In this role, you'll lead influencer and branded content work for NIKE , partnering with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to build ...
In this role, you'll lead influencer and branded content work for NIKE , partnering with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to build ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
In this role, you'll lead influencer and branded content work for NIKE , partnering with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to build ...
Quick apply
In this role, you'll lead influencer and branded content work for NIKE , partnering with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to build ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Quick apply
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
In this role, you'll lead influencer and branded content work for NIKE , partnering with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to build ...
In this role, you'll lead influencer and branded content work for NIKE , partnering with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to build ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Quick apply
Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ...
Wells Fargo is seeking a Lead Product Manager to lead the strategic transformation of the Wells Fargo Branded Credit Card business. In this role, you will shape the evolution of product, credit, and ...
Wells Fargo is seeking a Lead Product Manager to lead the strategic transformation of the Wells Fargo Branded Credit Card business. In this role, you will shape the evolution of product, credit, and ...
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Quick apply
Samsung Retail Operations & Project Manager
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The Branded Support Manager leads the operational execution and ongoing success of Samsung Experience Store (SES) and Customer Service Plaza (CSP) locations, ensuring consistent, high-quality ...
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Branded information
What is the difference between Branded vs Marketing Coordinator?
| Aspect | Branded | Marketing Coordinator |
|---|---|---|
| Required Credentials | Typically a degree in marketing, communications, or related field | Similar credentials, often entry-level or mid-level marketing degrees |
| Work Environment | Brand-focused teams, creative departments, advertising agencies | Marketing departments, advertising agencies, corporate settings |
| Industry Usage | Commonly used in branding, advertising, and marketing sectors | Widely used across marketing campaigns, event planning, and promotions |
| Search & Comparison Intent | People compare roles related to brand management and marketing | Individuals seeking marketing roles often compare with branding positions |
Branded roles focus on developing and maintaining a company's brand identity, while Marketing Coordinators handle broader marketing campaigns and activities. Both roles require similar skills and credentials, often working closely together within marketing teams. Understanding these differences helps job seekers find the right position aligned with their skills and career goals.

Job description
Who You'll Be Working With
At PMG, our Influencer team helps brands show up in culture in ways that feel real, relevant, and memorable. In this role, you'll lead influencer and branded content work for NIKE, partnering with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to build programs that connect brand ambition with what matters to fans, athletes, and communities.
This role is especially focused on the world of soccer, so you'll work closely with partners who understand the sport, its culture, and the people who shape it. You'll help guide how NIKE shows up through creators, football talent, and storytellers across social, digital, and broader brand moments.
As a Director, you'll also be a leader within PMG-supporting team growth, guiding cross-functional collaboration, and helping raise the quality and consistency of influencer work across the account.
What You Will Be Doing
Lead influencer strategy for the NIKE account, with a strong focus on soccer, ensuring programs are rooted in the sport, the culture around it, and the audiences NIKE wants to reach.
Build and guide creator and talent programs from early planning through activation, including talent identification, negotiations, approvals, execution, and reporting.
Serve as a senior client partner, bringing clear recommendations, strong presentations, and thoughtful guidance throughout the life of each campaign.
Shape creator strategies that feel authentic to NIKE and credible within soccer communities, from elite athletes to emerging voices and culture drivers.
Partner with media, analytics, creative, and strategy teams to ensure influencer programs are connected, measurable, and aligned with broader brand and business goals.
Use performance results, platform insights, and cultural signals to improve programs over time and identify new opportunities.
Lead and develop team members while helping strengthen PMG's influencer approach, tools, and ways of working across the business.
What You Will Bring
8+ years of experience in influencer marketing, branded content, or creator strategy, including leadership experience, with a bachelor's degree or equivalent work experience.
Strong experience leading influencer programs for major brands, with the ability to guide strategy, execution, and client partnership at a senior level.
Deep experience working within the sport of soccer, including a strong understanding of the creator landscape, athlete and talent partnerships, and the communities and conversations that shape the game.
A clear point of view on how NIKE should show up through influencers, creators, and branded content in ways that feel distinctive, thoughtful, and culturally aware.
Strength in influencer marketing strategy, content development, contract review, project leadership, and presentation.
Experience managing relationships with creators, agents, partners, and clients with professionalism, warmth, and sound judgment.
Strong understanding of social platforms, influencer tools and dashboards, advertising standards, and campaign measurement.
A detail-oriented and organized approach, with the ability to lead complex work while keeping quality high.
Experience leading teams, supporting growth, and creating an environment where people can do strong, thoughtful work.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.