Cafe Rio Jobs in Utah (NOW HIRING)

At Cafe Rio, wedon'tjust make delicious, craveable, seriously fresh food - we create experiences people talk about.

We'relooking for aSocial Media& Content Specialist whoowns the voice of the customer. Not just posting content, but actively listening, engaging, and shaping the conversation around Cafe Rio in real time.

This role is about more thansocial.It'sabout being plugged into culture, understanding where conversations are happening, and making sure Cafe Rio shows up in the right way, at the right time - every time.

If youare organized,move fast, think strategically, and care deeply about brandperceptionand engagement, this role is for you.

WhatYou'llOwn (aka Your Playground)

Social Strategy & Execution

• ExecuteCafe Rio's social media strategy across all platforms

• Build and manage social media content calendars

• Execute organic social posting with consistency and speed

• Own social content creation (copy, direction, concepts)coordinating with freelancers whenapprpropriate

Community & Engagement

• Manage daily engagement across comments, DMs, and tags

• Reshare stories and engage with customers in real time

• Activelyparticipatein conversations happeningaboutCafe Rio - not just on owned channels

• Moderate comments and messages to protect brand reputation

Brand Voice & Sentiment

• Own andmaintainCafe Rio's voice across all social platforms

• Monitor brand sentiment andidentifytrends in customerperception

• Ensure the brand is represented accurately and positively in real-time conversations

• Execute real-time crisis communication on social - responding, moderating, andmaintainingplatform presence; escalates emerging issues to the Manager of Brand Culture and Activations

Content & Campaigns

• Develop and execute content for launches, campaigns, and LTOs

• Create hype and drive conversation around new menu items

• Adapt and executeleadership-approved campaign messaging for each platform - translating core messages into platform-specific captions, hooks, and tone

• Stay on top of cultural and platform trends to keep content relevant

Influencer & Partnerships

• Execute influencer activations - manage briefs, reviews, and posting coordination, working closely withManager of Brand Culture and Activationsto select and contract partners.

• Execute brand partnership deliverables - coordinatelogisticsanduphold agreementsfor the brand

• Engage with other brands and partners on social to drive visibility within activated partnerships

Analytics & Performance

• Track and report on social media performance and engagement

• Monitor key metrics including reach, engagement, sentiment, and growth

• Translate insights into actionable improvements

• Stay ahead of platform algorithm changes and adjust strategy accordingly

Competitive & Cultural Awareness

• Monitor competitor campaigns and social activity

• Identifyopportunities to differentiate, stayrelevantand win attention

• Stay deeply connected to trends, conversations, and emerging platforms

Who You Are

• You think like the customer and speak like the brand

• You move fast - because you know timing is everything

• You'reobsessed with where conversations are happening and how to show up in them

• You'reboth strategic and hands-on - you plan it and execute it

• You care about brand reputation and protect it in real time

• Youdon'tjust post - you create meaningful conversations

What Success Looks Like

• Ensuring Cafe Rio is part of relevant, real-time conversations

• When there is strong, consistent engagement across platforms

• Increased positive brand sentiment andreach

• Contentthat generatesbuzz, not just impressions

• A social presence that feels human, responsive, and culturally aware

What You Bring (Qualifications)

• 2-3+ years of experience in social media, content, or digital marketing

• Experience managing brand social accounts

• Understandingofsocial platforms (Instagram, TikTok, Facebook, etc.)

• Experience with social analytics and reporting tools

• Background in QSR, retail, or multi-location brands preferred, but notrequired

• Highly organized, proactive, and accountable

Compensation & Perks

• Competitive salary range

• Bonus potential based on performance

• Comprehensive benefits package including medical, dental, vision, 401K

• Monthly Cafe Rio Rewards (eat for free!)

• Work provided cell phone (or cell phone stipend, depending on preference)

• Paid time off and holidays (because burritos taste better whenyou'rerested)

• A high-performing, low-ego team that cares about results and each other

Why Cafe Rio?

Because we believe you can be high-performing and human.
We work hard, move fast, and care deeply aboutdelivering onwhat we saywe'regoing to do.
No fluff. No ego.Just great food, great people, and marketing that actually works.

Plus... unlimited bragging rights for bringing the world's mostdelicious smotheredburrito to life.