement experience preferred.

This role offers the opportunity to directly influence revenue growth within a highly successful and expanding organization. The Director will have ownership of a critical customer-facing function responsible for converting opportunity into revenue while shaping the overall customer experience.

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About Strategic Employment Partners

Sourced by ZipRecruiter

Strategic Employment Partners (SEP) was founded in 2007, serving companies in the Greater Los Angeles area by providing Technology Recruiting and Placement Services. With the combined experience of our seasoned professionals, SEP quickly began to build strong partnerships and provide curated talent for some of the largest and fastest growing companies in Los Angeles. Since then, SEP has expanded its operations and currently has eight divisions nationwide.

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Los Angeles, CA, US

Year founded

2006

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