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Automotive Content Writer Jobs in Florida (NOW HIRING)

Velocity Restorations

$55K - $60K/yr

Write and maintain comprehensive SOS and assembly manuals for automotive restoration projects ... Translate complex technical processes into clear, concise, and visually engaging content. * Ensure ...

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Automotive Content Writer information

What is an automotive content writer?

An Automotive Content Writer creates engaging, informative, and SEO-friendly content about vehicles, industry trends, car maintenance, and automotive technology. They may write blog posts, articles, product descriptions, and marketing copy for websites, magazines, or businesses in the automotive sector. Their role involves research, technical understanding, and the ability to translate complex automotive topics into easy-to-read content for a broad audience.

What are the typical daily responsibilities of an automotive content writer?

Automotive Content Writers usually spend their days researching current trends, new vehicle models, and developments in the automotive world to create engaging articles, blog posts, product descriptions, and reviews. They collaborate closely with editors, marketing teams, and sometimes subject matter experts to ensure content aligns with brand messaging and audience needs. Writers must also optimize their content for SEO, format it for various online platforms, and meet regular deadlines. Some roles may include managing newsletters or updating website content, offering a dynamic and varied workday. This position often provides freedom for creativity, while also requiring adherence to editorial guidelines and workflows.

What are the key skills and qualifications needed to thrive as an automotive content writer?

To thrive as an Automotive Content Writer, you need strong writing and editing skills, in-depth knowledge of the automotive industry, and often a bachelor’s degree in English, Journalism, Communications, or a related field. Experience with content management systems (CMS), SEO tools, and analytics platforms is highly valuable, as is familiarity with automotive software or databases. Strong research skills, attention to detail, creativity, and the ability to communicate complex information simply are essential soft skills. These abilities ensure that content is accurate, engaging, and optimized for reaching and informing automotive audiences.

What are the most commonly searched types of Automotive Content Writer jobs in Florida?

The most popular types of Automotive Content Writer jobs in Florida are:

What are popular job titles related to Automotive Content Writer jobs in Florida?

For Automotive Content Writer jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Automotive Content Writer jobs in Florida look for?

The top searched job categories for Automotive Content Writer jobs in Florida are:

Automotive Content Writer jobs near you
Infographic showing various Automotive Content Writer job openings in Florida as of August 2026, with employment types broken down into 1% Internship, 74% Full Time, 22% Part Time, 1% Temporary, and 2% Contract. Highlights an 71% Physical, 4% Hybrid, and 25% Remote job distribution.

Automotive Social Media Coordinator (dealership experience required)

Pompano Beach, FL • On-site

Lou Bachrodt Automotive Group
501 - 1,000 employees
Learn more about Lou Bachrodt Automotive Groupexternal

Full-time

Posted 7 days ago

Job description

Join a team where your success matters! At Lou Bachrodt, a trusted family-owned business, our greatest competitive edge is simple: HIRING GREAT PEOPLE. Are you ready to thrive in a fast-paced environment that truly rewards your effort? Do you want to be part of a high-energy team that's breaking records-and having a blast while doing it? We believe that the strength of our company is built on developing the character, confidence, and success of each individual. Join our family at Lou Bachrodt Chevrolet in South Florida, where we offer a supportive team environment, top-tier benefits, and continuous training and growth opportunities. We offer a supportive environment where everyone is empowered to thrive, collaborate, and make a real difference. It's this dedication that sets us apart and shines through in everything we do.
Position Summary
The Social Media Coordinator is responsible for building and maintaining the dealership's online presence across social media platforms. This position creates engaging automotive content, promotes vehicle inventory and dealership specials, responds to customers online, generates sales leads, and helps strengthen the dealership's brand and community presence.
Key Responsibilities
  • Manage the dealership's Facebook, Instagram, TikTok, YouTube, and other social media accounts.
  • Create engaging photos, videos, Reels, Stories, and promotional posts featuring new and pre-owned vehicles.
  • Highlight vehicle features, pricing, incentives, financing offers, trade-in opportunities, and dealership promotions.
  • Respond promptly and professionally to comments, messages, reviews, and customer inquiries.
  • Generate and nurture sales leads through social media.
  • Coordinate with sales staff to promote inventory and special offers.
  • Film vehicle walkarounds, customer deliveries, employee spotlights, testimonials, and dealership events.
  • Develop creative campaigns designed to increase engagement, showroom traffic, website visits, and vehicle sales.
  • Monitor social media trends and identify opportunities to create relevant automotive content.
  • Maintain a consistent dealership brand voice and professional image across all platforms.
  • Monitor social media performance and provide regular reports on engagement, leads, reach, and conversions.
  • Assist with paid social media advertising campaigns when needed.
  • Protect customer privacy and follow dealership policies regarding photography, video, advertising, and communications.

Requirements
Qualifications
  • Previous experience in social media, digital marketing, sales, automotive, or a related field preferred.
  • Strong knowledge of Facebook, Instagram, TikTok, YouTube, and other major social platforms.
  • Excellent written and verbal communication skills.
  • Comfortable appearing on camera or interacting with customers and dealership staff.
  • Strong photography and video-content skills.
  • Ability to use social media scheduling, editing, and analytics tools.
  • Creative, energetic, organized, and comfortable working in a fast-paced environment.
  • Strong customer-service and interpersonal skills.
  • Ability to work independently while collaborating with the sales and management teams.
  • Automotive industry experience is a plus but not required.

Performance Expectations
Success in this position will be measured by:
  • Growth in social media engagement and audience.
  • Quality and consistency of content.
  • Number and quality of leads generated through social media.
  • Website traffic and inquiries generated from social platforms.
  • Increased awareness of dealership inventory and promotions.
  • Customer engagement and online reputation.
  • Contribution to dealership sales and marketing goals.

Ideal Candidate
The ideal candidate is creative, outgoing, tech-savvy, and passionate about cars and social media. They understand how to turn everyday dealership activity and inventory into engaging content that gets attention, starts conversations, and ultimately drives customers into the dealership.
All applicants must be able to demonstrate the ability to pass pre-employment testing including background checks and drug tests.
Lou Bachrodt Automotive Group is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We embrace diversity and equal opportunity, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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