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Competitive Intelligence Professional information

What are the key skills and qualifications needed to thrive as a Competitive Intelligence Professional, and why are they important?

To thrive as a Competitive Intelligence Professional, you need strong analytical abilities, research expertise, and a background in business or market analysis, often supported by a relevant degree. Familiarity with competitive intelligence platforms, data visualization tools like Tableau, and certifications such as SCIP (Strategic and Competitive Intelligence Professionals) are highly valued. Excellent communication, critical thinking, and discretion are crucial soft skills for effectively presenting findings and maintaining confidentiality. These skills and qualifications are vital for providing actionable insights that guide strategic business decisions and maintain a company's competitive edge.

How does a Competitive Intelligence Professional typically collaborate with other departments within an organization?

Competitive Intelligence Professionals work closely with teams such as marketing, sales, product development, and executive leadership. They gather and analyze data on competitors, market trends, and industry developments, then share actionable insights through reports or presentations tailored for each department's needs. Effective collaboration ensures that all stakeholders are equipped to make informed strategic decisions, anticipate market shifts, and respond proactively to competitive threats. Regular cross-functional meetings and clear communication channels are common in this role to maximize impact and organizational alignment.

What is a Competitive Intelligence Professional?

A Competitive Intelligence Professional is responsible for gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. Their work helps organizations make informed strategic decisions by identifying opportunities and threats in the marketplace. These professionals use a variety of sources, such as public records, market reports, and industry news, to provide actionable insights. Their analysis supports areas like product development, marketing, and business strategy, ensuring the organization stays ahead of competitors.

What is the difference between Competitive Intelligence Professional vs Market Research Analyst?

AspectCompetitive Intelligence ProfessionalMarket Research Analyst
Required CredentialsBachelor's degree, often certifications in intelligence or analyticsBachelor's degree in marketing, business, or related field
Work EnvironmentCorporate or consulting firms, focusing on strategic insightsMarket research firms, corporations, focusing on consumer data
Employer & Industry UsageUsed across industries for strategic decision-makingPrimarily in marketing and consumer-focused industries

The Competitive Intelligence Professional and Market Research Analyst roles both require analytical skills and relevant degrees. However, the Competitive Intelligence Professional focuses on gathering strategic insights about competitors to inform business strategy, while the Market Research Analyst concentrates on understanding consumer behavior and market trends. Both roles are vital in supporting business growth but serve different strategic purposes.

What are the most commonly searched types of Competitive Intelligence jobs in Georgia? The most popular types of Competitive Intelligence jobs in Georgia are:
What are popular job titles related to Competitive Intelligence Professional jobs in Georgia? For Competitive Intelligence Professional jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Competitive Intelligence Professional jobs in Georgia look for? The top searched job categories for Competitive Intelligence Professional jobs in Georgia are:
What cities in Georgia are hiring for Competitive Intelligence Professional jobs? Cities in Georgia with the most Competitive Intelligence Professional job openings:
Competitive Intelligence Professional jobs near you
Infographic showing various Competitive Intelligence Professional job openings in Georgia as of May 2026, with employment types broken down into 57% Full Time, 7% Part Time, and 36% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution.
Sr. Analyst - Competitive & Industry Intelligence

Sr. Analyst - Competitive & Industry Intelligence

Inspire Brands, Inc.

Sandy Springs, GA • On-site

Full-time

Posted 15 days ago

Inspire Brands rating

5.7

Company rating: 5.7 out of 10

Based on 55 frontline employees who took The Breakroom Quiz

30th of 104 rated fast food restaurants

Job description

We are actively searching for a Senior Analyst to join the Market Intelligence team at Inspire Brands. This individual will have the opportunity to partner closely with the Senior Director and broader Market Intelligence team to educate and inform the Inspire Brands leadership team, Data & Analytics, Commercial Group, Finance, as well as the brand teams and franchisees that support our portfolio of nearly 32,000 restaurants and over $30 billion of global systemwide sales.
As Senior Analyst, Market Intelligence, you will help ensure that Inspire Brands understands the holistic external landscape impacting our current and future consumers by tracking and reporting on the activities of the overall market, specific competitors and providing activity updates, threat, and opportunity assessments.
This role is required to be onsite 4 days per week, typically Monday- Thursday.
DETAILED JOB RESPONSIBILITIES
  • Synthesize actionable insights from internal and external data by applying appropriate analytical techniques.

  • Formulate a hypothesis-driven approach to key business problems to ensure all important questions are addressed fully and accurately.

  • Provide insight to various teams on a weekly/monthly/quarterly cadence regarding industry trends - both on customer and market-level shifts - and subsequent industry implications

  • Develop near-real-time reports with actionable insights on competitors and macroeconomic data.

DESIRED QUALIFICATIONS:
Education/ Certifications: (Required & Preferred)
  • Bachelor's degree in Marketing, Business, Finance or Economics preferred or equivalent related experience and training.

  • Certification preferred - Competitive Intelligence Professional - Academy of Competitive Intelligence

Experience:
  • 5-8 years of competitive/market intelligence/insights experience, preferably with experience in foodservice, CPG, or grocery.

  • Proven experience turning ideas into action and working across all levels of organization (senior leadership to analysts).

  • Public-company experience desired.

Other Skills/ Abilities:
  • Market research experience across primary and secondary methodologies as well as knowledge of key tools.

  • Experience gathering, analyzing, and visualizing industry data to stay abreast of competitive, business and industry dynamics, identify emerging areas and developing market landscape perspectives, and support business decisions.

  • Proven ability to deliver results through insights and data.

  • Demonstrated experience staying ahead of key competitor actions and their implications or threats to Inspire Brands portfolio.

  • Comfortable with modeling financial statements ///and dissecting 10K and 10Q's developing appropriate recommendations.

  • Experience with reporting and interpreting macroeconomic data.

  • Experience quickly analyzing and then synthesizing key information from competitive earnings calls and reports that's made both digestible and actionable for leadership teams.

  • Strong written, verbal, and interpersonal communication skills.

  • Champions new ideas and initiatives and creates an environment that supports innovation; leverages fresh perspectives, breakthrough ideas, and new paradigms to create value in the market.

  • Ability to work effectively in a team environment across all levels throughout the organization; can thrive in a fast-paced working environment.

  • Comfortable with ambiguity and able to bring structure to problem solving.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

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About Inspire Brands

Sourced by ZipRecruiter

Inspire Brands Inc., located in Atlanta, GA, United States, operates in the foodservice industry as a multi-brand restaurant company, making it among the biggest restaurant companies globally. Their portfolio includes well-known restaurant brands such as Arby's, Buffalo Wild Wings, Sonic, and Jimmy John's, reflecting their commitment to innovation and quality. Founded in 2018 as a result of a consolidation of various restaurant brands under one corporate umbrella, Inspire Brands was formed with a vision to invigorate excellent brands and supercharge their long-term growth.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

2018

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