ZipRecruiter

Log In

1

Conversion Rate Optimisation Jobs in Hawaii (NOW HIRING)

EnthuZiastic

Growth Hacker - Remote

Mililani, HI · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Waipahu, HI · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Pearl City, HI · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Honolulu, HI · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Hawaii

Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Hawaii? For Conversion Rate Optimisation jobs in Hawaii, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Hawaii look for? The top searched job categories for Conversion Rate Optimisation jobs in Hawaii are:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Hawaii as of July 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution.
Program Manager Advertising & Conversion I/II

Program Manager Advertising & Conversion I/II

Bank of Hawaii

Honolulu, HI • On-site

$76K - $148K/yr

Full-time

Re-posted 28 days ago

Bank Of Hawaii rating

7.0

Company rating: 7.0 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

110th of 149 rated banks

Job description


As an Individual Contributor, this role is responsible for planning, executing, and optimizing advertising programs across digital and traditional media to support business and marketing objectives. This role contributes to measurable outcomes by managing media investments, analyzing performance, and improving brand awareness, demand generation, and conversion performance across the marketing funnel.
Responsibilities
  • Media Strategy and Planning: Owns media strategy and develops integrated paid media plans aligned to strategic business goals across all channels (digital and traditional advertising).
  • Campaign Performance Optimization: Analyzes performance data, translating to actionable incomes to optimize performance across all channels to improve ROAS and conversion rates. Identifies opportunities, issues, and assists in the creation, management, and optimization of marketing campaigns and programs.
  • Budget and Financial Management: Manages media budgets, forecasts spend, and monitors pacing to ensure alignment with approved plans. Coordinates required compliance reviews and approvals to support timely and accurate campaign execution.
  • Agency and Cross-Functional Collaboration: Manages day-to-day relationships with media agencies and collaborates with internal partners to support campaign development, execution, and reporting. Ensures alignment across teams to deliver cohesive and effective advertising programs.
  • Conversion Rate Optimization: Drives lead conversion rate optimization efforts through testing and funnel analysis; develops and implements optimization plans and performs result analysis for continued growth.
  • Performs other responsibilities and duties as assigned.

Qualifications
  • Bachelor's degree in marketing, communications, or a related field. Equivalent work experience or certification(s) may be considered in lieu of degree.
  • Level I:
    • Minimum 5 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.
  • Level II:
    • Minimum 7 years of experience in digital marketing, including paid media strategy, execution, and performance optimization.
  • Proficient with Microsoft Office applications. Experience with Google Ads, The Trade Desk, Meta Business Suite Advertising, and Adobe Analytics.
  • Experience managing large and complex media budgets
  • Demonstrated experience working with digital advertising platforms, performance analytics tools, and media measurement methodologies. Familiarity with data visualization tools, marketing automation platforms, conversion tracking, attribution models, and project management software is preferred.
  • Advanced knowledge and skill proficiency in digital marketing and social media marketing.
  • Intermediate knowledge and skill proficiency in brand and marketing understanding, business analytics, communication, content creation, critical thinking, cross-functional collaboration, customer experience, project management, and technology acumen.

As a Bank of Hawaii employee, you ensure (or assist with ensuring) compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.
Delivering exceptional customer experiences is at the heart of what we do at Bank of Hawaii. We listen, understand and deliver what our customers need to help them build a better tomorrow.
We are an EEO/AA employer, including disability and veterans. For Bank of Hawaii's full EEO statement, please visit https://www.boh.com/careers.

What Bank Of Hawaii employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply