Engagement and conversion trends. * Provide inputs aligned with Finance's forecasting processes ... Pro-active self-starter with ability to manage multiple concurrent tasks or projects. Equal ...
Engagement and conversion trends. * Provide inputs aligned with Finance's forecasting processes ... Pro-active self-starter with ability to manage multiple concurrent tasks or projects. Equal ...
Engagement and conversion trends. * Provide inputs aligned with Finance's forecasting processes ... projects.
Engagement and conversion trends. * Provide inputs aligned with Finance's forecasting processes ... projects.
Conversion Project Manager information
See Dubuque, IA salary details
$20.63 - $25.31
4% of jobs
$25.31 - $29.98
8% of jobs
$29.98 - $34.66
3% of jobs
$36.71 is the 25th percentile. Wages below this are outliers.
$34.66 - $39.34
21% of jobs
The median wage is $42.26 / hr.
$39.34 - $44.02
21% of jobs
$47.18 is the 75th percentile. Wages above this are outliers.
$44.02 - $48.69
25% of jobs
$48.69 - $53.37
13% of jobs
$53.37 - $58.05
2% of jobs
$58.05 - $62.73
1% of jobs
$62.73 - $67.41
1% of jobs
$67.41 - $72.08
0% of jobs
$20
$43
$72
How much do conversion project manager jobs pay per hour?
What does a conversion manager do?
What is the difference between Conversion Project Manager vs Digital Marketing Manager?
| Conversion Project Manager | Digital Marketing Manager |
|---|---|
| Focuses on optimizing website or landing page conversions through A/B testing, user experience improvements, and analytics. | Develops and executes marketing strategies across digital channels to increase brand awareness and lead generation. |
| Requires skills in data analysis, CRO tools, project management, and UX design. | Requires skills in content creation, SEO, paid advertising, and campaign management. |
| Works closely with web developers, designers, and analytics teams. | Collaborates with content creators, marketing teams, and sales departments. |
The Conversion Project Manager primarily focuses on improving website performance and user experience to boost conversions, while the Digital Marketing Manager develops broader marketing strategies across digital channels. Both roles require analytical skills and collaboration but differ in scope and specific expertise.
What are the key skills and qualifications needed to thrive as a Conversion Project Manager, and why are they important?
What are some common challenges faced by Conversion Project Managers during large-scale system migrations?
What is the highest paying project manager?
What is a conversion project manager?
What does a Conversion Project Manager do?
What are the 4 types of project managers?
Full-time
Retirement
Re-posted 10 days ago
Job description
Your work helps Dupaco deliver the mission: To help members build a life worth loving. If your next chapter is about turning insight into impact-and using analytics to optimize performance while protecting what makes our brand distinct-Dupaco is where your skill and passion truly belong.
There's a lot to love about working at Dupaco... Whether it's a great benefit package that helps YOU take care of YOU and helps YOU save for your future with a generous 401k match, attractive compensation (with monthly and annual incentives) and the ability to Build a Career Worth Loving. #DupacoDifference: https://www.youtube.com/watch?v=Oy_rZxNXcC8
What You'll Do:
Strategic Insights & Executive Support
- Provide data-driven insights for annual strategic and business planning.
- Partner with the CMO on executive and board marketing committee reporting.
- Translate complex data into clear, decision-ready narratives for leadership.
Marketing Performance & Growth Analytics
- Lead analysis of marketing performance, including:
- Marketing Acquisition Cost (MAC),
- Member Lifetime Value (LTV), and
- Marketing ROI and growth contribution.
- Identify drivers of acquisition, retention, primacy, and product adoption.
- Recommend optimization strategies to improve campaign effectiveness.
Member & Market Insights
- Develop segmentation models and behavioral insights to support:
- Targeted marketing and personalization;
- Member journey optimization; and
- Cross-sell and relationship deepening.
- Conduct market and competitive analysis to inform growth strategy.
Marketing Technology & Data Activation
- Oversee marketing analytics platforms (CDP, automation, reporting tools).
- Ensure effective use of data for segmentation, activation, and measurement.
- Partner with Data Center of Excellence (CoE) for governance, integration, and quality.
Forecasting & Growth Modeling
- Develop marketing-influenced forecasts for:
- Member acquisition and onboarding;
- Loan and deposit activity; and
- Engagement and conversion trends.
- Provide inputs aligned with Finance's forecasting processes.
KPI Governance & Performance Alignment
- Collaborate with Finance and Data Center of Excellence:
- Align KPI definitions and methodologies;
- Ensure consistency across reporting; and
- Validate marketing contribution to financial outcomes.
- Support
- KPI governance frameworks.
Cross-Functional Collaboration
- Partner with:
- Finance (ROI validation and forecasting inputs);
- Data CoE (data governance and infrastructure); and
- Digital, Product, and Retail teams (experience optimization).
Data & Analytics Innovation
- Apply advanced analytics including predictive modeling, behavioral insights, and AI-driven recommendations.
- Drive continuous improvement in automation, analytics capabilities, and decision speed.
Cross-Functional Data Partnership
- Data CoE Ownership:
- Data governance, standards, and infrastructure
- Data pipelines, warehouse, and quality
- Marketing Analytics Ownership:
- Data interpretation and activation
- Marketing performance measurement
- Growth insights and decision support
Success Metrics (KPIs)
- Growth & Member Outcomes
- Member acquisition and growth efficiency
- Primacy (PFI) metrics
- Product penetration and cross-sell
- Marketing Effectiveness
- Marketing ROI
- Cost per acquisition (CPA)
- Conversion rates
- KPI consistency and accuracy
- Speed and quality of decision-making
What You'll Need:
- Education: Bachelor's degree in data science, Finance, Marketing, Statistics, or a related field; Master's degree preferred.
- Experience: 5-7+ years of experience in leading and managing marketing analytics or business intelligence, preferably within the financial services or credit union industry.
- Technical Skills:
- Direct experience with the Strum Platform CDP and/or HubSpot Marketing Hub.
- Expertise in SQL, data visualization (Power BI, Tableau), and advanced Excel.
- Soft Skills: Exceptional communication and storytelling abilities; comfortable presenting to C-suite executives and governing boards.
- Strong analytical, strategic, and problem-solving skills with the ability to execute plans.
- Excellent communication, organizational, interpersonal, and teamwork skills.
- Pro-active self-starter with ability to manage multiple concurrent tasks or projects.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
About Dupaco Community Credit Union
Sourced by ZipRecruiter
Industry
Finance and insurance
Company size
501 - 1,000 Employees
Headquarters location
Dubuque, IA, US
Year founded
1948