... optimization and revenue growth. The position will engage in cross-functionalenterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functionalenterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functionalenterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functionalenterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
$126K - $166K/yr
Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics. * Identify, prioritize, and execute high-impact growth ...
Growth Marketing Manager, CRO & Lifecycle
OR · On-site +1
$125K - $150K/yr
Who we're looking for We'relooking for a hands-on, data-driven Growth Marketing Manager to own conversion rate optimization, website performance, and lifecycle marketing atFieldwire.You'llwork ...
Growth Marketing Manager, CRO & Lifecycle
OR · On-site +1
$125K - $150K/yr
Who we're looking for We'relooking for a hands-on, data-driven Growth Marketing Manager to own conversion rate optimization, website performance, and lifecycle marketing atFieldwire.You'llwork ...
OR · On-site
... conversion rate, and payback period. * Develop budget allocation strategies across markets ... optimization tactics. * Analyze campaign performance by market, channel, audience, creative ...
OR · On-site
... conversion rate, and payback period. * Develop budget allocation strategies across markets ... optimization tactics. * Analyze campaign performance by market, channel, audience, creative ...
OR · On-site
$232K - $243K/yr
Improvements in conversion rate and revenue growth * Increased customer engagement and retention * Growth in SEO traffic and acquisition efficiency * Increased AOV and recommendation-driven revenue
Head of Demand Generation & Growth
OR · On-site +1
$200K - $240K/yr
Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience * Develop and scale SEO/AEO and content performance ...
Head of Demand Generation & Growth
OR · On-site +1
$200K - $240K/yr
Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience * Develop and scale SEO/AEO and content performance ...
OR · On-site
$232K - $243K/yr
Support SEO-driven structural improvements including internal linking strategies and URL ... Search conversion rate and search click-through rate * PLP engagement and add-to-cart rates
You will play a crucial role in combating ad fatigue, enhancing conversion rates (CRO) for e-commerce and direct sales (lead generation) paid media campaigns, developing a connected SEO/AIO and PPC ...
You will play a crucial role in combating ad fatigue, enhancing conversion rates (CRO) for e-commerce and direct sales (lead generation) paid media campaigns, developing a connected SEO/AIO and PPC ...
Familiarity with A/B testing or conversion rate optimization Who You Are * Detail-obsessed and highly organized * A reliable executor who gets things done * A proactive problem solver who improves ...
Familiarity with A/B testing or conversion rate optimization Who You Are * Detail-obsessed and highly organized * A reliable executor who gets things done * A proactive problem solver who improves ...
OR · On-site
$50/hr
A Product Manager approach to ads - you care as much about the post-click experience and conversion rate optimization as you do about the CPM. * Excellent quantitative reasoning skills, proficiency ...
OR · On-site
$50/hr
A Product Manager approach to ads - you care as much about the post-click experience and conversion rate optimization as you do about the CPM. * Excellent quantitative reasoning skills, proficiency ...
E-Commerce Director
Dayton, OR · On-site
Lead testing and optimization of conversion rate, AOV, and merchandising performance, working with Digital Marketing Director as needed on email campaigns and digital marketing to test ideas and ...
E-Commerce Director
Dayton, OR · On-site
Lead testing and optimization of conversion rate, AOV, and merchandising performance, working with Digital Marketing Director as needed on email campaigns and digital marketing to test ideas and ...
Paid Search Manager
OR · On-site +1
Understanding of landing page optimization and conversion rate optimization best practices, and experience partnering with product and UX teams to improve on-site efficiency. * Experience ...
Quick apply
Paid Search Manager
OR · On-site +1
Understanding of landing page optimization and conversion rate optimization best practices, and experience partnering with product and UX teams to improve on-site efficiency. * Experience ...
Senior Webflow Developer - Marketing Team
OR · On-site +1
$130K - $150K/yr
Website Optimization - Improve site speed, performance, accessibility, and SEO/AEO best practices. * A/B Testing & Analytics - Implement A/B testing, conversion rate optimizations, and tracking ...
Senior Webflow Developer - Marketing Team
OR · On-site +1
$130K - $150K/yr
Website Optimization - Improve site speed, performance, accessibility, and SEO/AEO best practices. * A/B Testing & Analytics - Implement A/B testing, conversion rate optimizations, and tracking ...
... conversion rate and Average Order Value (AOV). * Oversee acquisition performance across paid media, Search Engine Optimization (SEO), email, SMS, and affiliate channels. * Ensure robust data ...
... conversion rate and Average Order Value (AOV). * Oversee acquisition performance across paid media, Search Engine Optimization (SEO), email, SMS, and affiliate channels. * Ensure robust data ...
Marketing Campaign Manager - Lead Gen
Portland, OR · On-site
$100K - $115K/yr
... optimization * Craft compelling messaging and offers aligned to target audience and branding * Track campaign performance and optimize channel mix, messaging, conversion rates, and ROI * Build and ...
Marketing Campaign Manager - Lead Gen
Portland, OR · On-site
$100K - $115K/yr
... optimization * Craft compelling messaging and offers aligned to target audience and branding * Track campaign performance and optimize channel mix, messaging, conversion rates, and ROI * Build and ...
$132K - $165K/yr
Testing & Optimization: Continuously analyze performance data, run structured tests, and identify opportunities to improve efficiency, conversion rates, and pipeline contribution across channels.
Marketing Campaign Manager - Lead Gen
Portland, OR · On-site
$100K - $115K/yr
... optimization * Craft compelling messaging and offers aligned to target audience and branding * Track campaign performance and optimize channel mix, messaging, conversion rates, and ROI * Build and ...
Marketing Campaign Manager - Lead Gen
Portland, OR · On-site
$100K - $115K/yr
... optimization * Craft compelling messaging and offers aligned to target audience and branding * Track campaign performance and optimize channel mix, messaging, conversion rates, and ROI * Build and ...
$165K - $195K/yr
... optimizing a seamless, high-performing digital storefront that drives conversion and long-term ... Expertise in payment success rate optimization and fraud prevention * Understanding of subscription ...
Conversion Rate Optimisation information
What are some common challenges faced by professionals in Conversion Rate Optimisation roles?
One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.
What is Conversion Rate Optimisation (CRO)?
Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.
What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?
To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.
What is the difference between Conversion Rate Optimisation vs CRO Specialist?
| Aspect | Conversion Rate Optimisation | CRO Specialist |
|---|---|---|
| Role Focus | Improving website or landing page performance to increase conversions | Analyzing data, testing, and implementing strategies to optimize conversion rates |
| Required Skills | Data analysis, A/B testing, UX principles, marketing knowledge | Analytics tools, user behavior analysis, testing methodologies, marketing strategies |
| Work Environment | Digital marketing teams, e-commerce, agencies | Marketing departments, digital agencies, e-commerce companies |
| Common Usage | Describes the process or discipline | Refers to the role or job title of the professional |
Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.
What are popular job titles related to Conversion Rate Optimisation jobs in Oregon? For Conversion Rate Optimisation jobs in Oregon, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Oregon look for? The top searched job categories for Conversion Rate Optimisation jobs in Oregon are:
What cities in Oregon are hiring for Conversion Rate Optimisation jobs? Cities in Oregon with the most Conversion Rate Optimisation job openings:
Job description
Location: Onsite 4-Days (Mon-Thurs), Portland, OR
Opportunity
Ann Sacks is a luxury tileand stone brand within Kohler Co., known for craftsmanship, materialinnovation, and curated design experiences. Ann Sacks is accelerating itseCommerce and digital experience capabilities to better serve designers,homeowners, and trade professionals.
We are seeking a DigitalProduct Manager to help shape and execute the Ann Sacks eCommerce anddigital roadmap, while running the day-to-day delivery cadence across ourAdobe-based ecosystem (CMS, DAM, PIM, analytics, and commerce integrations).
Under the direction of theDirector-Brand & Marketing, this role translates UX, technology, andcommercial priorities into a structured plan of work, maintains a high-qualitybacklog, coordinates releases, and ensures measurement frameworks supportconversion optimization and revenue growth. The position will engage in cross-functionalenterprise relationships (IT, Data/Analytics, Marketing, eCommerce,Sales/Trade) as well as agency/vendor partnerships and SEO.
Key Responsibilities
1) eCommerce Roadmap Support & Product Planning
- Co-develop and maintain a rolling 12-month eCommerce and digital roadmap, including site experience enhancements, product discovery improvements, and conversion optimization initiatives.
- Translate business priorities (e.g., product launches, merchandising strategies, trade customer needs) into epics, user stories, acceptance criteria, and delivery plans.
- Balance quick wins (e.g., PDP enhancements, navigation improvements) with longer-term capability building (e.g., personalization, advanced merchandising, product configurators).
- Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and revenue performance.
2) Backlog Ownership & Agile Delivery Cadence
- Own backlog operations: intake, refinement, prioritization recommendations, dependency mapping, and story readiness across eCommerce and digital initiatives.
- Facilitate agile ceremonies (sprint planning, backlog grooming, standups, retrospectives) across internal teams and external partners.
- Coordinate UAT, release readiness, and launch communications for site features, merchandising updates, and product launches.
- Identify risks and trade-offs, providing clear options and impact assessments to support decision-making.
3) Digital Platform & eCommerce Capability Ownership (CMS / PIM / Analytics / Commerce)
- Drive enhancements across Ann Sacks' digital ecosystem with a focus on product storytelling and online selling.
CMS (AEM):
- Content authoring workflows, landing pages, campaign pages, and storytelling experiences
- Homepage, category pages, and inspiration content to support conversion and brand engagement
DAM:
- High-quality imagery and asset governance to support product merchandising and visual storytelling
- Metadata and tagging for improved asset discoverability and reuse
PIM:
- Product data quality (dimensions, finishes, applications, pricing where applicable)
- Enrichment workflows to support product detail pages (PDPs) and filtering
- Syndication readiness across channels
eCommerce / Merchandising:
- Product discovery (navigation, search, filtering)
- PDP optimization (content, cross-sell, sample ordering flows)
- Category merchandising and promotional capabilities
Analytics:
- Measurement frameworks for conversion funnels, product performance, and content engagement
- Partner with Kohler IT and platform teams to ensure solutions are scalable, compliant, and aligned with enterprise standards.
- Monitor platform health, site performance, and incident resolution.
4) Digital Tools & Commerce Enablement
- Support implementation of tools that enhance eCommerce operations and customer experience, such as:
- Product sampling workflows
- Trade account experiences and pricing visibility
- Lead generation and showroom appointment tools
- Content and merchandising workflows
- Assist in discovery and requirements gathering with business stakeholders (eCommerce, merchandising, marketing, sales).
- Coordinate delivery with IT and platform owners, including backlog creation, UAT, and launch readiness.
- Ensure tools integrate seamlessly with existing systems and support measurable outcomes.
5) Measurement Enablement & Performance Insights
- Maintain KPI definitions and tracking aligned to eCommerce performance (conversion rate, revenue, engagement, product performance).
- Partner with Data & Analytics to ensure accurate event tracking and taxonomy.
- Provide reporting and insights on:
- Customer journeys and drop-off points
- Product and category performance
- Content effectiveness and merchandising impact
- Support ongoing optimization efforts (CRO, SEO, and content strategy).
6) Change Adoption & Enablement
- Develop release notes, user guides, and training materials for eCommerce and content teams.
- Enable merchandising and marketing teams to effectively use CMS, DAM, and product tools.
- Establish feedback loops with users to continuously improve workflows and site performance.