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Broadcast Program Director Jobs in Reno, NV (NOW HIRING)

... station programs by promoting local news, local programming, local station community events, key ... The primary media to be utilized toward this effort are, the broadcast channels and digital/social ...

Broadcast Program Director information

What is the difference between Broadcast Program Director vs Broadcast Producer?

AspectBroadcast Program DirectorBroadcast Producer
ResponsibilitiesOversees overall programming, manages schedules, and ensures content aligns with station goalsExecutes specific shows or segments, manages production tasks, and coordinates with talent
Required SkillsLeadership, programming knowledge, industry regulationsCreativity, technical skills, project management
Work EnvironmentStation management, programming departmentsProduction teams, on-set or studio settings
Common UsageUsed by broadcasters to describe high-level programming oversightUsed by production teams for show-specific roles

The Broadcast Program Director focuses on overall station programming and strategic planning, while the Broadcast Producer handles the day-to-day production of specific shows. Both roles require industry knowledge and coordination skills, but their scope and responsibilities differ significantly.

What are some common challenges a broadcast program director faces when coordinating programming schedules?

A Broadcast Program Director often navigates challenges such as balancing audience preferences with network goals, managing last-minute changes due to breaking news or technical issues, and ensuring compliance with regulatory guidelines. The role requires strong collaboration with producers, on-air talent, and technical staff to maintain a cohesive broadcast schedule. Staying adaptable and making quick, informed decisions is key to keeping programming on track and maximizing viewership.

What is a broadcast program director?

Broadcast Program Directors are professionals responsible for overseeing the content and scheduling of radio or television programs. They decide what shows, music, or segments air and when, ensuring the programming aligns with the station's audience and goals. Their duties also include managing program staff, reviewing audience ratings, and collaborating with producers and on-air talent. Broadcast Program Directors play a key role in shaping the station's identity and ensuring compliance with regulations. They often need strong leadership, organizational, and communication skills.

What are the key skills and qualifications needed to thrive as a broadcast program director, and why are they important?

To thrive as a Broadcast Program Director, you need expertise in media production, programming strategy, audience analysis, and typically a degree in communications or a related field. Familiarity with broadcast scheduling software, Nielsen ratings systems, and industry regulations is essential. Strong leadership, decision-making, and communication skills help manage teams and coordinate across departments. These abilities are crucial for developing engaging content, optimizing schedules, and ensuring compliance, all of which drive station success and audience growth.
What are popular job titles related to Broadcast Program Director jobs in Reno, NV? For Broadcast Program Director jobs in Reno, NV, the most frequently searched job titles are:
What job categories do people searching Broadcast Program Director jobs in Reno, NV look for? The top searched job categories for Broadcast Program Director jobs in Reno, NV are:
Infographic showing various Broadcast Program Director job openings in Reno, NV as of July 2026, with employment types broken down into 5% Internship, 86% Full Time, and 9% Part Time. Highlights an 100% In-person job distribution.

Promotions Manager- KTVN

Sarkes Tarzian

Reno, NV

Full-time

Medical, Vision, Life, Retirement

Posted 7 days ago


Job description

Job Title: Promotions Manager

Position Summary

The essential purpose of the position of Promotions Manager is to enhance the audience profiles for key station programs by promoting local news, local programming, local station community events, key syndicated programming, public service efforts and advertising sales promotions. The primary media to be utilized toward this effort are, the broadcast channels and digital/social media products of KTVN, and when needed & approved, various other outside types of media. Achieving positive changes in audience, both quantitative and qualitative, translate to increased revenue for the station.

Major Objectives/End Results

To increase KTVN’s audience size, profile, and engagement through effective advertising, promotion, & public relations using KTVN’s broadcast channels and various digital/social media platforms including 2news.com, Meta, Instagram, Tik Tok, You Tube, etc.

To represent KTVN in the marketplace, personally and through scheduling talent and leadership appearances and participation in community events, activities and organizations.

To build effective communication, cooperation and support for promotion objectives and activities with other station managers and departments, particularly the News, Sales and Production Departments.

Major Duties

Oversee and/or write, shoot, produce and edit all advertising and promotion generated in support of KTVN's broadcast programming, digital platforms, and community service efforts. This includes the daily spots and/or posts giving topical information for today's newscast, 2 News Nevada image spots and digital posts (Breaking News, Stormwatch,etc), spots and/or posts for promotable news stories, spots and/or posts for station special projects (Homeless Nevada), and proof of performance “POP” spots and/or posts highlighting competitive victories. Also responsible for locally generated promotional web/digital content, radio spots, news releases and other promotional media content.

Qualifications

Excellent broadcast & digital promotion writing and producing skills.

Advanced in-field and studio shooting and editing preferred. (Adobe Production Suite)

Advanced on air and digital design skills including: editing & graphics software knowledge & expertise, ability to use and create “templates.” (Adobe Production Suite)

Maintain managerial image and work ethic. Lead promotion strategy, hold confidences, ability to work with News Director, Director of Sales, Operations Manager, & Controller. Take initiative, meet deadlines, work with talent, maintain proper managerial distance from non-management co-workers, dress professionally.

Thorough understanding of TV news and Digital/Social Media

Must be forceful enough in personal interaction to hold coworkers and vendors accountable and keep projects on deadline with staff and vendors and assure the station’s need is met.

Excellent follow through on action items requested by and agreed upon with co-managers.

Excellent organizational, planning, & time management skills.

Sound marketing knowledge. Must be able to understand and apply audience research (news consultant, Nielsen, comScore, & digital metrics).

Excellent relationship skills w/ vendors & partners—CBS, syndication, apparel/merch, outside media, etc.

Digital and Social media operations & marketing experience.

Understanding of sales objectives and how to integrate these objectives with news promotions when appropriate and/or required.

High school degree. Bachelor’s degree in marketing or communications preferred.

Two years’ experience in broadcasting and/or digital marketing, preferably in a TV station's Promotions or Creative Services Department.

Additional Information

Flexible hours are required to meet the demands of exploiting promotional opportunities as they arise.

Attendance at community events, promotion events and some station functions.

Benefits

  • Health, Life, and Vision Insurance
  • 401K Contribution
  • Holiday Pay
  • …and more!

If interested, please email your resume to APerini@ktvn.com

Sarkes Tarzian, Inc. is an equal opportunity employer.