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The Opportunity
Adobe Express is on a mission to make content creation simple and delightful for everyone-from first-time makers to teams at scale. We're looking for a Principal PM to lead Discovery & Activation across the end-to-end journey: how new and returning customers find the right starting point, reach an "aha," and build durable habits that drive long-term retention.
You'll define the strategy and roadmap for one of the key workstream on user activation and partner closely with Design, Engineering, Data Science, and Go-to-Market to ship needle-moving experiences.
What you'll own
Roadmap Creation
Create a quarterly roadmap for one of the key workstreams under activation and align design, engineering, research, and other team members.
Measurement & experimentation
Establish clear leading and lagging indicators.
Setup A/B tests with well thought of hypotheses and drive these to fruition.
Build a principled experimentation framework for Enterprise and Consumer, balancing velocity with change-management needs.
Cross-functional leadership

• Partner with Content Ops for taxonomy and metadata quality that boost discovery relevance.
• Align with SEO, Growth Marketing, Partnerships, and PMM on acquisition → activation → retention funnels, including assistant/LLM entry points.

What you'll bring

• 10+ years in Product Management with 3+ years driving Discovery/Activation, Growth, or Core UX for a scaled product.
• Proven wins modernizing Home/Search, template/catalog discovery, or onboarding/activation flows in a PLG or prosumer/creative context.
• Mastery of funnel analytics and causal inference basics; you can define leading indicators that actually predict lagging metrics.
• Strong product sense for progressive disclosure, guided creation, and task-led journeys-paired with crisp prioritization and trade-off calls.
• Track record partnering with Design/Research, Content/SEO, and Data Science; comfortable with taxonomy, metadata, and retrieval quality.
• Enterprise empathy: you can balance rapid iteration with stability, change-management, and training needs for large customers.
• Excellent written and verbal communication; you set vision, write clear PRDs, and align executives and cross-functional partners.

Nice to have

• Experience with creative tools, assistants/LLMs, or recommendation systems.
• Background in template ecosystems, marketplaces, or content ops.
• Exposure to enterprise change-management and rollout strategies.

How you'll work

• Customer-back: start with real tasks (flyer, video, social post), not features.
• System-first: build reusable primitives (recipes, prompts, deep links, metadata) that improve many surfaces at once.
• Measure to learn: clear hypotheses, holdouts, and readouts; durable dashboards for ongoing decisions.
• Bias to impact: ship increments weekly, land big rocks quarterly.

About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let's Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 -- $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $194,800 - $282,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.