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B2B Marketing Operations Jobs (NOW HIRING)

Wispr Flow

B2B Marketing Lead

San Francisco, CA · On-site

$180K - $220K/yr

The person in this role will own the entire B2B marketing surface area. They will be the bridge ... AI-native operations. Uses AI tools daily in their own workflow, not as a novelty but as ...

Vyro

Head of B2B Marketing

San Francisco, CA · On-site

Head of B2B Marketing ImagineArt • San Francisco • Full-time • On-site About ImagineArt We're redefining how the world creates and designs. ImagineArt is one of the fastest-growing GenAI ...

AssetWatch, Inc.

B2B Marketing Manager

Miami, FL · Remote

$100K - $121K/yr

... operations leaders who aren't scrolling LinkedIn between meetings. Reaching them requires a dual ... Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing * Manage ...

Plutus21

Senior B2B Marketing Manager

Dallas, TX · On-site

$120 - $180/hr

You will own marketing end to end for Plutus 21 Partners: positioning, demand generation, content ... Hands‑on fluency with the modern B2B stack, including HubSpot or similar, GA4, SEO tooling, ad ...

Jobtailor

Manager, SMC Marketing - B2B

California, MO · On-site

$100 - $160/hr

Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth * Guide the team's strategy ...

O'Reilly Auto Parts

The Marketing Operations Coordinator is responsible for ensuring that B2B marketing programs and promotions are developed and launched accurately, on time and in collaboration with multiple ...

Snapchat

Manager, SMC Marketing (B2B)

Manhattan, NY · On-site

$173 - $259/hr

We're looking for a Manager, SMC Marketing to join Snap Inc.'s global Small and Medium Customers ... This is a people management role for a strategic marketer with deep B2B experience, strong cross ...

Intuit

Business Operations Associate

Mountain View, CA · On-site

$134K - $182K/yr

Partner closely with B2B Marketing, Marketing Operations, Sales Operations, and Sales teams to diagnose issues, validate findings, and recommend corrective actions. * Analyze trends over time to ...

New

WeBox

B2B E-commerce Marketing Specialist

San Jose, CA

$70K - $90K/yr

... to operational excellence, and a passion for growth. Our Mission and Vision WeBox strives to ... This role will be instrumental in shaping and executing marketing strategies to drive B2B sales.

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B2B Marketing Operations information

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How much do b2b marketing operations jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for b2b marketing operations in the United States is $29.48, according to ZipRecruiter salary data. Most workers in this role earn between $22.12 and $38.46 per hour, depending on experience, location, and employer.

What is B2B Marketing Operations?

B2B Marketing Operations refers to the processes, technology, data management, and strategies that support and optimize marketing efforts between businesses (business-to-business). Professionals in this field are responsible for streamlining workflows, managing marketing tools, analyzing campaign performance, and ensuring that marketing activities are efficient and aligned with business goals. Their work enables marketing teams to execute campaigns effectively, improve lead generation, and demonstrate ROI. Marketing Operations is essential for scaling marketing efforts and maintaining alignment between marketing and sales teams in a B2B environment.

How does a B2B Marketing Operations professional typically collaborate with sales and other marketing teams?

B2B Marketing Operations professionals play a crucial role in aligning marketing efforts with sales objectives by ensuring seamless lead management, data flow, and campaign execution. They often work closely with sales teams to optimize lead qualification processes, implement shared dashboards, and provide insights from marketing analytics. Collaboration with other marketing teams—such as content, digital, and events—is also common, particularly when coordinating multi-channel campaigns or rolling out new technologies. This cross-functional work fosters transparency, improves campaign effectiveness, and helps ensure that marketing strategies are closely tied to revenue goals.

What are the key skills and qualifications needed to thrive as a B2B Marketing Operations professional?

To thrive as a B2B Marketing Operations professional, you need expertise in marketing analytics, campaign management, and process optimization, often supported by a degree in marketing, business, or a related field. Proficiency with marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), and data analysis tools is typically required. Strong project management, attention to detail, and effective cross-functional communication are critical soft skills for excelling in this role. These skills ensure efficient execution, accurate measurement, and alignment of marketing strategies with business objectives.

What is the difference between B2B Marketing Operations vs B2B Marketing Specialist?

AspectB2B Marketing OperationsB2B Marketing Specialist
Primary FocusManaging marketing processes, technology, and dataExecuting marketing campaigns and content creation
Skills & CertificationsMarketing automation, data analysis, CRM toolsContent marketing, campaign management, SEO
Work EnvironmentCollaborates with sales, IT, and marketing teamsWorks on campaign execution and content development
Industry UsageCommon in organizations with complex marketing tech stacksCommon in marketing teams focusing on campaign delivery

While B2B Marketing Operations focuses on managing marketing technology, data, and processes, B2B Marketing Specialists concentrate on executing campaigns and creating content. Both roles are essential in B2B marketing teams but serve different functions within the marketing ecosystem.

Does B2B marketing operations pay well?

B2B marketing operations roles typically offer competitive salaries that vary based on experience, location, and company size. Professionals with skills in marketing automation tools, data analysis, and project management tend to earn higher compensation, especially at senior levels or with certifications like HubSpot or Marketo. Overall, it is considered a well-paying marketing specialization within the industry.
Infographic showing various B2B Marketing Operations job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $61,312 per year, or $29.5 per hour.

Director B2B Campaign Operations

Framingham, MA • On-site

Staples, Inc.
Retail • 10K+ employees

5.7

Company rating: 5.7 out of 10

Based on 637 frontline employees who took The Breakroom Quiz

457th of 738 rated retailers

Recommended by students

Respectful managers

Uninterrupted breaks

Learn more about Staples, Inc.external

Full-time

Re-posted 7 days ago

Job description


The B2B Campaign Operations Director is a strategic leadership role which supports Staples Business growth objectives by;
a) overseeing our marketing email operations functions that support Staples Business; and
b) maturing our utilization of a Customer Data Platform to develop and execute highly personalized, data-driven, and well-orchestrated multi-touch journeys.
c) supporting the end-to end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops.
This role will improve the efficiency and effectiveness of our targeted marketing and prospecting efforts by leveraging marketing technology(martech), both first and third party customer data, a deep understanding of customer segmentation and B2B Marketing best practices.
Key Responsibilities:
• Leverage the recent implementation of a CDP for both efficiency and effectiveness. Collaborate closely with Marketing peers, Sales Operations, and Senior Leaders, ensuring data-driven personalization, mature segmentation, flawless campaign execution, accurate and near-real-time reporting, and continuous process improvement.
• Evolve our B2B Marketing Operations from email campaign deployment to personalized campaigns and journeys for targeted audiences with coordination across not only email but also sales and site.
• Maintain data governance standards, database hygiene, and compliance requirements across marketing systems, and segmentation precision that enable personalized customer experiences. Actively research and recommend third party data partners to enhance our program.
• Translate marketing performance data into strategic insights, delivering executive level reporting and actionable recommendations that inform investment decisions and campaign optimization.
  • Support Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy. Own the optimization of our lead management workflows - routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively.

• Continuously refine lead scoring models, routing logic, and partner on multi-touch attribution frameworks that maximize pipeline quality and deliver measurable marketing ROI, embodying a continuous improvement mindset.
• Partner with Sales Operations, Marketing leadership, and cross-functional stakeholders to eliminate friction in lead handoff processes, enhance nurture programs, and align revenue operations end-to-end.
• Manage the marketing operations budgets and any relevant technology vendor relationships.
• Build and develop a high-performing marketing operations team, cultivating technical excellence, strategic thinking, and a culture of innovation that scales with business growth.
• Stay abreast of industry trends, emerging technologies, and best practices to ensure the marketing organization remains competitive.
• Infuse AI utilization into your daily routines and that of your team.
Qualifications:
• Bachelor's degree in Marketing, Business, Mathematics, Finance, Economics, Science or a related field; MBA or advanced degree preferred.
• 10+ years of experience in B2B marketing or GM role, with at least 3 years in a marketing operations leadership role. CRM or CDP experience preferred.
• Expertise in marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (e.g., Tableau, Power BI).
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Proven ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated experience driving process improvement and operational excellence in a B2B context.
• Knowledge of data privacy regulations and compliance best practices.
About Us
Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
Staples logo

About Staples

Sourced by ZipRecruiter

Staples is the country's largest operator of office supplies superstores, offering a vast selection of products at low prices, primarily to small business owners. The company has a strong online presence and operates over 994 stores in the U.S. and 40 warehouses/fulfillment centers. The company was founded by Leo Kahn and Thomas G. Stemberg, and opened its first store in Brighton, Massachusetts on May 1, 1986. By 1996, it had reached the Fortune 500, and later acquired the office supplies company Quill Corporation. Staples provides office and school supplies, office furnishings, electronics, software, snack and beauty products, as well as offering printing and technological services. The company has a strong commitment to innovation and customer service.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Framingham, MA, US

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Benefits

Hours and flexibility

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