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Consumer Packaged Goods Sales information

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$22.5K

$81.6K

$154.5K

How much do consumer packaged goods sales jobs pay per year?

As of Sep 11, 2026, the average yearly pay for consumer packaged goods sales in the United States is $81,617.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Packaged Goods Sales vs Retail Sales Associate?

AspectConsumer Packaged Goods SalesRetail Sales Associate
CredentialsHigh school diploma; sales experience often preferredHigh school diploma typically required
Work EnvironmentCorporate offices, trade shows, client meetingsRetail stores, shopping malls
Industry UsageManufacturers, distributors, wholesale companiesRetail stores, supermarkets, specialty shops
Job FocusBuilding relationships with clients, B2B sales, product promotionAssisting customers, point-of-sale transactions, store upkeep

Consumer Packaged Goods Sales professionals focus on selling products to businesses and managing client relationships, often in a corporate setting. Retail Sales Associates primarily serve individual customers in retail environments, assisting with purchases and store operations. While both roles involve sales skills and product knowledge, their work settings and target audiences differ significantly.

How to get into consumer packaged goods sales?

To enter consumer packaged goods (CPG) sales, candidates typically need a bachelor's degree in business, marketing, or a related field, along with strong communication and negotiation skills. Gaining experience through internships or entry-level sales roles can be valuable, and familiarity with sales tools like CRM software is often beneficial.

What cities are hiring for Consumer Packaged Goods Sales jobs?

Cities with the most Consumer Packaged Goods Sales job openings:

What states have the most Consumer Packaged Goods Sales jobs?

States with the most job openings for Consumer Packaged Goods Sales jobs include:

What are popular job titles related to Consumer Packaged Goods Sales jobs?

For Consumer Packaged Goods Sales jobs, the most frequently searched job titles are:

Consumer Packaged Goods Sales jobs near you
Infographic showing various Consumer Packaged Goods Sales job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 77% Physical, 1% Hybrid, and 22% Remote job distribution, with an average salary of $81,617 per year, or $39.2 per hour.

Business Development Representative-Consumer Packaged Goods

Austin, TX • On-site

TELUS Agriculture & Consumer Goods
See more jobs at TELUS Agriculture & Consumer Goodsexternal

Full-time

Posted 16 days ago

Job description

Are you ready to embark on an electrifying journey that will revolutionize the global food system?

Seize this opportunity to join the trailblazing team at TELUS Agriculture and Consumer Goods (TAC) - a powerhouse committed to disrupting the status quo with state-of-the-art applications that leverage data to reimagine the way we approach food!

We are not just a team; we are an inspired collective on a relentless mission to establish the most trusted food system worldwide, unraveling transformative insights and optimizing processes from the fields to your plate. At TAC, we are more than just individuals; United in passion and purpose, we collaboratively breathe life into these extraordinary opportunities.

Our team and what we'll accomplish together

You'll join the TELUS Consumer Goods sales teampart of the rapidly expanding TELUS Agriculture & Consumer Goods divisionas a Business Development Representative where you'll be the critical first link in our sales pipeline. 

We're on the cutting edge of SaaS and AI solutions that help CPG and foodservice businesses eliminate the guesswork, connect strategy to execution, and transform operational challenges into unbeatable growth. 

In this role, you'll identify, engage, and qualify high-potential opportunities by connecting prospects with solutions that deliver the insight to decide, confidence to act, and power to grow. Working alongside Account Executives, Account Directors, and a supportive Manager of Business Development, your outbound prospecting skills will directly impact pipeline velocity and revenue growth across our innovative CPG portfolio.

What you'll do

  • Lead outbound prospecting campaigns via phone, email, and LinkedIn to generate net-new leads and build a consistent pipeline of high-quality opportunities in the foodservice and retail CPG space
  • Conduct discovery calls with prospects to understand their business challenges, pain points, and operational goals, using findings to tailor messaging and assess fit for TELUS Consumer Goods solutions
  • Apply the BANT qualification framework (Budget, Authority, Need, Timeline) to evaluate leads and hand off only sales-ready opportunities to Account Executives and Account Directors
  • Maintain a deep, evolving understanding of the TELUS Consumer Goods solution portfolioincluding AI-powered auditing, predictive analytics, inventory optimization, and retail execution capabilitiesto accurately represent value and competitive differentiation
  • Collaborate with Marketing, Product Management, and your BDR Manager to refine discovery questions, improve qualification accuracy, and execute targeted outreach campaigns
  • Maintain accurate and up-to-date Salesforce records to track lead flow from MQL through BANT qualification, enabling pipeline visibility and conversion reporting
  • Build industry expertise in foodservice and retail CPG operations, competitive landscape, and emerging trends to become a trusted resource for prospects and internal stakeholders
  • Serve as the key link between Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs), ensuring smooth, timely, and high-quality handoffs that set up Account Executives for success
  • Participate in BDR campaign creation and executionincluding webinars, events, and follow-up sequencescontributing ideas, executing outreach, and reporting on results to optimize campaign performance
  • Leverage sales collateral from Marketing and Product Management to support outreach and discovery activities, and provide feedback on messaging effectiveness and collateral gaps
  • Continuously refine qualification processes and discovery frameworks in collaboration with your BDR Manager and team to improve conversion accuracy and pipeline quality

What you bring

  • 1-2+ years of experience in B2B sales development, inside sales, or outbound prospecting roles
  • Experience working in a fast-growing, scaling organization or SaaS environment
  • Track record of exceeding activity or pipeline targets and a competitive drive to succeed
  • Strong verbal and written communication skills with the ability to articulate complex SaaS and technology solutions to non-technical audiences
  • Demonstrated knowledge of BANT or similar sales qualification frameworks (essential to your role as the gatekeeper between MQLs and sales-ready opportunities)
  • Proficiency with CRM platforms (Salesforce preferred) and comfort with sales technology and data entry discipline
  • Proven ability to execute outbound prospecting activities (cold calling, email campaigns, LinkedIn outreach) with consistency and resilience
  • Self-motivated, organized, and coachable with a growth mindset and willingness to learn
  • Ability to thrive in a collaborative environment and work effectively with Account Executives, Marketing, and cross-functional teams

Great-to-haves

  • Familiarity with the foodservice or retail CPG industry or retail execution challenges
  • Experience or familiarity with AI-powered tools, predictive analytics, or data-driven sales approaches
  • Understanding of retail execution software or point-of-sale optimization concepts


At TELUS Agriculture and Consumer Goods, we are dedicated to fostering an inclusive and supportive environment where all individuals can thrive. We value the unique perspectives and experiences that each person brings to our team and invite you to join us on our journey of growth and learning. Together, we aim to create a respectful and welcoming global community.

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