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Customer Lifecycle Strategy Lead, Central Marketing - Apple TV

New City, New York, United States Marketing

The people here at Apple don't just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Bring passion and dedication to your job, and there’s no telling what you could accomplish!We are seeking an experienced, entrepreneurial lifecycle marketer with a passion for media, entertainment and sports. The Customer Lifecycle Strategy Lead for Apple TV will be a leader in a team of growth marketers, and will work with a wide variety of functional teams across Apple including product, engineering, business, marketing, operations, design, and data analytics to acquire, engage and retain customers for Apple TV.

Description

The Customer Lifecycle Strategy Lead will oversee a team and develop and optimize acquisition, engagement and retention strategies for Apple TV across owned channels like in-app messaging, push notifications and email. They will optimize programs through A/B testing and develop strategic recommendations based on data‑driven insights to connect with customers.

Responsibilities

• Define, develop and optimize acquisition, engagement and retention strategies for Apple TV.
• Synthesize business strategy and data insights to map customer journeys, value propositions, and educational messaging across Apple TV customer cohorts.
• Lead, manage and develop a high‑performing team of customer lifecycle marketers.
• Continuously optimize user journeys and programs through A/B testing and develop strategic recommendations based on data‑driven insights.
• Collaborate with a broad range of functional teams including Product, Business, Design, Marketing, Engineering, and Data Science to improve acquisition performance and subscriber onboarding experiences.
• Build cross‑functional relationships and own plans to deliver incremental performance against defined KPIs.
• Drive segmentation and personalization strategy to ensure messaging is timely and relevant.

Minimum Qualifications

• 10+ years of experience in customer lifecycle programs or related subscription marketing disciplines.
• 4+ years of leadership experience managing high‑performing teams.
• Strong project management capability with meticulous attention to detail
• Deep understanding of A/B testing and data‑driven optimization marketing.
• Expertise in using segmentation and personalization to deliver timely and relevant marketing to customers.
• Analytical problem‑solving skills with a proven track record of success in developing and optimizing marketing programs that drive customer acquisition and engagement.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to senior executives and individual contributors.
• Exceptional relationship‑building and interpersonal skills, including communication skills to form consensus of opinion.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large‑scale and time‑critical projects.

Preferred Qualifications

• Experience within streaming video, media, entertainment, or sports subscription businesses.
• Familiarity with live sports content strategy or sports‑driven subscription acquisition and engagement programs.
• Proven understanding of integrating Product, Design, Business, Marketing, Engineering and other cross‑functional stakeholders to clarify program goals, strategy and execution.
• Sensibility to cut through ambiguity and find the path forward despite uncertainty or challenges.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $212,600 and $319,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple’s workplace
Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.