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Conversion Project Manager Jobs in Dubuque, IA (NOW HIRING)

Conversion Project Manager information

See Dubuque, IA salary details

$20

$43

$72

How much do conversion project manager jobs pay per hour?

As of Jul 15, 2026, the average hourly pay for conversion project manager in Dubuque, IA is $43.61, according to ZipRecruiter salary data. Most workers in this role earn between $37.84 and $47.84 per hour, depending on experience, location, and employer.

What does a conversion manager do?

A conversion project manager oversees the process of improving website or app performance to increase user actions such as sales or sign-ups. They coordinate cross-functional teams, analyze data, and implement strategies using tools like analytics platforms to optimize conversion rates. Strong project management skills and understanding of digital marketing are essential for this role.

What is the difference between Conversion Project Manager vs Digital Marketing Manager?

Conversion Project ManagerDigital Marketing Manager
Focuses on optimizing website or landing page conversions through A/B testing, user experience improvements, and analytics.Develops and executes marketing strategies across digital channels to increase brand awareness and lead generation.
Requires skills in data analysis, CRO tools, project management, and UX design.Requires skills in content creation, SEO, paid advertising, and campaign management.
Works closely with web developers, designers, and analytics teams.Collaborates with content creators, marketing teams, and sales departments.

The Conversion Project Manager primarily focuses on improving website performance and user experience to boost conversions, while the Digital Marketing Manager develops broader marketing strategies across digital channels. Both roles require analytical skills and collaboration but differ in scope and specific expertise.

What are the key skills and qualifications needed to thrive as a Conversion Project Manager, and why are they important?

To thrive as a Conversion Project Manager, you need expertise in project management, data migration strategies, and a solid understanding of both business processes and IT systems, often supported by a degree in business or IT and certifications like PMP or PRINCE2. Familiarity with project management software (such as MS Project or Jira), data conversion tools, and ERP/CRM platforms is typically required. Exceptional organizational skills, problem-solving abilities, and stakeholder communication are crucial soft skills for managing complex projects and coordinating cross-functional teams. These skills are essential to ensure seamless data migration, minimize risks, and achieve successful project outcomes within scope, time, and budget constraints.

What are some common challenges faced by Conversion Project Managers during large-scale system migrations?

Conversion Project Managers often encounter challenges such as managing tight timelines, ensuring data integrity during migration, and coordinating communication among diverse stakeholder groups. Balancing technical requirements with business needs can be complex, as unexpected issues may arise during the testing and validation phases. Effective risk management, adaptability, and clear documentation are crucial for overcoming these challenges and ensuring a smooth transition.

What is the highest paying project manager?

The highest paying project managers are often those in industries like IT, engineering, or construction, with senior roles such as Program Manager or Portfolio Manager earning top salaries. Certification such as PMP and experience managing large, complex projects can also significantly increase earning potential.

What is a conversion project manager?

A conversion project manager oversees projects focused on increasing the percentage of website visitors or leads who complete a desired action, such as making a purchase or filling out a form. They coordinate cross-functional teams, analyze data to optimize conversion rates, and often use tools like analytics platforms and A/B testing software to improve performance.

What does a Conversion Project Manager do?

A Conversion Project Manager oversees and coordinates projects focused on transitioning systems, processes, or data from one platform or format to another. This role involves managing timelines, budgets, and teams to ensure a smooth and successful conversion. Responsibilities often include risk assessment, stakeholder communication, and troubleshooting issues that arise during the conversion process. The goal is to minimize disruptions and ensure data integrity and business continuity throughout the transition.

What are the 4 types of project managers?

The four main types of project managers are functional, projectized, matrix, and hybrid. Functional managers work within specific departments, projectized managers lead entire projects independently, matrix managers operate across departments with shared authority, and hybrid combines elements of these structures. Understanding these types helps in selecting the right management approach for a conversion project manager role, which often requires adaptability to different organizational structures.
What job categories do people searching Conversion Project Manager jobs in Dubuque, IA look for? The top searched job categories for Conversion Project Manager jobs in Dubuque, IA are:
What cities near Dubuque, IA are hiring for Conversion Project Manager jobs? Cities near Dubuque, IA with the most Conversion Project Manager job openings:
Marketing Analytics & Insights Manager

Marketing Analytics & Insights Manager

Dupaco Community Credit Union

Dubuque, IA โ€ข On-site

Full-time

Retirement

Re-posted 10 days ago


Job description

As Marketing Analytics & Insights Manager, you'll sit at the intersection of data, strategy, and brand-turning complex information into member insights that fuel growth, strengthen financial well-being, and guide executive decisions. Reporting to the CMO, this visible leadership role equips the executive team and Board of Directors with clear measurement, performance intelligence, and compelling narratives that connect marketing activity to business outcomes-and to the strength of the Dupaco brand.
Your work helps Dupaco deliver the mission: To help members build a life worth loving. If your next chapter is about turning insight into impact-and using analytics to optimize performance while protecting what makes our brand distinct-Dupaco is where your skill and passion truly belong.
There's a lot to love about working at Dupaco... Whether it's a great benefit package that helps YOU take care of YOU and helps YOU save for your future with a generous 401k match, attractive compensation (with monthly and annual incentives) and the ability to Build a Career Worth Loving. #DupacoDifference: https://www.youtube.com/watch?v=Oy_rZxNXcC8
What You'll Do:
Strategic Insights & Executive Support
  • Provide data-driven insights for annual strategic and business planning.
  • Partner with the CMO on executive and board marketing committee reporting.
  • Translate complex data into clear, decision-ready narratives for leadership.

Marketing Performance & Growth Analytics
  • Lead analysis of marketing performance, including:
    • Marketing Acquisition Cost (MAC),
    • Member Lifetime Value (LTV), and
    • Marketing ROI and growth contribution.
  • Identify drivers of acquisition, retention, primacy, and product adoption.
  • Recommend optimization strategies to improve campaign effectiveness.

Member & Market Insights
  • Develop segmentation models and behavioral insights to support:
    • Targeted marketing and personalization;
    • Member journey optimization; and
    • Cross-sell and relationship deepening.
  • Conduct market and competitive analysis to inform growth strategy.

Marketing Technology & Data Activation
  • Oversee marketing analytics platforms (CDP, automation, reporting tools).
  • Ensure effective use of data for segmentation, activation, and measurement.
  • Partner with Data Center of Excellence (CoE) for governance, integration, and quality.

Forecasting & Growth Modeling
  • Develop marketing-influenced forecasts for:
    • Member acquisition and onboarding;
    • Loan and deposit activity; and
    • Engagement and conversion trends.
  • Provide inputs aligned with Finance's forecasting processes.

KPI Governance & Performance Alignment
  • Collaborate with Finance and Data Center of Excellence:
    • Align KPI definitions and methodologies;
    • Ensure consistency across reporting; and
    • Validate marketing contribution to financial outcomes.
  • Support
  • KPI governance frameworks.

Cross-Functional Collaboration
  • Partner with:
    • Finance (ROI validation and forecasting inputs);
    • Data CoE (data governance and infrastructure); and
    • Digital, Product, and Retail teams (experience optimization).

Data & Analytics Innovation
  • Apply advanced analytics including predictive modeling, behavioral insights, and AI-driven recommendations.
  • Drive continuous improvement in automation, analytics capabilities, and decision speed.

Cross-Functional Data Partnership
  • Data CoE Ownership:
    • Data governance, standards, and infrastructure
    • Data pipelines, warehouse, and quality
  • Marketing Analytics Ownership:
    • Data interpretation and activation
    • Marketing performance measurement
    • Growth insights and decision support

Success Metrics (KPIs)
  • Growth & Member Outcomes
    • Member acquisition and growth efficiency
    • Primacy (PFI) metrics
    • Product penetration and cross-sell
  • Marketing Effectiveness
    • Marketing ROI
    • Cost per acquisition (CPA)
    • Conversion rates
    • KPI consistency and accuracy
    • Speed and quality of decision-making

What You'll Need:
  • Education: Bachelor's degree in data science, Finance, Marketing, Statistics, or a related field; Master's degree preferred.
  • Experience: 5-7+ years of experience in leading and managing marketing analytics or business intelligence, preferably within the financial services or credit union industry.
  • Technical Skills:
    • Direct experience with the Strum Platform CDP and/or HubSpot Marketing Hub.
    • Expertise in SQL, data visualization (Power BI, Tableau), and advanced Excel.
  • Soft Skills: Exceptional communication and storytelling abilities; comfortable presenting to C-suite executives and governing boards.
  • Strong analytical, strategic, and problem-solving skills with the ability to execute plans.
  • Excellent communication, organizational, interpersonal, and teamwork skills.
  • Pro-active self-starter with ability to manage multiple concurrent tasks or projects.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.