They apply knowledge of business principles and industrial organization, develop actionable recommendations, and supervise work including strategic due diligence, Consumer insight /primary research ...
They apply knowledge of business principles and industrial organization, develop actionable recommendations, and supervise work including strategic due diligence, Consumer insight /primary research ...
Senior Market Research Analyst
Dearborn, MI · Hybrid
$61K/yr
Senior Market Research Analyst (AS) - Hybrid Campbell Marketing & Communications is a dynamic and ... Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target ...
New
Senior Market Research Analyst
Dearborn, MI · Hybrid
$61K/yr
Senior Market Research Analyst (AS) - Hybrid Campbell Marketing & Communications is a dynamic and ... Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target ...
New
Senior Market Research Analyst
Dearborn, MI · On-site
$61K/yr
Description Senior Market Research Analyst (AS) - Hybrid Campbell Marketing & Communications is a ... Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target ...
Senior Market Research Analyst
Dearborn, MI · On-site
$61K/yr
Description Senior Market Research Analyst (AS) - Hybrid Campbell Marketing & Communications is a ... Consumer Insights: Analyze customer preferences, demographics, and buying habits to identify target ...
Director of Product Design
Monroe, MI · On-site
$143K - $176K/yr
Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...
Director of Product Design
Monroe, MI · On-site
$143K - $176K/yr
Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...
Equity Analyst, Consumer
$158K - $237K/yr
Join a collaborative investment team where your research will directly influence portfolio ... This role offers the opportunity to combine analytical insight, sound investment judgment, and ...
Equity Analyst, Consumer
$158K - $237K/yr
Join a collaborative investment team where your research will directly influence portfolio ... This role offers the opportunity to combine analytical insight, sound investment judgment, and ...
Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Research, Analytics), weaving appropriate competencies together for a cohesive result and client ...
Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Research, Analytics), weaving appropriate competencies together for a cohesive result and client ...
Strategy & Implementation Lead
Royal Oak, MI · On-site +1
Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Research, Analytics), weaving appropriate competencies together for a cohesive result and client ...
Strategy & Implementation Lead
Royal Oak, MI · On-site +1
Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Research, Analytics), weaving appropriate competencies together for a cohesive result and client ...
Global Customer Research Senior Analyst
Warren, MI · On-site
$109K - $109K/yr
Global Customer Research (GCR) is seeking a talented, hard-working Senior Analyst / Assistant ... Provide internal teams with consumer and market insights related to product and software-based ...
Global Customer Research Senior Analyst
Warren, MI · On-site
$109K - $109K/yr
Global Customer Research (GCR) is seeking a talented, hard-working Senior Analyst / Assistant ... Provide internal teams with consumer and market insights related to product and software-based ...
Global Customer Research Senior Analyst
Warren, MI · Hybrid
$109K - $109K/yr
Global Customer Research (GCR) is seeking a talented, hard-working Senior Analyst / Assistant ... Provide internal teams with consumer and market insights related to product and software-based ...
Global Customer Research Senior Analyst
Warren, MI · Hybrid
$109K - $109K/yr
Global Customer Research (GCR) is seeking a talented, hard-working Senior Analyst / Assistant ... Provide internal teams with consumer and market insights related to product and software-based ...
Global Customer Research Senior Analyst
Warren, MI · On-site
$85 - $120/hr
Provide internal teams with consumer and market insights related to product and software-based ... Work alongside the research manager to apply appropriate research methodologies (primarily ...
Global Customer Research Senior Analyst
Warren, MI · On-site
$85 - $120/hr
Provide internal teams with consumer and market insights related to product and software-based ... Work alongside the research manager to apply appropriate research methodologies (primarily ...
Performs independent research and prepares information and analytical analysis for special projects ... Define, develop, manage, and own executive reporting on key metrics, formulate actionable insights ...
Performs independent research and prepares information and analytical analysis for special projects ... Define, develop, manage, and own executive reporting on key metrics, formulate actionable insights ...
... Insights * Analyze brand health, consumer perceptions, and competitive trends to identify strategic opportunities for the Cadillac or Chevrolet brand. * Integrate findings from syndicated research ...
... Insights * Analyze brand health, consumer perceptions, and competitive trends to identify strategic opportunities for the Cadillac or Chevrolet brand. * Integrate findings from syndicated research ...
... Insights * Analyze brand health, consumer perceptions, and competitive trends to identify strategic opportunities for the Cadillac or Chevrolet brand. * Integrate findings from syndicated research ...
... Insights * Analyze brand health, consumer perceptions, and competitive trends to identify strategic opportunities for the Cadillac or Chevrolet brand. * Integrate findings from syndicated research ...
Director, Marketing Analytics
Detroit, MI · On-site +1
Qualifications * 8+ years of experience in analytics, measurement, consumer insights, research, strategy, consulting, or related disciplines. * Demonstrated experience developing measurement ...
Quick apply
Director, Marketing Analytics
Detroit, MI · On-site +1
Qualifications * 8+ years of experience in analytics, measurement, consumer insights, research, strategy, consulting, or related disciplines. * Demonstrated experience developing measurement ...
Executive Director, Product Manager
Novi, MI · On-site
$218K - $228K/yr
Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering ... Define and translate Proofs of Concept, consumer insights, customer feedback, and technology ...
Executive Director, Product Manager
Novi, MI · On-site
$218K - $228K/yr
Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering ... Define and translate Proofs of Concept, consumer insights, customer feedback, and technology ...
Senior Director, Technical Design - Apparel
Dearborn, MI · On-site
$142K - $175K/yr
... research for fit and construction. * Ensure all products meet Carhartt's standards for fit, function, quality, and durability, while simultaneously integrating consumer insights to ensure relevance.
Senior Director, Technical Design - Apparel
Dearborn, MI · On-site
$142K - $175K/yr
... research for fit and construction. * Ensure all products meet Carhartt's standards for fit, function, quality, and durability, while simultaneously integrating consumer insights to ensure relevance.
Publicis Briefing, Audience Building, Consumer Insight platform etc.) * Evolve the product by ... Drive innovation through cross functional collaboration with research, data science, engineering ...
Publicis Briefing, Audience Building, Consumer Insight platform etc.) * Evolve the product by ... Drive innovation through cross functional collaboration with research, data science, engineering ...
Publicis Briefing, Audience Building, Consumer Insight platform etc.) * Evolve the product by ... Drive innovation through cross functional collaboration with research, data science, engineering ...
Publicis Briefing, Audience Building, Consumer Insight platform etc.) * Evolve the product by ... Drive innovation through cross functional collaboration with research, data science, engineering ...
Job Brief The Planner focuses on campaign planning strategy and research for the dealerships ... using consumer insights tools such as eMarketer, GfK MRI, and Forrester. o Experience using ...
Job Brief The Planner focuses on campaign planning strategy and research for the dealerships ... using consumer insights tools such as eMarketer, GfK MRI, and Forrester. o Experience using ...
Sr. Strategy Analyst
Dearborn, MI · On-site
You'll research consumer trends, competitive benchmarks, and emerging tech to build insights that guide a customer-first digital roadmap. Day to day, you'll support strategic planning, distill data ...
Sr. Strategy Analyst
Dearborn, MI · On-site
You'll research consumer trends, competitive benchmarks, and emerging tech to build insights that guide a customer-first digital roadmap. Day to day, you'll support strategic planning, distill data ...
Consumer Insight Research information
What is consumer insight research?
How does a consumer insight researcher typically collaborate with marketing and product development teams?
What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?
What is the difference between Consumer Insight Research vs Consumer Data Analyst?
| Aspect | Consumer Insight Research | Consumer Data Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, motivations, and preferences to inform marketing strategies | Analyzing consumer data sets to identify trends and patterns for business decision-making |
| Skills & Tools | Qualitative research, survey design, focus groups, consumer psychology | Data analysis, statistical tools, Excel, SQL, data visualization |
| Work Environment | Market research firms, marketing departments, consulting agencies | Corporate, marketing agencies, data firms |
| Common Tasks | Conducting interviews, focus groups, consumer segmentation | Data mining, reporting, trend analysis |
While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.
What job categories do people searching Consumer Insight Research jobs in Romulus, MI look for?
The top searched job categories for Consumer Insight Research jobs in Romulus, MI are:
What cities near Romulus, MI are hiring for Consumer Insight Research jobs?
Cities near Romulus, MI with the most Consumer Insight Research job openings:
Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 4 days ago
Boston Consulting Group rating
9.4
Based on 15 frontline employees who took The Breakroom Quiz
3rd of 72 rated business consultants
Job description
Locations: Chicago | Detroit | Minneapolis
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
Practice Area
BCG's Consumer Practice creates breakthrough strategies for clients across all consumer sectors, including Consumer products, Fashion & Luxury, and Retail. Our aspiration: BCG as the most influential company in the global consumer industry. The consumer environment and consumer behaviors are fundamentally changing as innovation and ecosystems continue to evolve. We work collaboratively to create profound and competitive impact at marquee clients. Inventing the future with the most-industry shaping ideas and capabilities.
What You'll Do
BCG is growing! We are looking for experienced consultants to join our team at the Project Leader level.Qualified individuals will play a critical role in enriching project work in their respective areas of expertise and in bringing forward-thinking solutions to our clients. Ideal candidates will have previous management consulting experience and demonstrated leadership in growing client relations, people and knowledge development.
Project Leaders play a key role on client engagements, managing studies to define client needs and supervising research activities to obtain relevant data. Project Leaders oversee the formulation of hypotheses for research and investigation, and the advanced financial analysis of client, competitor, and industry data. They apply knowledge of business principles and industrial organization, develop actionable recommendations, and supervise work including strategic due diligence, Consumer insight /primary research studies, change management plans, and the evaluation of long-term investment opportunities. Project Leaders are also responsible for managing client contact and play a key role in the development and maintenance of high-level client relationships.
What You'll Bring
- Demonstrated expertise within the Consumer Industry, with a preference for experience in CPG or Retail topics.
- 2-3+ years consulting experience, with 1+ years at a team lead level, ideally in Consumer sectors.
- Track record of collaboration with senior executives. Must be comfortable delivering formal presentations to management.
- Strong management and communication skills. The ability to bring together all stakeholders and persuade senior clients to take action is essential.
- Strong analytical skills and a high capacity for conceptual thinking. Ability to develop leading edge business models, frameworks for analysis, and long-term business strategies that maximize shareholder value. Must be able to thrive in a hypothesis-based environment where inductive rather than deductive reasoning is the norm.
- Proven ability to manage client engagements, client relationships, and provide "thought leadership" to teams, owning the responsibility for the quality of engagements.
- A combination of management and "hands on" delivery experience is critical.
- A solid track record of building strong client relationships with large organizations, as well as identifying opportunities to deepen those relationships and grow the business.
- Technical degree is nice to have but not required.
- A degree from a top-tier institution preferred.
- Based in or willing to relocate to Chicago, Minneapolis, or Detroit.
Who You'll Work With
You'll collaborate with BCG team members from many backgrounds and disciplines in a team-oriented, relationship-driven environment. Working alongside some of the world's top minds on cases that reshape business, government and society, you will increase your understanding of complex business problems from diverse perspectives and develop new skills. At the same time, you'll partner with senior clients, taking on the role of trusted advisor, and work at all levels of the client organization to find and execute value creation strategies that result in meaningful, enduring impact.
Additional info
What We Offer:
At BCG, we care about our people, and offer best in class benefits to support you personally and professionally including:
- An opportunity to work organically across disciplines and across BCG, we offer a unified and unrivaled opportunity that combines strategic thinking with hands-on applications.
- A unique experience to work alongside a team of passionate and driven problem-solvers with a mission to deliver innovative and valuable digital solutions in a supportive environment.
Travel is anticipated and will vary based on specific project locations.
For U.S. Applicants:
The base compensation for the Project Leader role is $225,400 in USD.
In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG's Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below.
At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest. We pay the full cost of medical, dental, and vision coverage for employees - and their eligible family members.* That's zero dollars in premiums taken from employee paychecks. All our plans provide best in class coverage:
- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children.
- $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs.
- Dental coverage, including up to $5,000 (USD) in orthodontia benefits.
- Vision insurance with coverage for both glasses and contact lenses annually.
- Reimbursement for gym memberships and other fitness activities.
- Fully vested retirement contributions made annually, whether you contribute or not.
- Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years.
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement.
*Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.
To learn more about our employee benefit please check our Benefits page.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E - Verify Employer. Click here for more information on E-Verify.
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Benefits
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About Boston Consulting Group
Sourced by ZipRecruiter
Industry
Business management consulting
Company size
10,000+ Employees
Headquarters location
Boston, MA, US
Year founded
1963