About the team
At Roku, we like to say that there are no bystanders, and that is as true in the advertising team as it is in any other facet of the company. We work together to ensure our clients understand this new world of advertising, that they are making the best possible decisions to support their own goals, and drive advertiser interest and engagement across the board. The Advertising Sales team is responsible for driving ad revenue with Advertisers and ultimately enabling our clients to reach their business objectives
About the role
As the Director, Independent and Client Direct, you will play a key role in being responsible for managing a team of Sales Managers and Senior Account Executives whose goal is to meet advertising sales quotas while working closely with TV and streaming brands directly and their agencies to help build performance solutions that reach this new TV viewer. You will partner with the Co-Head of US Ad Sales to identify market opportunities and drive maximum revenue through unique ad products, performance analytics and unified reporting.
The ideal candidate has worked in both traditional and digital media and is familiar with the required dedication for multi-tasking duties in a fast-paced environment. The ideal candidate thrives on navigating ambiguity and solving new problems. In this new world, Roku has re-written the rules of modern advertising. We partner with TV and streaming brands and show them how to best leverage this new advertising platform.
This is a key hire for Roku and incredible opportunity for the right candidate looking to advance their career with a market leader in an explosive category.
For New York - The estimated annual salary for this position is $205,900 -227,800 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for incentive compensation/commissions, health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Own Roku's ad sales brand and performance for the Independent Agency and Client Direct verticals, delivering revenue and margin target for Roku Media
- Directly manage sales managers and individual contributors, set goals, provide coaching and lead quarterly business reviews
- Develop and execute client specific go-to-market plans and sales strategy for agencies, brands and programmatic buyers
- Expand executive relationships across independent agencies companies, marketers and media executives to strengthen Roku's presence in strategic forums and decision-making environments
- Work closely with Revenue Operations, FP&A, and Media leadership to forecast, track performance and optimize pipeline, yield and margin
- Collaborate with Marketing, Product, Measurement, and Engineering to provide the voice of customer feedback to be prioritized in the Ad Product roadmap.
- Partner closely with client services to ensure positive customer sentiment and retention
We're excited if you have
- 10+ years of ad sales leadership experience within CTV, digital video, or programmatic advertising
- Direct experience with Connected TV, programmatic, client direct selling and consultative based selling.
- Knowledge on needs of agencies both for branding, mid funnel and performance based buying
- Knowledge of the media marketplace, including CTV, programmatic advertising, agency holding companies, DSPs, and measurement ecosystems
- Credibility with senior agency and brand decision-makers and experience securing strategic partnerships
- A track record of structuring complex deals and partnerships, seeing them through from ideation to execution
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