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Content Marketing Strategy Manager Jobs (NOW HIRING)

As a small marketing team, this role will be pivotal in the strategic development and coordination, creation, management, and optimization of all content marketing activities. The ideal candidate ...

Content Marketing Manager About Trellix Trellix is a global company redefining the future of ... Develop and execute content marketing strategies to achieve marketing objectives, increase brand ...

Content Marketing Manager

Manhattan, NY · On-site

$70K - $150K/yr

Own the end-to-end content marketing strategy for the US market, covering paid and organic channels. * Write and refine website and landing page copy specifically optimised for US audiences.

Content Marketing Manager

New York, NY · On-site

$70K - $150K/yr

Own the end-to-end content marketing strategy for the US market, covering paid and organic channels. * Write and refine website and landing page copy specifically optimised for US audiences.

Content Marketing Manager About Trellix Trellix is a global company redefining the future of ... Develop and execute content marketing strategies to achieve marketing objectives, increase brand ...

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Content Marketing Strategy Manager information

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$36K

$77.9K

$129.5K

How much do content marketing strategy manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for content marketing strategy manager in the United States is $77,858.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $87,000.00 per year, depending on experience, location, and employer.

What does a content marketing strategy manager do?

A Content Marketing Strategy Manager is responsible for planning, developing, and overseeing the execution of content marketing strategies to attract and engage target audiences. They analyze market trends, set content goals, and collaborate with writers, designers, and other team members to create compelling content across various channels. Their main focus is to drive brand awareness, generate leads, and support overall business growth by ensuring content aligns with organizational objectives.

What are the key skills and qualifications needed to thrive as a content marketing strategy manager?

A Content Marketing Strategy Manager must possess expertise in content creation, digital marketing, and data analysis, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools (like SEMrush or Ahrefs), and analytics platforms (such as Google Analytics) is typically required. Strategic thinking, creativity, leadership, and strong project management skills help individuals excel in this role. These abilities are crucial for developing effective content strategies that drive engagement, brand growth, and measurable business results.

What are some common challenges faced by content marketing strategy managers, and how can they be addressed?

Content Marketing Strategy Managers often face challenges such as aligning content initiatives with broader business goals, managing cross-functional collaboration, and measuring the impact of content campaigns. Successfully addressing these issues involves establishing clear communication channels with stakeholders, using data-driven methods to track performance, and continuously updating the content strategy based on analytics and feedback. Building strong relationships across marketing, sales, and product teams can help ensure that the content produced is both relevant and effective.

What is the difference between Content Marketing Strategy Manager vs Content Marketing Specialist?

AspectContent Marketing Strategy ManagerContent Marketing Specialist
Primary FocusDeveloping and overseeing content strategies to meet business goalsCreating and executing specific content pieces and campaigns
Required SkillsStrategic planning, leadership, analyticsContent creation, SEO, social media skills
Work EnvironmentCollaborates with marketing teams, manages projectsExecutes content tasks, often under guidance
Typical CertificationsContent marketing, digital marketing certificationsContent writing, SEO certifications

The Content Marketing Strategy Manager focuses on planning and guiding overall content strategies, while the Content Marketing Specialist handles the execution of specific content pieces. Both roles require content marketing knowledge, but the manager's role is more strategic and leadership-oriented, whereas the specialist's role is more execution-focused.

What cities are hiring for Content Marketing Strategy Manager jobs?

Cities with the most Content Marketing Strategy Manager job openings:

What states have the most Content Marketing Strategy Manager jobs?

States with the most job openings for Content Marketing Strategy Manager jobs include:

What are popular job titles related to Content Marketing Strategy Manager jobs?

For Content Marketing Strategy Manager jobs, the most frequently searched job titles are:

Content Marketing Manager

Nashville, TN • On-site

Healthpilot Technologies LLC
Insurance Services • 11 - 50 employees

Full-time

Medical, Retirement

Re-posted 8 days ago


Job description

Job Title: Content Marketing Manager
Location: Remote
Role Type: Full Time
About the Role:
Healthpilot's mission is a big one - to fundamentally shift the perception that finding the right Medicare plan has to be overwhelming. With the combination of an easy-to-use comparison platform, sophisticated matching technology, and undeniably human Medicare experts (who are not paid to push plans), we are uniquely poised to disrupt the profit-driven Medicare industry and finally put beneficiaries first.
The Medicare market is a conditioned one: folks don't know Medicare shopping can be easier, and they don't trust yet that what we have to offer isn't too good to be true. That's where you come in: we're looking for a curious, collaborative content marketing manager motivated to help us build brand trust in the wild and strengthen our relationship with our customers, current and future.
A member of Healthpilot's Growth team, you will be responsible for activating an omni-channel marketing strategy that responds to the needs of our customers throughout their entire Medicare shopping journey. Your goal is to build trust and confidence among new customers, and maximize loyalty and retention among current customers. You will streamline the sales cycle by providing high-quality content, maintaining a centralized library of messaging resources, and ensuring that we have consistent and accurate messaging throughout the Healthpilot ecosystem.
In this role, you will:
  • Develop and execute a content marketing strategy aligned with business goals and Medicare enrollment cycles.
  • Champion our organic content strategy, building out a robust Medicare resource library and drafting lifecycle communications to both current and future customers, optimizing for engagement over time.
  • Create and optimize messaging for our omni-channel marketing campaigns across paid media, pay-per-click, SMS, programmatic, email, and more. Including but not limited to A/B testing for headlines, CTAs, email content and landing pages.
  • Build out our messaging playbook, documenting winning messages and value props across channels at different phases of the customer journey.
  • Work closely with our product marketing manager to understand our buyer personas and customer journey maps, testing and optimizing content to address customer needs throughout the marketing lifecycle.
  • Track and analyze content performance metrics (organic traffic, engagement, conversions), continuously optimizing content based on data insights and user feedback.
  • Ensure all content is clear, compliant, and easy to understand for seniors.

What we're looking for:
  • 3-5+ years of experience in content marketing, preferably with B2C experience creating customer-driven content. Experience in healthcare a plus but not required.
  • Exceptional writing and editing skills, with a knack for simplifying complex topics.
  • Strong understanding of SEO, keyword research, and content analytics tools (Bing Webmaster Tools, Google Analytics).
  • Experience managing campaigns, blog strategies, and multi-channel content distribution.
  • Ability to work cross-functionally with our marketing agency, product, and design teams.
  • Familiarity with Medicare, health insurance regulations, and compliance (a plus but not required).

What We Offer:
  • A collaborative and innovative workplace where your ideas aren't just heard-they make a difference. Here, your contributions shape our future.
  • Competitive salary and comprehensive benefits package, including health insurance and retirement plans.
  • Paid maternity and paternity leave
  • 401k program with company match

As we gear up for growth, you'll find ample opportunities to stretch, grow, and advance your career. At Healthpilot, we're on the move, and we want you to move up with us.
Healthpilot is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.