... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
... optimization and revenue growth. The position will engage in cross-functional enterprise ... Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and ...
New
Conversion Rate Optimisation information
What are some common challenges faced by professionals in Conversion Rate Optimisation roles?
One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.
What is Conversion Rate Optimisation (CRO)?
Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.
What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?
To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.
What is the difference between Conversion Rate Optimisation vs CRO Specialist?
| Aspect | Conversion Rate Optimisation | CRO Specialist |
|---|---|---|
| Role Focus | Improving website or landing page performance to increase conversions | Analyzing data, testing, and implementing strategies to optimize conversion rates |
| Required Skills | Data analysis, A/B testing, UX principles, marketing knowledge | Analytics tools, user behavior analysis, testing methodologies, marketing strategies |
| Work Environment | Digital marketing teams, e-commerce, agencies | Marketing departments, digital agencies, e-commerce companies |
| Common Usage | Describes the process or discipline | Refers to the role or job title of the professional |
Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.
What cities in Oregon are hiring for Conversion Rate Optimisation jobs? Cities in Oregon with the most Conversion Rate Optimisation job openings:
Job description
Digital Product Manager, Ann Sacks
Work Mode: Onsite
Location:  Onsite 4-Days (Mon-Thurs), Portland, OR
Opportunity
Ann Sacks is a luxury tile and stone brand within Kohler Co., known for craftsmanship, material innovation, and curated design experiences. Ann Sacks is accelerating its eCommerce and digital experience capabilities to better serve designers, homeowners, and trade professionals.
We are seeking a Digital Product Manager to help shape and execute the Ann Sacks eCommerce and digital roadmap, while running the day-to-day delivery cadence across our Adobe-based ecosystem (CMS, DAM, PIM, analytics, and commerce integrations).
Under the direction of the Director-Brand & Marketing, this role translates UX, technology, and commercial priorities into a structured plan of work, maintains a high-quality backlog, coordinates releases, and ensures measurement frameworks support conversion optimization and revenue growth. The position will engage in cross-functional enterprise relationships (IT, Data/Analytics, Marketing, eCommerce, Sales/Trade) as well as agency/vendor partnerships and SEO.
Key Responsibilities
1) eCommerce Roadmap Support & Product Planning
- Co-develop and maintain a rolling 12-month eCommerce and digital roadmap, including site experience enhancements, product discovery improvements, and conversion optimization initiatives.
- Translate business priorities (e.g., product launches, merchandising strategies, trade customer needs) into epics, user stories, acceptance criteria, and delivery plans.
- Balance quick wins (e.g., PDP enhancements, navigation improvements) with longer-term capability building (e.g., personalization, advanced merchandising, product configurators).
- Partner with stakeholders to define success metrics tied to conversion rate, AOV, engagement, and revenue performance.
2) Backlog Ownership & Agile Delivery Cadence
- Own backlog operations: intake, refinement, prioritization recommendations, dependency mapping, and story readiness across eCommerce and digital initiatives.
- Facilitate agile ceremonies (sprint planning, backlog grooming, standups, retrospectives) across internal teams and external partners.
- Coordinate UAT, release readiness, and launch communications for site features, merchandising updates, and product launches.
- Identify risks and trade-offs, providing clear options and impact assessments to support decision-making.
3) Digital Platform & eCommerce Capability Ownership (CMS / PIM / Analytics / Commerce)
- Drive enhancements across Ann Sacks' digital ecosystem with a focus on product storytelling and online selling.
CMS (AEM):
- Content authoring workflows, landing pages, campaign pages, and storytelling experiences
- Homepage, category pages, and inspiration content to support conversion and brand engagement
DAM:
- High-quality imagery and asset governance to support product merchandising and visual storytelling
- Metadata and tagging for improved asset discoverability and reuse
PIM:
- Product data quality (dimensions, finishes, applications, pricing where applicable)
- Enrichment workflows to support product detail pages (PDPs) and filtering
- Syndication readiness across channels
eCommerce / Merchandising:
- Product discovery (navigation, search, filtering)
- PDP optimization (content, cross-sell, sample ordering flows)
- Category merchandising and promotional capabilities
Analytics:
- Measurement frameworks for conversion funnels, product performance, and content engagement
- Partner with Kohler IT and platform teams to ensure solutions are scalable, compliant, and aligned with enterprise standards.
- Monitor platform health, site performance, and incident resolution.
4) Digital Tools & Commerce Enablement
- Support implementation of tools that enhance eCommerce operations and customer experience, such as:
- Product sampling workflows
- Trade account experiences and pricing visibility
- Lead generation and showroom appointment tools
- Content and merchandising workflows
- Assist in discovery and requirements gathering with business stakeholders (eCommerce, merchandising, marketing, sales).
- Coordinate delivery with IT and platform owners, including backlog creation, UAT, and launch readiness.
- Ensure tools integrate seamlessly with existing systems and support measurable outcomes.
5) Measurement Enablement & Performance Insights
- Maintain KPI definitions and tracking aligned to eCommerce performance (conversion rate, revenue, engagement, product performance).
- Partner with Data & Analytics to ensure accurate event tracking and taxonomy.
- Provide reporting and insights on:
- Customer journeys and drop-off points
- Product and category performance
- Content effectiveness and merchandising impact
- Support ongoing optimization efforts (CRO, SEO, and content strategy).
6) Change Adoption & Enablement
- Develop release notes, user guides, and training materials for eCommerce and content teams.
- Enable merchandising and marketing teams to effectively use CMS, DAM, and product tools.
- Establish feedback loops with users to continuously improve workflows and site performance.
Skills/Requirements
- Bachelor's degree in business, Information Systems, IT, Analytics, or equivalent experience preferred.
- Requires a minimum of 5 years of experience in digital product management, eCommerce product ownership, or digital platform delivery.
- Proven experience managing backlogs, writing user stories, coordinating UAT, and supporting agile delivery.
- Experience with eCommerce platforms and digital merchandising concepts (product discovery, PDP optimization, conversion funnels) required.
- Experience with enterprise platforms (CMS/DAM/PIM/analytics); Adobe ecosystem (AEM) strongly preferred.
- Strong ability to translate between business (merchandising, marketing, sales) and technical teams.
- Familiarity with product data, catalog management, and content-driven commerce experiences.
- Experience supporting implementation of tools beyond the website (e.g., merchandising tools, CRM enhancements, workflow platforms).
- Advanced communication skills required to effectively navigate a variety of stakeholders across complex projects.
#LI-Onsite
#LI-KZ1
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you'll have access to your applicable benefit programs from your first day on the job, with no waiting period. The salary range for this position is $107,650 - $166,650. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact Kohler Co. is an equal opportunity/affirmative action employer.