Complex Store Manager Jobs in Santa Cruz, CA (NOW HIRING)

At Party Teller (formerly ROC Party), we believe every celebration deserves to be unforgettable.

We are a fast-growing specialty retailer offering Halloween merchandise, holiday décor, party supplies, balloons, gifts, and seasonal products that help our customers create memorable moments year-round.

As we continue to expand, we're looking for an energetic, customer-focused Assistant Store Manager to support daily store operations, help lead and develop our team, and deliver exceptional customer experiences.

If you're passionate about retail, enjoy coaching others, and are ready to take the next step in your leadership career, we'd love to meet you.

As the Assistant Store Manager, you will partner closely with the Store Manager to support all aspects of store operations, team performance, customer service, merchandising, and business results.

You will also serve as a key leader on the sales floor and may act as the Manager on Duty when the Store Manager is unavailable.

• Support the Store Manager in recruiting, onboarding, training, coaching, and developing store associates.
• Help create a positive, collaborative, accountable, and customer-focused team environment.
• Lead by example through active floor leadership, coaching, and customer engagement.
• Provide real-time feedback and coaching to employees to improve performance and service.
• Assist with employee performance management and development.
• Help maintain appropriate staffing coverage and support scheduling based on business needs.
• Serve as Manager on Duty and provide leadership when the Store Manager is unavailable.

• Support the Store Manager in the execution of daily store operations.
• Help ensure company policies, operating procedures, merchandising standards, and customer service expectations are consistently followed.
• Complete opening and closing responsibilities as assigned.
• Maintain a clean, organized, safe, and visually appealing store environment.
• Monitor operational standards throughout the day and address issues promptly.
• Support cash handling, deposits, register procedures, refunds, discounts, and other store controls.
• Assist with safety inspections, incident reporting, and loss prevention procedures.
• Help coordinate maintenance, vendor, and facility-related needs.

• Support the Store Manager in driving sales growth and achieving store performance goals.
• Monitor and help improve key performance indicators, including:
  • Sales Revenue
  • Customer Traffic
  • Conversion Rate
  • Average Transaction Value (ATV)
  • Membership Registration
  • Payroll Productivity
  • Operational KPIs
• Coach associates on selling behaviors, membership enrollment, product recommendations, and customer engagement.
• Help identify sales opportunities and execute action plans to improve performance.
• Support promotional campaigns, featured-product sales, and seasonal initiatives.
• Assist with controlling labor and operating expenses.

• Deliver exceptional customer service and maintain a strong presence on the sales floor.
• Ensure associates actively greet, assist, and engage customers.
• Help customers find complete party solutions rather than simply individual products.
• Resolve customer questions and concerns professionally and promptly.
• Escalate complex customer issues to the Store Manager when appropriate.
• Support customer loyalty, membership, and repeat-business initiatives.

• Support visual merchandising and seasonal floor-set execution.
• Help maintain company merchandising standards and ensure products are properly stocked, priced, signed, and presented.
• Assist with receiving, stocking, replenishment, inventory counts, transfers, and product organization.
• Monitor out-of-stock items, damaged merchandise, and inventory discrepancies.
• Support shrink prevention and inventory accuracy.
• Help maintain organized and safe stockroom and receiving areas.
• Participate in seasonal merchandise transitions and promotional displays.

• Assist with candidate interviews and hiring recommendations.
• Support new-hire orientation and onboarding.
• Train associates on:
  • Customer service
  • Product knowledge
  • POS and cash handling
  • Membership enrollment
  • Merchandising
  • Receiving and stocking
  • Safety procedures
  • Opening and closing procedures
• Help track employee training completion and readiness.
• Support daily team huddles and communicate store priorities, sales goals, and operational expectations.

For new store locations, the Assistant Store Manager may also support:

• Store setup and fixture preparation
• Receiving and unpacking opening inventory
• Merchandising and stocking
• Associate recruiting and training
• Store cleaning and operational readiness
• Pre-opening marketing and community outreach
• Soft opening and Grand Opening execution
• Identifying and resolving pre-opening operational issues

• Partner closely with the Store Manager and Corporate teams, including HR, Supply Chain, Marketing, Finance, and Operations.
• Communicate store needs, operational issues, staffing concerns, and customer feedback to the Store Manager.
• Support relationships with vendors, service providers, and property management as needed.

• 2+ years of retail experience, including supervisory, key-holder, team lead, or management experience.
• Demonstrated ability to lead and coach employees in a customer-facing environment.
• Strong customer service and sales skills.
• Excellent communication, organization, and interpersonal skills.
• Ability to manage multiple priorities in a fast-paced retail environment.
• Strong problem-solving skills and attention to detail.
• Comfortable working with sales goals, operational metrics, and performance expectations.
• Ability to work independently and make sound decisions when serving as Manager on Duty.
• Flexibility to work evenings, weekends, holidays, and peak seasonal periods as business needs require.

• Associate's degree or higher in Business, Retail Management, or a related field preferred.
• Experience in seasonal retail, party supplies, specialty retail, home décor, gifts, or big-box retail preferred.
• Experience with scheduling, payroll, inventory, merchandising, or store opening is a plus.
• Experience with membership programs or sales incentives is a plus.
• Bilingual (English/Chinese or English/Spanish) is a plus.

Annual Base Salary: $60,000 – $85,000, depending on experience, qualifications, location, and demonstrated leadership ability.

• Performance-based bonus opportunities
• Sales and membership incentive opportunities, as applicable
• Opportunities for advancement to Store Manager and future multi-store leadership roles

• Medical, Dental & Vision Insurance
• Paid Time Off (PTO)
• Paid Sick Leave
• Paid Holidays
• Employee Discount
• Career Growth Opportunities
• A collaborative, entrepreneurial work environment

At Party Teller, we're more than a retail store—we help customers celebrate life's biggest moments.

From Halloween and holiday décor to birthdays, balloons, and special occasions, our team creates memorable shopping experiences every day.

As an Assistant Store Manager, you'll play an important role in supporting the Store Manager, developing our team, driving store performance, and building the foundation for Party Teller's continued growth.

This is an excellent opportunity for an experienced retail supervisor or emerging leader who is ready to grow into a Store Manager role as our company expands.

If you're passionate about retail leadership, customer service, and team development, we'd love to hear from you.

Powered by JazzHR

2xO9j2JzaK