We are seeking a Senior Shopify E-commerce Marketing Growth Specialist with over 7 years of experience in e-commerce marketing to lead and execute innovative growth strategies. This solo contributor role requires a results-driven expert proficient in Shopify, Klaviyo, and major advertising platforms, reporting directly to the CEO and E-commerce Manager. The ideal candidate has a proven track record of scaling Shopify businesses from mid-six to seven figures, leveraging data-driven marketing, budget management, and AI tools to maximize profitability and sustainable growth.
Responsibilities
- Develop and execute comprehensive growth strategies for the Shopify store.
- Plan, manage, and optimize advertising campaigns on Facebook, Instagram, Google Ads, TikTok Ads, and Pinterest Ads.
- Create and oversee engaging social media content, including graphics, videos, and promotions.
- Build and manage email marketing campaigns and automated customer journeys using Klaviyo.
- Utilize AI tools to enhance marketing, content creation, automation, and business workflows.
- Monitor and improve key performance metrics such as ROAS, CAC, AOV, conversion rate, customer lifetime value, and profitability.
- Analyze marketing performance data and recommend actionable improvements.
- Manage marketing budgets to ensure strong returns on investment.
- Stay current with e-commerce trends, platform updates, and emerging marketing technologies.
Required Qualifications
- 7+ years of hands-on experience in e-commerce marketing.
- Bachelor’s degree in Marketing, Business, or a related field.
- Extensive experience managing and growing Shopify stores.
- Proven success scaling an e-commerce business from approximately $500K to over $1M in annual revenue.
- Expertise in Facebook and Instagram advertising.
- Advanced skills with Klaviyo for email marketing, segmentation, and automation.
- Strong skills in social media content creation and management.
- Proficiency in data analysis and marketing budget management.
- Experience using AI marketing tools for content creation and workflow optimization.
- Knowledge of conversion rate optimization techniques.
Preferred Qualifications
- Experience with Google Ads, TikTok Ads, and Pinterest Ads.
- Expertise in Shopify apps, integrations, and A/B testing.
- Skills in landing page optimization.
- Experience leading marketing teams or collaborating with agencies.