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Behavior Data Analyst Jobs in Pennsylvania (NOW HIRING)

Serve as the subject matter expert (SME) for MRP logic and system behavior. * Diagnose root causes ... Develop advanced analytics and Power BI dashboards to monitor: * Data accuracy * Parameter drift

Serve as the subject matter expert (SME) for MRP logic and system behavior. * Diagnose root causes ... Develop advanced analytics and Power BI dashboards to monitor: * Data accuracy * Parameter drift

Jr. Business Data Analyst

Harrisburg, PA ยท On-site

$50K - $53K/yr

Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings Perform Marketing Research and Testing (About 10% of your day) * Conduct ...

Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings Perform Marketing Research and Testing (About 10% of your day) * Conduct ...

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Showing results 1-20

Behavior Data Analyst information

See Pennsylvania salary details

$34.1K

$82.8K

$136.3K

How much do behavior data analyst jobs pay per year?

As of Sep 1, 2026, the average yearly pay for behavior data analyst in Pennsylvania is $82,839.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,600.00 and $97,200.00 per year, depending on experience, location, and employer.

What is a behavior data analyst?

A Behavior Data Analyst is a professional who collects, analyzes, and interprets data related to human behaviors, often in settings such as schools, healthcare, or businesses. They use statistical methods and software tools to identify trends and patterns in behavior, which helps organizations design effective interventions or policies. Behavior Data Analysts often work closely with psychologists, educators, or healthcare providers to evaluate the effectiveness of behavioral programs and improve outcomes. Their work is essential for data-driven decision-making in behavior-related fields.

What are the key skills and qualifications needed to thrive as a behavior data analyst, and why are they important?

To thrive as a Behavior Data Analyst, you need strong analytical skills, proficiency in statistics, and a relevant degree in psychology, behavioral science, or data analytics. Familiarity with data analysis tools such as R, Python, SPSS, or Tableau, and experience with data management systems are typically required. Attention to detail, problem-solving ability, and effective communication skills help translate complex data into actionable insights. These skills are essential for accurately interpreting behavioral data, informing decision-making, and driving improvements in organizational or clinical settings.

What are some common challenges behavior data analysts face when interpreting behavioral data, and how can they address them?

Behavior Data Analysts often encounter challenges such as incomplete or noisy data, subjective biases in data collection, and distinguishing correlation from causation in behavioral trends. Addressing these challenges involves employing rigorous data cleaning techniques, collaborating closely with data collectors to ensure consistency, and using advanced statistical methods or experimental designs to validate findings. Regular communication with stakeholders is also crucial to clarify objectives and provide actionable insights based on the data.

What is the difference between Behavior Data Analyst vs Data Analyst?

AspectBehavior Data AnalystData Analyst
Required CredentialsBachelor's degree in psychology, statistics, or related field; experience with behavioral dataBachelor's degree in statistics, mathematics, or related field; proficiency in data analysis tools
Work EnvironmentResearch settings, healthcare, or behavioral science companiesBusiness, finance, marketing, or technology sectors
Employer & Industry UsageOrganizations studying human behavior, mental health, or social sciencesCorporations analyzing sales, customer data, or operational metrics
Common Search & ComparisonBehavior Data Analyst vs Data Analyst

The main difference is that a Behavior Data Analyst specializes in analyzing behavioral patterns, often within social sciences or healthcare, requiring knowledge of psychology and behavioral metrics. In contrast, a Data Analyst has a broader scope, working across various industries to interpret data for business insights. Both roles require strong analytical skills and proficiency with data tools, but their focus and application areas differ significantly.

Infographic showing various Behavior Data Analyst job openings in Pennsylvania as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 17% Part Time, and 2% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $82,839 per year, or $39.8 per hour.

Lead Data Analyst

Philadelphia, PA โ€ข On-site

The Philadelphia Inquirer
Internet and ITย โ€ขย 1 - 5K employees

Full-time

Re-posted 5 days ago


Job description

Lead Data Analyst
We are seeking an analytically rigorous and business-oriented Lead Data Analyst to help transform how our newsroom, product, marketing, and advertising teams use data to grow digital subscriptions and audience engagement. This role combines SQL, statistical analysis, audience segmentation, and AI-enabled analytics to uncover retention and conversion opportunities, develop actionable audience segments for testing and personalization, and enable stakeholders to explore trusted data through conversational and self-service analytics tools built on BigQuery, dbt, and modern AI workflows.
What You'll Do
  • Analyze user engagement and retention patterns using behavioral data in BigQuery, applying lightweight statistical models (e.g., logistic regression, survival analysis) to identify drivers of conversion, churn risk, and lifetime value
    Develop and operationalize audience segments using clustering and propensity modeling (e.g., k-means, logistic regression) within dbt/SQL workflows, enabling targeted activation and personalization across marketing and product channels
  • Help business users effectively explore data using AI tools - translate stakeholder questions into structured data models and AI-ready datasets, ensuring alignment with standardized metrics and business logic
    Build and maintain AI-enabled self-service analytics workflows (e.g., NLQ in Hex using BigQuery/dbt models) that allow stakeholders to answer business questions without using SQL
  • Develop and document curated datasets and semantic definitions that improve the accuracy and usability of AI-generated insights
  • Iterate on data models and documentation based on stakeholder usage patterns and feedback from AI-assisted analysis
  • Consult with Product Managers on digital product performance measurement
  • Partner with engineering to ensure AI tools are properly connected to governed data sources (e.g., dbt models in BigQuery), improving trust and adoption
  • Present new capabilities and analyses to senior leaders and less technical audiences inside The Inquirer, and serve as a trusted partner for stakeholder outreach
  • Contribute to an inclusive and positive work environment

Who We are Looking For
  • 5+ years of experience in product analytics, business intelligence, or a similar analytical role.
  • Proficiency in SQL for querying and analyzing large datasets.
  • Experience with Python or R for statistical analysis and data manipulation.
  • Strong background in A/B testing methodologies and experimentation.
  • Experience with event tracking and analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, Adobe Analytics).
  • Excellent communication and storytelling skills to consult with stakeholders and translate complex data into actionable insights.
  • Ability to work cross-functionally and influence product roadmaps through data.

About Us.
The Philadelphia Inquirer is the media brand of record in Philadelphia and the region, and the largest news media organization in the state of Pennsylvania. A daily habit for almost 200 years, The Inquirer delivers Pulitzer Prize-winning news, sports, food, and lifestyle journalism multi-platform: Inquirer.com, Inquirer newspaper, e-editions, apps, newsletters, social, video, podcasts, and live events, generating 15M monthly impressions. Locally owned and headquartered in Philadelphia, no media brand is more deeply connected to the city or better understands what drives it. Our influence also extends across key drive markets, including Pennsylvania, New Jersey, Delaware, and New York, as well as to Philadelphia expats who live across the country and root for the Eagles, Phillies, Sixers, Flyers, and the Union.
The Inquirer is an equal opportunity employer for all regardless of race, ethnicity, religion, national origin, gender identity, sexual orientation, age, disability, veteran status, and any other category protected by federal, state and/or local law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.