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Conversion Rate Optimisation Jobs in North Carolina

ARUZA LLC

Director of Marketing

Charlotte, NC

Oversee website strategy, content, SEO, conversion optimization, and overall digital customer ... Partner with sales and operations to improve lead quality, conversion rates, and overall customer ...

Aruza Pest Control

Director of Marketing

Charlotte, NC · On-site

Oversee website strategy, content, SEO, conversion optimization, and overall digital customer ... Partner with sales and operations to improve lead quality, conversion rates, and overall customer ...

ARUZA LLC

Director of Marketing

Charlotte, NC · On-site

Oversee website strategy, content, SEO, conversion optimization, and overall digital customer ... Partner with sales and operations to improve lead quality, conversion rates, and overall customer ...

Lowe's

Senior Analyst - Digital SEO

Mooresville, NC

... conversion paths, and revenue contribution. This includes supporting SEO work streams end to end ... through rate, traffic quality, revenue contribution, and customer engagement. Identify and ...

Core Sound Imaging

Growth Marketing Manager

Raleigh, NC · On-site

$90 - $120/hr

Conduct A/B testing for ads, landing pages, and CTAs to improve conversion rates. Report results to ... optimization and reporting, reducing manual effort while increasing output quality and speed.

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Conversion Rate Optimisation information

What is conversion rate optimisation?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What are some common challenges faced by professionals in conversion rate optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What cities in North Carolina are hiring for Conversion Rate Optimisation jobs?

Cities in North Carolina with the most Conversion Rate Optimisation job openings:

Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in North Carolina as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 16% Part Time, 7% Temporary, 6% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Senior Paid Media Specialist - Flow Automotive Companies

Flow Automotive Companies

Winston Salem, NC • On-site

$67K - $83K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 6 days ago

Flow Automotive rating

6.7

Company rating: 6.7 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

83rd of 155 rated car dealerships

Job description

Flow Automotive Companies is seeking a results-driven Senior Paid Media Specialist to join our Digital Marketing team.

This is a fully in-office position located at our corporate headquarters in Winston-Salem, NC. Candidates must be available to work on-site Monday through Friday from 9am to 5pm.

This position is ideal for a data-driven marketer who thrives in a fast-paced environment and enjoys turning performance insights into measurable results. You'll develop, manage, and optimize paid advertising campaigns across multiple dealership brands and markets, helping drive lead generation, customer acquisition, and business growth

The qualifications listed below are required for consideration. Candidates who do not meet the experience requirements will not be considered for this position.

Key Responsibilities

  • Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and Microsoft Ads.
  • Manage campaign targeting, bidding strategies, budget allocation, creative testing, and performance optimization.
  • Monitor campaign performance, lead generation, and ROI metrics, making data-driven recommendations for improvement.
  • Analyze results and prepare performance reports for marketing and dealership leadership.
  • Collaborate with marketing, operations, and dealership teams to align campaigns with business objectives.
  • Stay current on industry trends and test new advertising strategies, platforms, and ad formats.
  • Other responsibilities may be assigned by the Director of Digital Marketing and/or the Senior VP of Marketing, as needed

Qualifications and Experience

  • Bachelor's degree in Marketing, Business, Analytics, Digital Media, or a related field.
  • 2–3 years of experience managing Google Ads and Meta Ads campaigns.
  • Lead generation-focused paid media experience required.
  • Proficiency with Google Analytics 4 (GA4) and campaign reporting tools.
  • Strong understanding of CPA, CPC, CTR, conversion rate, and ROAS metrics.
  • Excellent analytical, organizational, and communication skills.
  • Automotive dealer group or agency experience preferred.

Flow Automotive Companies is committed to being on the cutting edge of the transportation industry and needs like-minded individuals to join our team. Our growth has been driven by a strategy to attract and develop high achieving people of outstanding character who are committed to operational excellence and to providing extraordinary personal service. Flow operates 54 automotive franchises representing 26 manufacturers in 10 cities and employs over 2,200 people in North Carolina and Virginia.

Join a collaborative team where your work directly impacts business growth across multiple brands and locations. If you're passionate about digital advertising, performance marketing, and continuous optimization, we'd love to hear from you.


Flow provides competitive earning opportunities and a comprehensive benefits plan including:

  • Medical, dental, and life insurance (including dependent coverage)
  • Paid time off
  • Paid volunteer time
  • 401(k) Retirement Plan and Financial Wellness Program
  • Thrive@Flow Wellness Program 
  • Employee pricing for automotive service and vehicle purchases
  • Scholarship program for children of employees

Applicants must pass a pre-employment drug screening.

Flow Automotive Companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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