IntroductionWith more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.
Overview
This position will join the Provider Communications team within Corporate Affairs in the Corporate Communications department.
This position is responsible for planning, producing and executing communications for Blue Cross Blue Shield of Michigan and Blue Care Network healthcare provider stakeholders and the employees who serve them. Working closely with internal subject matter experts, this position determines how corporate projects impact providers and current provider communications, then carries out the writing, editing and production associated with these communications or works with colleagues to complete these tasks.
The successful candidate will have superior technical writing skills, a highly inquisitive and detail-oriented mind, experience with fast-paced change, and the ability to lead provider communications for a project or campaign, meet deadlines, and create and maintain positive relationships with subject matter experts.
Responsible for consulting with business leaders to develop short and long-term communication plans to include objectives, targeted audiences, delivery channels, and metrics to achieve organizational goals.
Responsibilities
Identify and analyze business needs to develop strategic communication plans.
Write clear and compelling content while maintaining a consistent brand voice.
Review business plans and strategies to identify correlations across the organization that impact communications planning.
Develop, coordinate and track project tasks to keep projects on their development plan.
Collaborate with business leaders, communications team members and functional leadership to align communication plans.
Determine and coordinate research needs; review and analyze data to assist in the development of communication strategies and messages for predetermined target audiences.
Develop and deliver presentations to internal team members and leadership.
Generate ideas to improve communications planning, processes and delivery methods.
Support complex projects as assigned.
Team responsibilities:
- Lead provider communications for a project or campaign, consulting the applicable Provider Experience Outreach Strategy and Provider Impact Summary when developing the provider communication plan.
- Coach/mentor other team members as needed or directly carry out provider communication tactics, ensuring completion to meet deadlines and ensure quality.
- Identify or analyze business problems and develop solutions. This includes anticipating the needs of subject matter experts, serving as a consultant to SMEs, suggesting communication vehicles, timing, content, layout, etc. and ensuring the appropriate approvals are received and the communication is produced.
- Proactively identify the need to update documents and webpages, and opportunities to reduce duplication of information, improve efficiency and quality, and develop and improve business processes, reference documents and templates as needed.
- Work with Provider Experience and Market Insight and Analytics to coordinate any provider research needs.
- Gather and report to leadership any risks, issues or metrics related to a project or campaign.
- Write letters, emails and faxes and coordinate the process for sending them, including obtaining and manipulating mailing lists as needed.
Requirements
Team skills and abilities:
- Excellent writing, editing and proofreading skills and the ability to comprehend complex company documents, policies and procedures and translate them into clear, accurate and easy-to-understand language that supports corporate strategy.
- Ability to research various subject matter and interview experts with a high attention to detail.
- Excellent organizational and time management skills including ability to work on multiple projects and consistently meet deadlines and achieve desired results.
- Ability to coach and mentor other team members, be a team player, establish and maintain good working relationships across the enterprise and exhibit flexibility and a positive attitude in a fast-paced environment with continuous change.
- High level of self-motivation and excellent critical thinking skills with the ability to grasp new information quickly.
- Comfort with technology and the ability to learn new technology quickly.
- Knowledge of AP style guidelines, preferred.
- Familiarity with the Blue Cross provider portal, Blue Cross and BCN provider newsletters and manuals, products and policies, healthcare and digital communications, preferred.
- Intermediate to advanced knowledge of Microsoft Word, Acrobat Professional, SharePoint, PowerPoint, Excel and Snagit software, preferred.
- Archive all communications with subject matter expert, Corporate Editor and Legal approvals as needed. File and log documents following team procedures.
Qualifications
Bachelor's degree in English, Journalism, Communications or related field is required.
Six (6) years of professional communications experience is required.
Previous experience with communications strategy and planning, research surveys, or focus groups is required.
Previous experience working in the healthcare industry is preferred.
Project Management Professional (PMP) Certification is preferred.
Advanced copywriting, editing and written communication skills.
Advanced oral communication skills.
Advanced Microsoft Word and PowerPoint skills.
Advanced knowledge of multimedia technologies.
Ability to manage multiple priorities concurrently while meeting deadlines.
Ability to work independently and in a team environment.
Ability to establish and maintain positive relationships within the organization and community.
Ability to comprehend complex company documents, procedures and policies and distill these into easy-to-understand content.