Job Type: Full-time
Hours: 40 per week
Location: United States remote/hybrid. Candidates must be based in, or within reasonable travel distance of, one of the following priority clinic markets: Orlando, Los Angeles, Austin, New York, or Denver. Regular travel within these markets is required for story capture, events, launches, and clinic visits.
Salary Range: $95,000 to $110,000
Reports to: Head of Growth Marketing, USA
About Open BionicsWe are Open Bionics, a pioneering bionics company that designs, develops, and manufactures advanced bionic arms for people with upper-limb limb difference. Our flagship product, the Hero Arm, combines functional technology with expressive design to help more people access bionic devices that are both useful and empowering.
We have collaborated with some of the world's biggest entertainment brands, including Star Wars, Marvel, MrBeast, Twentieth Century Fox, and Konami, and have received multiple awards for innovation, including the Hanger Clinic Innovation Award. Visit our website to learn more: www.openbionics.com.
About the RoleWe are looking for a campaign-minded storyteller to own story-driven demand campaigns that create measurable growth in awareness, engagement, and MQLs outside of product launches.
Within this role you will lead story sourcing, campaign briefs, PR angles, social content planning, and cross-channel rollout across PR, social, email, landing pages, and paid-support assets. You will work closely with Product Marketing, Design, creator and talent partners, paid media, events, and leadership to ensure stories and proof are packaged into demand moments that support launches and drive growth.
Key responsibilities
- Lead story-driven demand campaigns from idea through rollout, with clear briefs, messaging, proof points, distribution plans, and performance goals.
- Source and develop strong patient, clinician, partner, and creator stories that can be turned into campaign moments.
- Conduct interviews and capture quotes, story angles, and proof points that strengthen campaigns, PR, landing pages, launch support, and paid creative.
- Coordinate patient story capture across photo, video, and written formats, including shoot planning and collaboration with internal or external creative partners.
- Package stories into cross-channel campaign assets across PR, social, email, landing pages, and paid-support content.
- Develop PR angles, media hooks, and communications plans that can generate earned reach and MQL lift.
- Own the social content strategy and calendar so social activity supports launches, campaigns, proof moments, and demand generation priorities.
- Work closely with creator and talent partners to shape creator-led storytelling, social proof, product moments, and community trust-building content.
- Partner closely with Product Marketing to amplify launches with stronger story, proof, and communications support.
- Partner closely with Design and Creative to turn story briefs into high-quality visual campaigns.
- Help shape landing-page proof, customer evidence, and trust-building assets that improve conversion.
- Build and manage a campaign calendar focused on high-impact demand moments.
- Track campaign performance and help determine what is creating awareness, engagement, earned reach, launch amplification, and MQL lift.
- Build great relationships with our users and gather UGC for socials.
Qualifications
Required
- 5+ years of experience in campaign marketing, content and communications, PR, brand storytelling, demand generation, or a closely related role.
- Proven experience building and executing campaign-based content marketing programs, not just blogs, newsletters, or editorial calendars.
- Strong experience turning customer or user stories into campaign assets that support awareness, engagement, lead generation, PR, or conversion.
- Strong ability to write and edit campaign briefs, messaging frameworks, emails, web copy, interview summaries, story narratives, and light PR materials.
- Experience building integrated campaigns across PR, social, email, landing pages, and paid-support assets.
- Experience owning or shaping a social content strategy and calendar tied to larger campaign goals.
- Exceptionally high emotional IQ and sensitivity.
- Excellent communication with users and patients.
- Strong PR and communications instincts, including the ability to find media angles, proof hooks, and emotionally resonant storylines.
- Strong interviewing skills and the ability to extract compelling quotes, proof points, objections, and emotional insights from customers or users.
- Strong commercial judgment around what is worth turning into a campaign moment versus what should remain supporting content.
- Strong organizational skills and the ability to manage multiple campaign workstreams in a fast-moving environment.
- Comfortable working cross-functionally with product marketing, paid media, design, events, creators, and leadership.
- Comfortable working in a lean team focused on speed, prioritization, and measurable impact.
Preferred
- Experience supporting measurable demand generation or lead generation goals.
- Experience supporting product launches with story-led campaign layers, proof assets, and earned or social amplification.
- Experience coordinating patient, customer, or field story capture, including interviews, light shoot planning, quotes, and collaboration with photo/video production.
- Experience developing PR angles, coordinating media outreach, and working with internal or external PR partners to turn stories into earned coverage.
- Experience partnering with creators, influencers, ambassadors, or talent to build trust and reach.
- Familiarity with email platforms, CMS tools, project management systems, and campaign reporting.
- Comfortable using AI tools to accelerate drafting, research, repurposing, and campaign asset development while maintaining strong editorial judgment.
Benefits- 30 days of paid time off, including company holidays
- One additional paid day off for major life events, such as moving or getting married
- Company retirement plan
- Wellness benefit, including up to 50% reimbursement for gym memberships, sports memberships, or fitness classes, up to $30 per month
- Up to 50% reimbursement for approved professional development or accreditation costs
- Collaborative team culture with regular social events
Our CultureAt Open Bionics, we combine high standards, ambition, and speed with a culture that is collaborative, flexible, and human. We want people to do exceptional work in an environment that feels supportive, energizing, and enjoyable. We believe great performance comes from giving talented people clear goals, real ownership, and the freedom to do their best work.
We are a fast-moving team building technology that makes a real difference in people's lives. That means we value creativity, adaptability, and follow-through, while also making space for strong relationships, open communication, and shared momentum. We are growing quickly, and we are excited to build a company where great people can grow with us and make a meaningful impact.
How to Apply1) Visit openbionics.com
2) Submit your resume and a cover letter explaining your interest in the role and how your experience aligns with the qualifications listed above
3) Include relevant examples of your work, either as PDFs or as links to published content, campaign materials, writing samples, case studies, presentations, or an online portfolio that demonstrates your ability to develop and execute story-driven campaigns.
Equal Opportunity Employer
Open Bionics is an equal opportunity employer and is committed to building an inclusive workplace. We welcome applicants from all backgrounds and value diversity across our team.
If you require a reasonable accommodation during the application or interview process, please contact [email protected]
Employment is contingent upon verification of identity and authorization to work in the United States.
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