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B2B Marketing Operations Jobs (NOW HIRING)

Circa - IPG DXTRA

Associate, B2B Marketing

Baltimore, MD · Hybrid

$50K - $55K/yr

In this role, you will be essential to the success of our integrated campaigns, supporting the team in executing marketing strategies for major B2B clients. You'll get hands-on experience with ...

Epidemic Sound

VP B2B Marketing

New York, NY · On-site +1

We're now looking for a VP B2B Marketing, who will play a crucial role in leading our B2B Marketing efforts and shaping our integrated B2B marketing strategy. Your role will be to lead and accelerate ...

ShopMy

Senior Manager, B2B Marketing

About the Role We're looking for a sharp, strategic Senior Manager of B2B Marketing to own and scale ShopMy's B2B marketing function. This is not a pure demand generation role - it's a true B2B ...

O'Reilly Auto Parts

The Marketing Operations Coordinator is responsible for ensuring that B2B marketing programs and promotions are developed and launched accurately, on time and in collaboration with multiple ...

O'Reilly Auto Parts

The Marketing Operations Coordinator is responsible for ensuring that B2B marketing programs and promotions are developed and launched accurately, on time and in collaboration with multiple ...

Craft Talent Group

Sr. Director, B2B Marketing

OR · Remote

We're seeking a strong and versatile business marketing expert to lead our marketing strategy for the healthcare industry, including provider brand, product marketing and demand generation for the ...

GBG

Marketing Operations Manager (4018)

Atlanta, GA

Marketing Operations Marketing Operations at GBG is a strategic, revenueimpacting function that ... Stay current on B2B marketing automation best practices, including AIassisted capabilities and ...

Openprise, Inc.

Marketing Operations Manager

San Mateo, CA · Hybrid

$120K - $130K/yr

This is a unique opportunity for a marketing operations professional to build out and refine a ... Demonstrated knowledge of the B2B marketing landscape and RevOps best practices Base Salary - $120 ...

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B2B Marketing Operations information

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How much do b2b marketing operations jobs pay per hour?

As of Jun 23, 2026, the average hourly pay for b2b marketing operations in the United States is $29.48, according to ZipRecruiter salary data. Most workers in this role earn between $22.12 and $38.46 per hour, depending on experience, location, and employer.

How does a B2B Marketing Operations professional typically collaborate with sales and other marketing teams?

B2B Marketing Operations professionals play a crucial role in aligning marketing efforts with sales objectives by ensuring seamless lead management, data flow, and campaign execution. They often work closely with sales teams to optimize lead qualification processes, implement shared dashboards, and provide insights from marketing analytics. Collaboration with other marketing teams—such as content, digital, and events—is also common, particularly when coordinating multi-channel campaigns or rolling out new technologies. This cross-functional work fosters transparency, improves campaign effectiveness, and helps ensure that marketing strategies are closely tied to revenue goals.

What is B2B Marketing Operations?

B2B Marketing Operations refers to the processes, technology, data management, and strategies that support and optimize marketing efforts between businesses (business-to-business). Professionals in this field are responsible for streamlining workflows, managing marketing tools, analyzing campaign performance, and ensuring that marketing activities are efficient and aligned with business goals. Their work enables marketing teams to execute campaigns effectively, improve lead generation, and demonstrate ROI. Marketing Operations is essential for scaling marketing efforts and maintaining alignment between marketing and sales teams in a B2B environment.

What are the key skills and qualifications needed to thrive as a B2B Marketing Operations professional, and why are they important?

To thrive as a B2B Marketing Operations professional, you need expertise in marketing analytics, campaign management, and process optimization, often supported by a degree in marketing, business, or a related field. Proficiency with marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), and data analysis tools is typically required. Strong project management, attention to detail, and effective cross-functional communication are critical soft skills for excelling in this role. These skills ensure efficient execution, accurate measurement, and alignment of marketing strategies with business objectives.

What is the difference between B2B Marketing Operations vs B2B Marketing Specialist?

AspectB2B Marketing OperationsB2B Marketing Specialist
Primary FocusManaging marketing processes, technology, and dataExecuting marketing campaigns and content creation
Skills & CertificationsMarketing automation, data analysis, CRM toolsContent marketing, campaign management, SEO
Work EnvironmentCollaborates with sales, IT, and marketing teamsWorks on campaign execution and content development
Industry UsageCommon in organizations with complex marketing tech stacksCommon in marketing teams focusing on campaign delivery

While B2B Marketing Operations focuses on managing marketing technology, data, and processes, B2B Marketing Specialists concentrate on executing campaigns and creating content. Both roles are essential in B2B marketing teams but serve different functions within the marketing ecosystem.

Infographic showing various B2B Marketing Operations job openings in the United States as of June 2026, with employment types broken down into 96% Full Time, 3% Part Time, and 1% Temporary. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $61,312 per year, or $29.5 per hour.
Director, B2B Performance Marketing

Director, B2B Performance Marketing

TEGNA Inc.

New York, NY • On-site

Other

Posted 4 days ago

TEGNA rating

6.5

Company rating: 6.5 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

50th of 65 rated media

Job description

TEGNA is seeking a proven marketing leader who can architect and optimize a scalable B2B marketing engine to deliver marketing qualified leads for a national media organization. This role will include overseeing the buildout of our enterprise-level lead generation and CRM infrastructure, ensuring that marketing, sales, and product teams are fully aligned around shared data, automation, and performance.

The ideal candidate has deep experience leading marketing operations and demand generation at scale - ideally within media, ad tech, or a data-driven digital business. You know how to design and optimize a lead funnel from top-of-funnel identification through nurturing and MQL handoff, and you thrive at the intersection of marketing, technology, and business outcomes.

Key Responsibilities:

  • Lead Generation Infrastructure: Build and scale a multi-channel lead generation pipeline, integrating digital campaigns, CRM, and analytics tools to drive qualified pipeline growth.
  • CRM Implementation: Lead the configuration, and rollout of an enterprise-level CRM, including data integration, workflows, reporting, and governance.
  • Funnel Optimization: Design and continuously improve the end-to-end lead funnel - from prospect identification and segmentation to nurture programs and MQL conversion.
  • Cross-Functional Partnership: Collaborate closely with engineering, product, sales and data teams to ensure seamless system integrations and accurate attribution tracking.
  • Measurement and Reporting: Define and operationalize marketing performance metrics, ensuring visibility into campaign ROI, lead quality, and conversion rates.
  • Team Leadership: Manage and mentor a small team across marketing operations, automation, and analytics, fostering a culture of innovation, accountability, and excellence.

Qualifications:

  • 15+ years of progressive experience in B2B marketing, with progressive success in efficient demand generation.
  • Proven success standing up or optimizing enterprise-grade CRM and marketing automation systems (Salesforce, HubSpot, Marketo, or equivalent).
  • Experience driving a profitable and scaled B2B lead engine through both organic, paid and earned media.
  • Strong technical fluency - able to translate between marketing, product, and engineering stakeholders.
  • Deep understanding of lead lifecycle management, scoring, attribution, and nurture workflows.
  • Prior experience in media, ad tech, or data-driven marketing environments strongly preferred.
  • Exceptional analytical, organizational, and leadership skills, with the ability to drive cross-functional alignment and measurable growth. #LI-MS1

What TEGNA employees say

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Benefits

Hours and flexibility

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