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## Web & Marketing Technology ManagerApplylocations: Alpharetta - HQtime type: Full timeposted on: Posted 3 Days Agojob requisition id: R-100600**Job Description:****Key Responsibilities****Website Ownership*** Own the day-to-day management of Kaleris.com — publishing and updating content, designing and managing page structure, and maintaining site health.* Serve as the primary administrator of the CMS platform (e.g., WordPress, Webflow, or Drupal), managing user permissions, plugins/modules, and platform updates.* Implement front-end changes using HTML, CSS, and JavaScript; collaborate with developers for more complex builds or integrations.* Monitor and optimize site performance — page speed, Core Web Vitals, uptime, and mobile responsiveness — and resolve issues proactively.* Manage DNS, SSL certificates, domain records, hosting configurations, and third-party tag/script integrations.* Own on-page GEO / SEO execution: metadata, URL structures, internal linking, schema markup, JSON implementation, and technical GEO / SEO best practices.* Partner with demand generation and content teams to launch landing pages, campaign pages, and A/B tests on time and to spec.* Ensure website accessibility compliance (WCAG 2.1 AA) and adherence to data privacy requirements (GDPR, CCPA).**Marketing Technology Stack*** Own and administer the full marketing technology stack — including MAP (HubSpot or Marketo), CRM (Salesforce), chat/conversational tools, intent data platforms, SEO tools, and analytics infrastructure.* Evaluate, procure, onboard, and sunset martech tools in partnership with Marketing leadership and IT; maintain a current martech map and renewal calendar.* Manage all website-to-CRM and MAP integrations — forms, progressive profiling, lead routing, and data sync — ensuring clean, complete lead data flows into Salesforce.* Own tag management (Google Tag Manager or similar) and ensure accurate, complete tracking across all marketing touchpoints.* Build and maintain analytics dashboards (GA4, Looker Studio, or similar) that give Marketing and Sales visibility into web performance, lead volume, and funnel conversion.* Partner with demand generation on campaign setup, UTM governance, attribution modeling, and ROI reporting.* Govern martech data quality — deduplication, field mapping, list hygiene, and compliance with privacy regulations.* Evaluate and integrate AI-powered tools for personalization, predictive scoring, content optimization, chat, and site search.* Manage vendor relationships, contracts, and support escalations for all marketing technology platforms.**Required Qualifications*** Bachelor's degree in Web Development, Computer Science, Digital Marketing, or a related field, or equivalent professional experience.* 4–6 years of experience owning a corporate or B2B website and marketing technology stack end-to-end.* Exceptional copy writing skills with experience creating, editing, and managing web copy that is audience-focused and aligned with SEO, GEO and organizational messaging.* Proficiency in HTML, CSS, and JavaScript for front-end troubleshooting and implementation.* Hands-on experience with at least one enterprise CMS platform (WordPress, Webflow, Drupal, or similar).* Proven experience administering a marketing automation platform (HubSpot or Marketo) and CRM (Salesforce) — including integrations, workflows, and lead lifecycle management.* Experience with Google Tag Manager, GA4, and Google Search Console; comfortable building reports and attribution dashboards.* Working knowledge of SEO best practices, including on-page optimization, technical SEO, and site architecture.* Working knowledge of GEO/AEO best practices, including content structuring, schema markup and JSON implementation.* Ability to manage hosting infrastructure, DNS, SSL, and third-party integrations independently.* Strong project management and vendor management skills with the ability to juggle multiple priorities and stakeholders.* Excellent written and oral communication skills — able to translate technical concepts for non-technical marketing and sales partners.**Preferred Qualifications*** HubSpot or Marketo certification(s); Salesforce experience, including campaign influence and lead-to-opportunity reporting.* Familiarity with A/B testing and conversion rate optimization tools (Optimizely, VWO, or similar).* Experience with intent data platforms (6sense, Bombora, or similar) and/or account-based marketing tools.* Basic graphic design skills — ability to conceptualize, produce and optimize web-ready visual assets.* Experience with version control and deployment workflows (Git/GitHub, CI/CD pipelines).* Experience working in a B2B SaaS or technology company environment.* Familiarity with AI tools for SEO, personalization, content generation, or predictive analytics (e.g., Surfer SEO, Mutiny, Jasper, or similar).**✦ Ownership and AI Mindset***This is not a support role — it is an ownership role. We are looking for someone who treats the website and the martech stack as their product: setting the roadmap, making the trade-offs, driving outcomes, and holding the line on quality and data integrity. If you thrive when you have full accountability over a system that directly impacts revenue, this role is for you. At Kaleris, we view AI as a useful co-pilot, not a replacement for craft. We expect our Web & Marketing Technology Manager to actively experiment with and incorporate AI tools into their daily workflow.* #J-18808-Ljbffr