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Consumer Insight Research Jobs in Romulus, MI (NOW HIRING)

Director of Product Design

Monroe, MI · On-site

$120 - $160/hr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

Director of Product Design

Monroe, MI · On-site

$90 - $120/hr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

Director of Product Design

Monroe, MI · On-site

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

Director of Product Design

Monroe, MI · On-site

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

Equity Analyst, Consumer

Troy, MI · On-site

$158K - $237K/yr

Join a collaborative investment team where your research will directly influence portfolio ... This role offers the opportunity to combine analytical insight, sound investment judgment, and ...

Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Research, Analytics), weaving appropriate competencies together for a cohesive result and client ...

Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Research, Analytics), weaving appropriate competencies together for a cohesive result and client ...

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Showing results 1-20

Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What job categories do people searching Consumer Insight Research jobs in Romulus, MI look for?

The top searched job categories for Consumer Insight Research jobs in Romulus, MI are:

What cities near Romulus, MI are hiring for Consumer Insight Research jobs?

Cities near Romulus, MI with the most Consumer Insight Research job openings:

Full-time

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Posted yesterday

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Boston Consulting Group rating

9.4

Company rating: 9.4 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

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Job description

Locations: Chicago | Detroit | Minneapolis

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.


Practice Area

BCG's Consumer Practice creates breakthrough strategies for clients across all consumer sectors, including Consumer products, Fashion & Luxury, and Retail. Our aspiration: BCG as the most influential company in the global consumer industry. The consumer environment and consumer behaviors are fundamentally changing as innovation and ecosystems continue to evolve. We work collaboratively to create profound and competitive impact at marquee clients. Inventing the future with the most-industry shaping ideas and capabilities.


What You'll Do

BCG is growing! We are looking for experienced consultants to join our team at the Project Leader level.Qualified individuals will play a critical role in enriching project work in their respective areas of expertise and in bringing forward-thinking solutions to our clients. Ideal candidates will have previous management consulting experience and demonstrated leadership in growing client relations, people and knowledge development.

Project Leaders play a key role on client engagements, managing studies to define client needs and supervising research activities to obtain relevant data. Project Leaders oversee the formulation of hypotheses for research and investigation, and the advanced financial analysis of client, competitor, and industry data. They apply knowledge of business principles and industrial organization, develop actionable recommendations, and supervise work including strategic due diligence, Consumer insight /primary research studies, change management plans, and the evaluation of long-term investment opportunities. Project Leaders are also responsible for managing client contact and play a key role in the development and maintenance of high-level client relationships.


What You'll Bring

  • Demonstrated expertise within the Consumer Industry, with a preference for experience in CPG or Retail topics.
  • 2-3+ years consulting experience, with 1+ years at a team lead level, ideally in Consumer sectors.
  • Track record of collaboration with senior executives. Must be comfortable delivering formal presentations to management.
  • Strong management and communication skills. The ability to bring together all stakeholders and persuade senior clients to take action is essential.
  • Strong analytical skills and a high capacity for conceptual thinking. Ability to develop leading edge business models, frameworks for analysis, and long-term business strategies that maximize shareholder value. Must be able to thrive in a hypothesis-based environment where inductive rather than deductive reasoning is the norm.
  • Proven ability to manage client engagements, client relationships, and provide "thought leadership" to teams, owning the responsibility for the quality of engagements.
  • A combination of management and "hands on" delivery experience is critical.
  • A solid track record of building strong client relationships with large organizations, as well as identifying opportunities to deepen those relationships and grow the business.
  • Technical degree is nice to have but not required.
  • A degree from a top-tier institution preferred.
  • Based in or willing to relocate to Chicago, Minneapolis, or Detroit.

Who You'll Work With

You'll collaborate with BCG team members from many backgrounds and disciplines in a team-oriented, relationship-driven environment. Working alongside some of the world's top minds on cases that reshape business, government and society, you will increase your understanding of complex business problems from diverse perspectives and develop new skills. At the same time, you'll partner with senior clients, taking on the role of trusted advisor, and work at all levels of the client organization to find and execute value creation strategies that result in meaningful, enduring impact.


Additional info

What We Offer:

At BCG, we care about our people, and offer best in class benefits to support you personally and professionally including:

  • An opportunity to work organically across disciplines and across BCG, we offer a unified and unrivaled opportunity that combines strategic thinking with hands-on applications.
  • A unique experience to work alongside a team of passionate and driven problem-solvers with a mission to deliver innovative and valuable digital solutions in a supportive environment.

Travel is anticipated and will vary based on specific project locations.


For U.S. Applicants:

The base compensation for the Project Leader role is $225,400 in USD.

In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG's Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below.

At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest. We pay the full cost of medical, dental, and vision coverage for employees - and their eligible family members.* That's zero dollars in premiums taken from employee paychecks. All our plans provide best in class coverage:

  • Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children.
  • $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs.
  • Dental coverage, including up to $5,000 (USD) in orthodontia benefits.
  • Vision insurance with coverage for both glasses and contact lenses annually.
  • Reimbursement for gym memberships and other fitness activities.
  • Fully vested retirement contributions made annually, whether you contribute or not.
  • Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years.
  • Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement.

*Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.

To learn more about our employee benefit please check our Benefits page.


Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E - Verify Employer. Click here for more information on E-Verify.

Employment Type: FULL_TIME

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