Blog Manager Jobs in Pottstown, PA (NOW HIRING)

Axia Women's Health is the nation’s largest community-based, integrated women's health network in the country serving women throughout New Jersey, Pennsylvania, Indiana, and Kentucky. At its core, Axia Women’s Health is a community of over 400 providers across nearly 150 locations committed to providing a more caring, connected, and progressive health care experience for women.  Its rapidly growing network spans OB/GYN care, breast health, high-risk pregnancy care, urogynecology care, behavioral health, and fertility. Together, Axia Women's Health puts women first by delivering the personalized care needed for women to lead healthier, happier lives. Axia Women’s Health has been recognized as the #1 Physician Practice for Women’s Health by Castle Connolly and certified as a Great Place to Work for four consecutive years. Learn more at www.axiawh.com.

The Communications Manager primary goal is to support patient growth, brand perception, and organizational alignment through strategic messaging, scalable content creation, and modern communications practices. Responsibilities include the development and management of internal and external communications across channels including social media, blog content, email, public relations, and internal communications. 

This role will partner closely with Marketing, Operations, Digital, and clinical leadership to develop messaging strategies and content that support Axia Women’s Health priorities. The Communications Manager will also help modernize the organization’s approach to content production through the thoughtful implementation of AI-enabled tools and workflows. 

Essential Functions 

External Communications & Content Strategy 

• Lead strategic thinking regarding messaging and content development across Marketing channels including blog, social media, e-mail, and patient-facing communications  
• Develop and maintain editorial calendars aligned to organizational priorities, seasonal initiatives, and patient acquisition opportunities  
• Partner with Digital Marketing to identify opportunities for content creation based on patient trends, search behavior, campaign performance, and SEO needs  
• Oversee the development of blog content, e-mail copy, patient education materials, and social content utilizing AI-enabled content generation tools as appropriate  
• Manage and monitor organic social media presence across Axia Women’s Health brands and channels  
• Collaborate with freelance creative resources to develop content assets and creative materials as required  
• Support website copy updates and messaging enhancements in partnership with Digital Marketing  

Internal Communications 

• Manage and execute internal communications initiatives including organizational newsletters, leadership messaging, town hall support, talking points, and other employee-facing communications  
• Help streamline and modernize internal communications practices to improve organizational effectiveness and reduce unnecessary communication burden 
• Partner with cross-functional stakeholders to ensure communication alignment across key initiatives and announcements  

Public Relations & Brand Support 

• Support reactive public relations needs in partnership with leadership and external agencies/resources as required  
• Support crisis communications needs in partnership with leadership, Operations, Legal, Compliance, and external partners as required  
• Assist in the development and coordination of messaging, talking points, and communication plans related to sensitive or time-sensitive organizational matters  
• Assist with the development of messaging and communications materials related to organizational initiatives, provider announcements, new services, and strategic priorities  
• Monitor brand voice and messaging consistency across communications channels  

AI & Process Innovation 

• Support the implementation and optimization of AI-enabled content generation tools and workflows across Marketing  
• Identify opportunities to improve content production efficiency while maintaining quality and brand standards 
• Assist in the development of scalable communications templates, processes, and playbooks  

Supervisory Responsibilities 

• May oversee interns, freelancers, agencies, or other external resources supporting content and communications initiatives  

 Skills 

• Strong written and verbal communication skills  
• Exceptional copywriting and editing capabilities  
• Strong understanding of social media content and channel management  
• Familiarity with AI-enabled content generation platforms and workflows  
• Strong project management and organizational skills  
• Ability to manage multiple priorities and deadlines simultaneously  
• Collaborative cross-functional working style  
• Strong attention to detail  
• Ability to operate effectively in fast-moving or sensitive communications situations  
• Experience managing external vendors or freelance resources preferred  

Experience & Education 

• Degree in Marketing, Communications, Journalism, Public Relations, or related field  
• Minimum of 5 years relevant job experience  
• Experience supporting content strategy, communications, or social media management required  
• Healthcare or multi-location consumer services experience preferred  

Full Time Benefits Summary 

• Full time benefit-eligibility beginning the first of the month after starting with choice of multiple medical insurance plans.
• Additional insurance options including dental, vision, supplemental life insurance, FSA, HSA w/ employer contribution, identity theft, long term care, pet insurance and more!
• 401(k) company match.
• Generous PTO offering with additional time off for volunteering
• Axia-paid life insurance, short-term and long-term disability
• Free counseling for colleagues and family members, including parents and parents-in-law
• Access to discount on Hotels, Theme Parks, Gym Memberships, and more through the Great Works Perks Program