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Beer Den Master Jobs in Raleigh, NC (NOW HIRING)

Conduct tastings as needed in the Beer Den as well as for in-store demos or promotions 5. Assist with inventory and adhere to proper inventory practices as outlined by Manager of Financial Perpetual ...

Beer Den Master information

See Raleigh, NC salary details

$22

$36

$50

How much do beer den master jobs pay per hour?

As of Sep 10, 2026, the average hourly pay for beer den master in Raleigh, NC is $36.25, according to ZipRecruiter salary data. Most workers in this role earn between $23.37 and $49.09 per hour, depending on experience, location, and employer.

What is a Beer Den Master?

A Beer Den Master is a specialist responsible for managing and curating the selection of craft beers in a retail or grocery store's Beer Den section. They assist customers with beer recommendations, organize tastings and events, and ensure the Beer Den is well-stocked and maintained. Beer Den Masters are knowledgeable about different beer styles, brewing processes, and local breweries, allowing them to provide excellent customer service and foster a unique shopping experience. Their expertise helps educate customers and promote craft beer culture within the store.

What are some common challenges a Beer Den Master faces when managing customer experiences in a busy retail environment?

Beer Den Masters often encounter challenges such as balancing personalized customer service with high customer volume, ensuring all patrons receive knowledgeable recommendations, and maintaining compliance with age verification and alcohol safety laws. Additionally, they must keep the Beer Den area well-stocked, clean, and organized while educating guests about new and seasonal products. Strong multitasking and communication skills are essential, as Beer Den Masters frequently collaborate with store management and other departments to create engaging beer events and promotions.

What are the key skills and qualifications needed to thrive as a Beer Den Master, and why are they important?

To thrive as a Beer Den Master, you typically need knowledge of craft beers, food safety certification, and experience in beverage service or bartending. Familiarity with draft systems, inventory management tools, and point-of-sale (POS) systems is often required. Excellent customer service, strong communication skills, and the ability to educate customers about beer selections set top performers apart. These skills ensure a safe, enjoyable, and informative experience for guests while maintaining smooth operations and compliance with regulations.

What is the difference between Beer Den Master vs Beer Sommelier?

AspectBeer Den MasterBeer Sommelier
CertificationsOften certified through brewing or hospitality programsTypically certified through sommelier or beverage programs
Work EnvironmentBars, breweries, beer-focused venuesUpscale restaurants, wine and beer bars
Industry UsageCommon in beer-centric establishmentsFound in fine dining and beverage consulting

The Beer Den Master and Beer Sommelier roles both involve expertise in beverages, but the Beer Den Master focuses more on beer selection, brewing knowledge, and managing beer-focused venues. The Beer Sommelier emphasizes wine and beer pairing, customer education, and service in upscale settings. While certifications and work environments overlap, their primary focus areas differ, catering to distinct customer experiences within the beverage industry.

What cities near Raleigh, NC are hiring for Beer Den Master jobs?

Cities near Raleigh, NC with the most Beer Den Master job openings:

Infographic showing various Beer Den Master job openings in Raleigh, NC as of July 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $75,404 per year, or $36.3 per hour.

Full-time

Posted 13 days ago


Alex Lee rating

5.8

Company rating: 5.8 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

43rd of 49 rated food wholesalers


Job description

To grow community through building guest loyalty and maximizing profits by providing personal guest interactions that build genuine relationships with guests and result in a brand-aligned experience.


1. Order and maintain appropriate inventory of Beer Den supplies.

2. Order and maintain appropriate inventory of draught beer.

3. Build and maintain professional relationships with distributor/wholesaler partners as well as direct sales associates from breweries.

4. Regularly schedule events such as tap takeovers. Conduct tastings as needed in the Beer Den as well as for in-store demos or promotions

5. Assist with inventory and adhere to proper inventory practices as outlined by Manager of Financial Perpetual Inventory.

6. Train all Beer Den Hosts and other Hosts throughout the store (as appropriate) on operating procedures of the Beer Den.

7. Perform routine maintenance on Beer Den equipment as needed (line cleaning, faucet cleaning, minor repairs, etc.).

8. Drive packaged beer sales as well as growler sales. This includes managing displays and working with distributors/wholesalers to ensure proper inventories both on the shelf and in the back room. Ensure proper pricing and product selection.

9. Complete a weekly communication piece (currently, “What’s Tappening” due every Wednesday at 5PM) for Beer Den guests.

10. Attend various education and branding events scheduled by Category Manager of Beer and Wine.

11. Educate guests on product attributes and information and provide guidance for specific needs/preferences

12. Ensure marketing and brand materials and tools are properly displayed, maintained and utilized including, signage, prices, flyers, etc.

13. Maintain the sanitation and appearance of the Beer Den. Wash and prepare growlers according to established practices.

14. Follow all state laws governing the sampling, sale and purchasing of beer.

15. Fill growlers upon request by the guest according to established filling, sealing and labeling standards.

16. Announce specials and sale information on the PA system.

17. Perform all other duties as assigned by management.


1. Working understanding of beer.

2. Is familiar with ALE laws governing sell, and purchasing of wine products.

3. Sales minded with effective communication, guest service and selling skills.

4. Friendly, outgoing personality.

5. Self-motivated, trustworthy and able to adhere to all guidelines.

6. Ability to work well with others.

7. Ability to read and understand information and direction.

8. Ability to effectively communicate with Store Manager, DSD Receiver and vendors.

9. Ability to bend, kneel and stand for extended periods of time.

10. Ability to lift 30lbs. consistently and 60lbs. occasionally.

11. Must be at least 21 years old.

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