Assistant Furry Jobs in Santa Rosa, CA (NOW HIRING)

Join the Leader in Pet Hospitality

At Wag Hotels, we don’t just offer pet care — we create unforgettable experiences for furry family members. As a fast-growing leader in pet hospitality, we blend operational excellence with a deep passion for dogs and cats. If you’re looking to make an impact in a place that moves fast, values structure, and truly loves its four-legged guests, you’ve found your next home.

Role Summary

Wag Hotels serves a growing group of pets and their parents through hotels located in local communities. Our hotels are state-of-the-industry and have extensive features built for safety, comfort and care, including private rooms in many sizes (including Ultra Suites), spacious indoor and outdoor play areas (many with pools), built-in cleaning systems, retail stores and grooming salons. While our hotels are spectacular, it’s our people that make us Wag Hotels. We attract and retain people from many backgrounds who love caring for pets and people, and who have developed the skills and experience to provide the best care possible to our furry friends.

Wag leads the industry in care, with the facilities and protocols in place to deliver the highest level of safe, healthy and beneficial care in boarding, daycare, grooming and everything that we do for our guests. Since the success of our company relies on the quality of each service we provide, you will be comfortable with detail and be able to assess the quality of the services we provide so that you can identify areas needing improvement.

Wag Hotels’ overriding goal is to provide an outstanding guest and client experience every visit. This leads to long-term relationships, which are beneficial to our guests, clients and associates. Returning guests enable us to grow our business. The Regional Manager is our leader in ensuring that each hotel achieves this.

Starting with excellent leadership and teams, in this role, you will work with hotels and corporate teams to develop business plans for each hotel that accomplish the company’s goals. You and your hotel teams will operationalize these plans, with a strong focus on recruiting, developing and retaining amazing associates, and implementing processes which help them meet our goals. You will monitor and report our progress, resolve issues, eliminate roadblocks, and obtain resources necessary for each hotel to be successful. The right candidate for this role will realize that they are not responsible for micro-managing our hotels, but rather, to develop high-performing, continuously improving leadership teams and to enable and assist these teams in creating great, sustainable results.

This role will require you to wear many hats, including:

1. Leader – Sets goals and objectives that advance our people, guests and company
2. Mentor, teacher and coach – Recruits, retains and develops strong leaders and teams with our industry’s best skills and experience, and helps them to build long-term careers with the company
3. Strategist – Knowledge of our capabilities, our competitors and our market allows you to facilitate plans that build the business.
4. Analyst – Critical thinker. Understands the numbers, trends, client needs and issues, and develops practical, achievable ways to accomplish our goals
5. Problem-solver: Proactive, innovative and flexible, creates solutions that last
6. Communicator and advocate – For our guests, clients and team.

This is a high-visibility operating role with P&L responsibility for a capable, self-starting executive with experience in building high-performing teams, creating durable positive change and ensuring sustained high performance.

What You Will Own

Accountability for Regional Success:

1. Take ownership and is accountable for the overall success of the region.
2. Monitor key performance indicators and take corrective actions as necessary.
3. Foster a culture of accountability and continuous improvement.

Problem recognition and resolution:

1. Proactively identify challenges and issues within the region.
2. Address problems with a careful, thoughtful, and considerate approach.
3. Implement effective solutions to mitigate and resolve issues.

Goal Execution:

1. Drive the implementation of the company’s goals and initiatives within their assigned region.
2. Collaborate with cross-functional hotel support teams to ensure alignment and successful execution of objectives.
3. Monitor progress and adjust strategies as needed to meet or exceed targets.

Strategic Questioning & Process Improvements:

1. Evaluate existing strategies and processes within the region.
2. Understand and provide improvement recommendations surrounding Wag Hotels protocols
3. Make recommendations for improvements and implement changes to optimize our processes.

Performance Measurement:

1. Understand metrics to measure the success of their region’s goals and initiatives
2. Regularly report on insights and actions to senior management.
3. Use data-driven approaches to assess performance and make informed decisions.

Leadership & Development:

1. Help coach, guide and share expectations with General Managers and leadership teams
2. Evaluate the General Managers success, share on-going feedback, and deliver by guiding
3. Ensure the General Manager holds their team of leaders accountable to their role and responsibilities.
4. Work collaboratively with peers and Hotel Support Staff.

Qualifications:

• Bachelor's degree in business administration, management, or a similar field
• 8+ years of management and leadership experience.
• Excellent communication skills, both verbal and written.
• Proficiency in Microsoft Office, with CRM systems, and project management tools.
• Excellent leadership and decision-making skills.
• Ability to multitask and work efficiently under pressure.
• Curious, critical thinker with strong analytical and problem-solving skills.

Physical Requirements:

• Ability to travel to hotels within region regularly
• Ability to be around dogs and cats for an extended period of time.

Competencies

• Client empathy — understands what pet parents care about and writes and builds for them.
• People leadership — sets clear direction and holds a direct report accountable to outcomes.
• Exceptional organizational discipline and ability to manage competing priorities without losing detail.
• Strong written and verbal communication across internal teams and external partners.
• Comfortable operating with ambiguity and building structure where none exists.
• Collaborative and low-ego — earns trust through reliability, not authority.
• Calm under pressure; thrives in a fast-moving, high-accountability environment.

About Wag Hotels

Wag Hotels began in 2005 when our founders couldn’t find a place they felt good about leaving their own pets. What started as a personal search has grown into a trusted destination for dogs and cats across California, Colorado, Illinois, and Texas.

We’re dedicated to providing a safe, fun, enriching environment for pets and exceptional service for their parents. Our hotels offer climate-controlled rooms, webcams, all-day play, enrichment activities, grooming services, and 24/7 care from trained caregivers. Whether it’s a vacation stay, daycare visit, spa appointment, or enrichment session, we make every day better for pets.