Copywriter
Manhattan, NY · On-site +1
$35 - $45/hr
Nice to Have: * Experience in B2B and B2C copywriting. * Familiarity with design tools like Adobe Creative Suite (Photoshop, InDesign). * Knowledge of web analytics and performance metrics.
Copywriter
Manhattan, NY · On-site +1
$35 - $45/hr
Nice to Have: * Experience in B2B and B2C copywriting. * Familiarity with design tools like Adobe Creative Suite (Photoshop, InDesign). * Knowledge of web analytics and performance metrics.
Copywriter
Manhattan, NY · Remote
$35 - $45/hr
Nice to Have: * Experience in B2B and B2C copywriting. * Familiarity with design tools like Adobe Creative Suite (Photoshop, InDesign). * Knowledge of web analytics and performance metrics.
Quick apply
Copywriter
Manhattan, NY · Remote
$35 - $45/hr
Nice to Have: * Experience in B2B and B2C copywriting. * Familiarity with design tools like Adobe Creative Suite (Photoshop, InDesign). * Knowledge of web analytics and performance metrics.
Senior Copywriter
Foster City, CA · On-site
$67.77 - $75.30/hr
Craft compelling and action-oriented B2C copy for diverse customer-facing channels, including ... Required Qualifications * 4-8 years of experience in B2C copywriting, product content design, or ...
Senior Copywriter
Foster City, CA · On-site
$67.77 - $75.30/hr
Craft compelling and action-oriented B2C copy for diverse customer-facing channels, including ... Required Qualifications * 4-8 years of experience in B2C copywriting, product content design, or ...
Copywriter
Houston, TX · On-site
$23.75 - $27.50/hr
We are looking for a creative Copywriter to join a real estate development organization in Houston ... Experience supporting B2C marketing efforts through clear, persuasive, and brand-aligned content.
Quick apply
Copywriter
Houston, TX · On-site
$23.75 - $27.50/hr
We are looking for a creative Copywriter to join a real estate development organization in Houston ... Experience supporting B2C marketing efforts through clear, persuasive, and brand-aligned content.
Copywriter
Pewaukee, WI · On-site
smartdept. is searching for a Copywriter for a leading sailboat hardware and safety & rescue ... Experience writing for both B2C and B2B audiences is a plus. Sailing knowledge or experience is a ...
Copywriter
Pewaukee, WI · On-site
smartdept. is searching for a Copywriter for a leading sailboat hardware and safety & rescue ... Experience writing for both B2C and B2B audiences is a plus. Sailing knowledge or experience is a ...
Copywriter
Colorado Springs, CO · Hybrid
$35 - $45/hr
This individual will be supporting External B2C communication 80% of the time, with the other 20 ... Skills Copywriting, Editing, Digital, Advertising, Writing skills Top Skills Details Copywriting ...
Copywriter
Colorado Springs, CO · Hybrid
$35 - $45/hr
This individual will be supporting External B2C communication 80% of the time, with the other 20 ... Skills Copywriting, Editing, Digital, Advertising, Writing skills Top Skills Details Copywriting ...
Copywriter
Colorado Springs, CO · Hybrid
$35 - $45/hr
This individual will be supporting External B2C communication 80% of the time, with the other 20 ... Skills Copywriting, Editing, Digital, Advertising, Writing skills Top Skills Details Copywriting ...
Copywriter
Colorado Springs, CO · Hybrid
$35 - $45/hr
This individual will be supporting External B2C communication 80% of the time, with the other 20 ... Skills Copywriting, Editing, Digital, Advertising, Writing skills Top Skills Details Copywriting ...
Email Copywriter
Portland, OR · On-site
$45K - $70K/yr
Write B2C email marketing copy for a variety of different client types including flows, campaigns ... Other copywriting duties as needed ( landing pages, ads, blogs, content, etc ) Qualifications
Email Copywriter
Portland, OR · On-site
$45K - $70K/yr
Write B2C email marketing copy for a variety of different client types including flows, campaigns ... Other copywriting duties as needed ( landing pages, ads, blogs, content, etc ) Qualifications
Copywriter
Minneapolis, MN · On-site
$60K - $84K/yr
Bachelors degree or equivalent work experience * 2+ years of copywriting experience for B2C and B2B clients * Significant digital copywriting experience * Cross-channel expertise, including websites ...
Quick apply
Copywriter
Minneapolis, MN · On-site
$60K - $84K/yr
Bachelors degree or equivalent work experience * 2+ years of copywriting experience for B2C and B2B clients * Significant digital copywriting experience * Cross-channel expertise, including websites ...
Copywriter
$60K - $84K/yr
Bachelors degree or equivalent work experience * 2+ years of copywriting experience for B2C and B2B clients * Significant digital copywriting experience * Cross-channel expertise, including websites ...
Copywriter
$60K - $84K/yr
Bachelors degree or equivalent work experience * 2+ years of copywriting experience for B2C and B2B clients * Significant digital copywriting experience * Cross-channel expertise, including websites ...
Email Copywriter
$45K - $70K/yr
Write B2C email marketing copy for a variety of different client types including flows, campaigns ... Other copywriting duties as needed ( landing pages, ads, blogs, content, etc ) Qualifications
Email Copywriter
$45K - $70K/yr
Write B2C email marketing copy for a variety of different client types including flows, campaigns ... Other copywriting duties as needed ( landing pages, ads, blogs, content, etc ) Qualifications
Copywriter
New York, NY · On-site
We're looking for a copywriter who thrives in collaborative environments, understands the power of a simple, strong idea, and can seamlessly flex between B2B and B2C styles. From campaigns and ...
Copywriter
New York, NY · On-site
We're looking for a copywriter who thrives in collaborative environments, understands the power of a simple, strong idea, and can seamlessly flex between B2B and B2C styles. From campaigns and ...
Copywriter
New York, NY · Hybrid
We're looking for a copywriter who thrives in collaborative environments, understands the power of a simple, strong idea, and can seamlessly flex between B2B and B2C styles. From campaigns and ...
Copywriter
New York, NY · Hybrid
We're looking for a copywriter who thrives in collaborative environments, understands the power of a simple, strong idea, and can seamlessly flex between B2B and B2C styles. From campaigns and ...
Copywriter
Minneapolis, MN · On-site
$60K - $84K/yr
Bachelors degree or equivalent work experience * 2+ years of copywriting experience for B2C and B2B clients * Significant digital copywriting experience * Cross-channel expertise, including websites ...
Copywriter
Minneapolis, MN · On-site
$60K - $84K/yr
Bachelors degree or equivalent work experience * 2+ years of copywriting experience for B2C and B2B clients * Significant digital copywriting experience * Cross-channel expertise, including websites ...
Copywriter
Irving, TX · On-site
We are seeking a versatile and sharp Copywriter to join our Marketing and Communications team ... B2C marketing and B2B communications. * Cross-Functional Collaboration: Work closely with design ...
Copywriter
Irving, TX · On-site
We are seeking a versatile and sharp Copywriter to join our Marketing and Communications team ... B2C marketing and B2B communications. * Cross-Functional Collaboration: Work closely with design ...
Senior Copywriter
Burr Ridge, IL · On-site
$90K - $105K/yr
MX is seeking an experienced Senior Copywriter to support a high-visibility B2B client. This is an ... B2C creatives are welcome too. * Ability to translate complex product offerings into engaging ...
Senior Copywriter
Burr Ridge, IL · On-site
$90K - $105K/yr
MX is seeking an experienced Senior Copywriter to support a high-visibility B2B client. This is an ... B2C creatives are welcome too. * Ability to translate complex product offerings into engaging ...
Senior Copywriter
$90K - $105K/yr
MX is seeking an experienced Senior Copywriter to support a high-visibility B2B client. This is an ... B2C creatives are welcome too. * Ability to translate complex product offerings into engaging ...
Senior Copywriter
$90K - $105K/yr
MX is seeking an experienced Senior Copywriter to support a high-visibility B2B client. This is an ... B2C creatives are welcome too. * Ability to translate complex product offerings into engaging ...
Senior Copywriter
Chicago, IL · On-site
$70K - $85K/yr
We're looking for a digital native copywriter/content strategist who loves more than the just ... We work with innovators in B2B and B2C technology, digital healthcare, financial services, energy ...
Senior Copywriter
Chicago, IL · On-site
$70K - $85K/yr
We're looking for a digital native copywriter/content strategist who loves more than the just ... We work with innovators in B2B and B2C technology, digital healthcare, financial services, energy ...
We're looking for a digital native copywriter/content strategist who loves more than the just ... We work with innovators in B2B and B2C technology, digital healthcare, financial services, energy ...
We're looking for a digital native copywriter/content strategist who loves more than the just ... We work with innovators in B2B and B2C technology, digital healthcare, financial services, energy ...
Freelance Senior Copywriter
$60 - $75/hr
As a Senior Copywriter at Level, you will craft compelling communications that drive engagement ... Samples should include UX, technical, B2B, and B2C writing for online video, social media, websites ...
Freelance Senior Copywriter
$60 - $75/hr
As a Senior Copywriter at Level, you will craft compelling communications that drive engagement ... Samples should include UX, technical, B2B, and B2C writing for online video, social media, websites ...
B2C Copywriter information
See salary details
$14.66 - $19.45
6% of jobs
$19.45 - $24.24
8% of jobs
$27.35 is the 25th percentile. Wages below this are outliers.
$24.24 - $29.02
16% of jobs
The median wage is $32.87 / hr.
$29.02 - $33.81
24% of jobs
$33.81 - $38.59
17% of jobs
$40.01 is the 75th percentile. Wages above this are outliers.
$38.59 - $43.38
12% of jobs
$43.38 - $48.16
6% of jobs
$48.16 - $52.95
2% of jobs
$52.95 - $57.74
3% of jobs
$57.74 - $62.52
4% of jobs
$62.52 - $67.31
1% of jobs
$14
$36
$67
How much do b2c copywriter jobs pay per hour?
As of Aug 27, 2026, the average hourly pay for b2c copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.
What is a B2C copywriter?
B2C Copywriters are professionals who specialize in creating persuasive and engaging written content aimed at individual consumers rather than businesses. Their work includes writing advertisements, product descriptions, email campaigns, social media posts, and website content designed to drive sales, increase brand awareness, and build customer relationships. They use consumer-focused language and storytelling techniques to connect emotionally with audiences and motivate them to take action, such as making a purchase or signing up for a newsletter.
What are the key skills and qualifications needed to thrive as a B2C copywriter, and why are they important?
To thrive as a B2C Copywriter, you need strong writing and editing skills, an understanding of consumer psychology, and experience creating compelling content tailored to specific audiences. Familiarity with content management systems (CMS), SEO tools like Google Analytics and SEMrush, and knowledge of digital marketing best practices are typically required. Creativity, adaptability, and strong communication skills help you stand out by crafting persuasive messages that drive engagement and sales. These skills are crucial for producing impactful content that resonates with consumers and effectively supports business goals.
How does a B2C copywriter typically collaborate with marketing and design teams to create effective campaigns?
As a B2C Copywriter, you will regularly work alongside marketing strategists and design professionals to develop consumer-facing content that aligns with campaign goals. Collaboration often involves brainstorming sessions, sharing feedback on drafts, and ensuring that messaging and visual elements work harmoniously to engage the target audience. Effective communication and flexibility are key, as projects may require quick adjustments based on team input or shifting priorities. This collaborative environment helps ensure that the final campaign resonates well with consumers and supports broader business objectives.
What is the difference between B2C Copywriter vs B2B Copywriter?
| Aspect | B2C Copywriter | B2B Copywriter |
|---|---|---|
| Target Audience | Consumers and individual buyers | Businesses and corporate clients |
| Work Environment | Advertising agencies, e-commerce, retail | Corporate marketing, tech firms, consulting |
| Content Focus | Emotional appeal, product benefits, brand storytelling | Informative, technical, solution-oriented |
| Required Skills | Creative writing, persuasive language, consumer psychology | Technical understanding, industry knowledge, professional tone |
While both B2C and B2B copywriters craft persuasive content, B2C copywriters focus on engaging individual consumers through emotional and brand-driven messaging. B2B copywriters, on the other hand, target business clients with more technical and solution-focused content. The choice depends on the industry and target audience, but both roles require strong writing skills and an understanding of their respective markets.
$35 - $45/hr
Contractor
This job post has expired today. Applications are no longer accepted.
Job description
Direct Agents is looking for a Sports Copywriter to support our Creative Services team on client projects. This role is ideal for a writer with a strong grasp of the sports landscape and a deep understanding of digital marketing with a passion for crafting compelling, engaging, and effective copy. You will be responsible for producing high-quality content across various digital platforms, ensuring that our clients' messaging aligns with their goals and brand voice.
This role pays $35-$40/hour, depending on experience. This role will be fully remote.
Key Responsibilities:
Qualifications:
Nice to Have:
Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. Questions? Email hrconcerns@directagents.com
This role pays $35-$40/hour, depending on experience. This role will be fully remote.
Key Responsibilities:
- Client Projects:
- Write clear, concise, and engaging copy for social media, email campaigns, product descriptions, and more.
- Collaborate with cross-functional teams to create content that aligns with client briefs and brand guidelines.
- Revise and adapt copy based on client feedback and performance data.
- Ensure consistency and accuracy across all written content for each client
- Collaborate effectively with creative teams and clients to ensure deadlines are met and expectations are exceeded.
- Participate in brainstorming sessions, providing creative input and new ideas for client campaigns
Qualifications:
- 2-3 years of experience in copywriting, preferably in a digital agency or similar environment.
- Proven experience creating compelling copy for digital platforms (websites, social media, email, blogs, etc.).
- Strong understanding of SEO, digital marketing, and content strategy.
- Excellent writing, editing, and proofreading skills.
- Ability to adapt writing style to different tones, voices, and industries.
- A collaborative mindset and the ability to work effectively in a team.
- Strong time management skills and the ability to juggle multiple projects simultaneously.
Nice to Have:
- Experience in B2B and B2C copywriting.
- Familiarity with design tools like Adobe Creative Suite (Photoshop, InDesign).
- Knowledge of web analytics and performance metrics.
- Experience writing for sports leagues, teams, athletes, or sports betting/media brands.
Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. Questions? Email hrconcerns@directagents.com
About Direct Agents
Sourced by ZipRecruiter
Industry
Marketing
Company size
51 - 200 Employees
Headquarters location
New York, NY, US
Year founded
2003