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Associate Integrated Media Planner Jobs in California

Deutsch Inc.

Media Planner

Los Angeles, CA · On-site

Develop integrated media plans, budget trackers, and support campaign documentation * Coordinate campaign launches across internal teams and media partners * Manage campaign setup and execution ...

Omnicom

Media Planner

Los Angeles, CA · Hybrid

Develop integrated media plans, budget trackers, and support campaign documentation * Coordinate campaign launches across internal teams and media partners * Manage campaign setup and execution ...

Intertrend

Media Planner

Long Beach, CA · On-site

REPORTING TO This role reports to the Associate Media Director and works closely with Media ... integrations and custom programs. * Build relationships with media partners and bring relevant ...

Intertrend

Media Planner

Long Beach, CA

REPORTING TO: This role reports to the Associate Media Director and works closely with Media ... integrations and custom programs. Build relationships with media partners and bring relevant ...

Google

Integrated Media Manager, Media Lab

San Francisco, CA · On-site

$144K - $150K/yr

Integrated media pods lead global, regional and local tier one product areas and markets, driving ... Manage investment planning, including budget reconciliation, resource allocation, and the ...

SINE Digital

Media Planner

Los Angeles, CA · On-site +1

Work closely with Client Team, Data & Insights, SEO, and Media Specialists to deliver integrated, insight-led campaign recommendations. * Contribute to strategic planning, seasonal forecasting, and ...

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Associate Integrated Media Planner information

What does an associate integrated media planner do?

An Associate Integrated Media Planner is responsible for assisting in the development and execution of media strategies that combine multiple channels, such as digital, print, broadcast, and social media, to achieve a client's marketing goals. They analyze target audiences, research media options, and work with other team members to recommend the most effective media mix. Their role often includes tracking campaign performance, optimizing media plans, and preparing reports to ensure campaigns deliver the desired results. This entry-level position is ideal for those looking to build a career in media planning and advertising.

What are the key skills and qualifications needed to thrive as an associate integrated media planner?

To thrive as an Associate Integrated Media Planner, you need a solid understanding of media planning principles, market research, and analytics, often backed by a degree in marketing, communications, or a related field. Familiarity with media planning tools like Nielsen, Comscore, and platforms such as Google Ads and social media advertising dashboards is typically required. Strong organizational skills, attention to detail, and effective communication help you collaborate with teams and manage multiple campaigns efficiently. These abilities ensure campaigns are targeted, measurable, and aligned with client goals in a dynamic advertising landscape.

What are some common challenges an associate integrated media planner faces when coordinating cross-channel campaigns?

Associate Integrated Media Planners often encounter challenges in ensuring seamless coordination across various media channels, such as digital, print, and broadcast. Balancing budget allocations, meeting tight deadlines, and aligning messaging across platforms requires strong organizational and communication skills. Additionally, collaborating with creative teams, vendors, and clients to adapt strategies based on campaign performance can be demanding but is vital for campaign success. Staying current with media trends and analytics tools also helps navigate these complexities and enhances campaign effectiveness.

What is the difference between Associate Integrated Media Planner vs Media Buyer?

AspectAssociate Integrated Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans campaigns, coordinates media channelsExecutes media placements, negotiates ad space, manages buying process
Skills & CredentialsKnowledge of media planning, analytics, communication skillsNegotiation skills, understanding of media rates, vendor relationships
Work EnvironmentCollaborative, planning-focused, agency or client-sideFast-paced, transactional, agency or media company

The Associate Integrated Media Planner focuses on strategizing and planning media campaigns, while the Media Buyer handles the execution and purchasing of ad space. Both roles require media knowledge and often work together within advertising teams, but their core responsibilities differ in planning versus buying.

What cities in California are hiring for Associate Integrated Media Planner jobs?

Cities in California with the most Associate Integrated Media Planner job openings:

Multicultural Integrated Media Planner

Los Angeles, CA • On-site

Davis Elen Inc.
See more jobs at Davis Elen Inc.external

$60K - $65K/yr

Other

Posted 10 days ago

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Multicultural Integrated Media Planner

Regular Full-Time Los Angeles, CA, US

5 days ago Requisition ID: 1107

Salary Range: $60,000.00 To $65,000.00 Annually

Manages the day-to-day process of all media planning efforts for multicultural segments. Also, supports the development, execution, and optimization of integrated media plans across channels, using audience, market, and media insights to inform strategic recommendations.

Key Responsibilities
  • Support the development of media objectives, strategies, tactics, channel selection, and prioritization.
  • Research and synthesize consumer, market, category, and media data to inform media planning recommendations.
  • Assist in the development of target audience profiles, local market insights, and trend analyses.
  • Help establish communication goals by media channel and across the full integrated media plan.
  • Evaluate media opportunities to determine strategic fit, plan application, and implementation needs.
  • Create and maintain planning documents, including flowcharts, budgets, program POVs, market landscapes, and related materials.
  • Collaborate with internal teams to ensure planning deliverables are accurate, timely, and aligned with client expectations.
Required Qualifications
  • 4-year college degree in Marketing, Communications, Advertising, or a related field.
  • 2-3 years of media planning experience.
  • Strong understanding of media fundamentals and integrated planning principles.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Strong analytical, communication, organizational, and collaboration skills.
  • Ability to prioritize, meet deadlines, and adapt in a fast-paced agency environment.
Preferred Qualifications
  • Experience with Media Ocean/Prisma and MediaTools.
  • Exposure to multicultural media planning.

This role is based in the Los Angeles office. The position may require collaboration across teams in different markets, with expectations for timely communication, accurate documentation, and proactive ownership of assigned planning tasks.

This job description is intended to describe the general nature and scope of work for this position. It is not intended to be an exhaustive list of all responsibilities, duties, skills, or qualifications required.

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