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Director of Marketing

Reports to:Chief Marketing Officer

Location: This position is open on a national remote basis. Candidates based in the greater Salt Lake City area are strongly preferred and will be expected to work in the office once hired.

Meet Connor Group

Connor Group is built for breakthroughs. We are a professional services firm focused on the toughest challenges facing ambitious companies. We serve the offices of the CFO, CIO/CTO, and CHRO across finance, accounting, M&A, IPOs, anda wide range ofdigital solutions, including AI.

Founded in 2006, we became the leading IPO advisory firm. That work built a pragmatic, delivery-oriented approach and $4.0T in client valuation. Today,more than 2,000 of the most exciting brands on earth trust us to deliver results that last.

Learn what it's like to work at Connor Group

The role

The Director of Marketing is the senior marketing leader for our priority markets, solutions, and industries. You will set and run the field marketing strategy that gets the right people to our events and puts our best thinking in front of them. Youwillwork shoulder to shoulder with Business Development and ourPartners, as well as a talented group of brand, content, and operations marketers.

What you will own

• Field marketing for priority markets, solutions, and industries.Build annual plans with the CMO,Partners, and Business Developmentforhigh-priority markets, aligned to growth targets.

• The teamofleaders across other focus areas.Coach and grow the marketing leaders forother key markets. Guide their execution andtheir careers.Setand refine systems and ways of workingthat make their efforts effective,consistent,and scalable.

• Ideal Client Profiledefinitions and marketinginputs to pipeline.Own theprocessalongsideRevenue Operations. Make surewe know our ideal customerswell,and the signals thatdemonstratetheirintent. Own grading,lead scoring, andensuring our ICP and workflows work efficiently and deliversales.

• Performance andevent or campaign ROI.Report results to the CMO, Partners, and firmleadership. Sharpen how we measure campaigns and attribution in Salesforce.

• Eventstrategy and execution.Drive the work that fills the room with the right buyersand executekey events flawlessly

• Campaigns and thought leadership strategy.Design hard-hitting digital campaigns. Guide the team and our subject-matter experts to produce content that is worth people's time.

• Focusarea budgets.Planhigh-efficiencyspend, track it, and partner withMarketing Operations to ensure accuracy. Think aboutthese budget investmentsin terms of their output, not justtheir cost.

• AI implementation for field marketing.Reimaginetheworkleveragingagents and a host of AI tools available at Connor Group.

Why you will want this role

• Own a large, high-qualityeventsprogram.We put on exceptional events around AI, IPOs, and Private Equity hosted in places like the New York Stock Exchange and the NASDAQ.

• Leverage asolidAI foundation.Use Claude Cowork and related MCP connections to multiple apps, as well as AI point solutionstodothe work better and faster (in that order).

• Win and support clients you already know.OpenAI, Uber,Liquid Death,Coinbase, Duolingo, and HubSpot, among many others.

• Receivebenefitsthat support real life.Hybrid and onsite work, flexible time off, complete healthcare,a company-match 401K, and paid parental and military leave.

What we are looking for

• 7+years in B2B marketing, with 3+ years formallyleading peoplerequired.

• 5+ years of event marketing experiencerequired, includingpersonal responsibility forlarge signature events.

• GeneralSalesforceskills and specificlead processing experiencerequired.

• Consulting, technology, orprofessional services experience preferred.

• A businesseducationis preferred, though deep experience cansubstitute for it.

• Sharp attention to detailis mandatory.

• A Multiplier-style leader who makes the whole team smarter (Multipliers).

What success looks like in your first year

• Events people are glad they attended, with thestrong ICP-fitbuyers in the room andhigh-value,audience-friendlytouch pointsbefore, during, and after.

• Campaigns that are well segmented, well timed, and tied to business outcomes.

• New qualified leads, a healthy lead-to-opportunity conversion rate, and revenue you can trace.

Compensation

$125,000 - $200,000, depending on experienceand location

15% bonus target; achievement is based on firm and individual performance