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Description Title: Marketing Specialist Position Number: 0077481T Hiring Unit: UHM LIBRARY SERVICES, UH PRESS, MARKETING DEPARTMENT Location: University of Hawaii at Manoa, UH Press (2840 Kolowalu Street, Honolulu, HI 96822) Date Posted: 08/10/2026 Closing Date: 08/31/2026 Pay Band: B (PBB) Salary : salary schedules and placement information Full Time/Part Time: Full-time Month: 11-month Temporary/Permanent: Temporary Duties and Responsibilities (* denotes essential functions): *Plans and executes integrated digital marketing campaigns aligned with UH Press publishing, publicity, and sales strategies. *Develops, manages, and optimizes paid digital advertising campaigns (Google Ads, Meta, Amazon) to increase visibility and revenue. *Designs and implements targeted email marketing campaigns, including segmentation, A/B testing, and performance analysis.

*Monitors and improves website search engine operations (SEO) performance through keyword research, metadata optimization, and analytics tools. *Maintains and updates accurate metadata across internal systems and external platforms (e.g., Amazon, website, distribution channels). *Analyzes campaign performance using analytics tools and provide actionable insights to improve strategy

Creates digital assets for marketing campaigns, including graphics, ads, and web content. Collaborates with internal teams to ensure consistent branding and messaging across platforms. Stays current on digital marketing trends, tools, and publishing industry best practices.

Other duties as assigned. Minimum Qualifications Education and Professional Work Experience: Possession of a baccalaureate degree in marketing,, communications, English, or related field and 3 years of progressively responsible professional experience with responsibilities for marketing or communications; or any equivalent combination of education and/or professional work experience which provides the required education, knowledge, skills and abilities as indicated. Knowledge, Skills and Abilities: Considerable working knowledge of principles, practices and techniques in the area of marketing or communications as demonstrated by the broad knowledge of the full range of pertinent standard and evolving concepts, principles and methodologies.

Considerable working knowledge and understanding of applicable federal and state laws, rules, regulations and theories and systems associated with marketing communications. Demonstrated ability to resolve wide ranging complex problems through the use of creative reasoning and logic to accurately determine the cause of the problems and the resolution of the problems in an effective, innovative and timely manner. Demonstrated ability to interpret and present information and ideas clearly and accurately in writing, verbally and by preparation of reports and other materials.

Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team leaders and members, and individuals. Demonstrated ability to operate a personal computer, apply word processing and standard office software, and digital marketing software. If applicable, for supervisory work, demonstrated ability to lead subordinates, manage work priorities and projects, and manage employee relations.

Supplemental Minimum Qualifications: Considerable working knowledge of digital marketing principles, search engine optimization (SEO), analytics, and advertising platforms. Demonstrated ability to analyze data and resolve complex marketing challenges. Desirable Qualifications: Experience using Biblio, Naviga, or a similar relational database, and working knowledge of using HTML and ONIX for managing publishing metadata.

Proficiency with graphic design software such as Canva, Adobe InDesign, or equivalent tools. Experience in marketing books, journals, or other publications, particularly within academic or trade publishing. Familiarity with email marketing platforms such as ActiveCampaign, Mailchimp, Constant Contact, or Salesforce Marketing Cloud.

Working knowledge of search engine optimization (SEO) best practices, including keyword research, metadata optimization, and analytics tools such as Google Analytics or Google Search Console. Experience managing and optimizing digital advertising campaigns on platforms such as Google Ads, Facebook/Meta Ads, or Amazon Ads. To Apply: Click on the "Apply" button on the top right corner of the screen to complete an application and attach required documents: (1) Cover letter that addresses how the applicant meets the minimum qualifications: degree requirements, experience, knowledge, skills, and abilities, as well as the desirable qualifications; (2) resume; (3) names and contact information (telephone numbers and email addresses) of at least three professional references; and, (4) official transcript(s) showing degree and coursework to date appropriate to the position (copies of official transcripts are acceptable; however, original official transcripts will be required prior to completion of hiring).

Late and/or incomplete (applications that do not include all four documents) will not be considered. All documents become the property of the school. Note: If you have not applied for a position before using NeoGov, you will need to create an account.

Inquiries: Nicole Su-Gannet, Screening Committee Chair, sugannet@hawaii.edu EEO, Clery Act, ADA The University of Hawai'i is an Equal Opportunity Institution and is committed to a policy of nondiscrimination in employment, including on the basis of veteran and disability status. For more information, visit: https://www.hawaii.edu/offices/eeo/policies/ Employment is contingent on satisfying employment eligibility verification requirements of the Immigration Reform and Control Act of 1986; reference checks of previous employers; and for certain positions, criminal history record checks. In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, annual campus crime statistics for the University of Hawai'i may be viewed at: https://www.hawaii.edu/titleix/help/campus-security/, or a paper copy may be obtained upon request from the respective UH Campus Security or Administrative Services Office

In accordance with Article 10 of the unit 08 collective bargaining agreement, bargaining unit members receive priority consideration for APT job vacancies. As a result, external or non BU 08 applicants may not be considered for some APT vacancies. BU 08 members with re-employment rights or priority status are responsible for informing the hiring unit of their status.

Accommodation Request: The University of Hawai'i complies with the provisions of the Americans with Disabilities Act (ADA). Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the EEO coordinator directly. Determination on requests for reasonable accommodation will be made on a case-by-case basis.

For further information, please refer to the following link: https://www.hawaii.edu/offices/eeo/accommodation-request/.