What You Need to Succeed: * 3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands. * Hands-on mastery of generative AI tools ...
What You Need to Succeed: * 3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands. * Hands-on mastery of generative AI tools ...
Brand & Commerce Copywriter
Manhattan, NY · On-site
$80K - $90K/yr
QUALIFICATIONS, SKILLS, & EXPERIENCE * 2-3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business * A portfolio showing strong digital, product and marketing ...
Brand & Commerce Copywriter
Manhattan, NY · On-site
$80K - $90K/yr
QUALIFICATIONS, SKILLS, & EXPERIENCE * 2-3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business * A portfolio showing strong digital, product and marketing ...
Brand & Commerce Copywriter
Manhattan, NY · On-site
$80K - $90K/yr
QUALIFICATIONS, SKILLS, & EXPERIENCE * 2-3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business * A portfolio showing strong digital, product and marketing ...
Brand & Commerce Copywriter
Manhattan, NY · On-site
$80K - $90K/yr
QUALIFICATIONS, SKILLS, & EXPERIENCE * 2-3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business * A portfolio showing strong digital, product and marketing ...
$75/hr
What You Bring 3+ years of copywriting experience, ideally within fashion, apparel, beauty, lifestyle, fitness, or another consumer brand An exceptional portfolio that demonstrates range, originality ...
$75/hr
What You Bring 3+ years of copywriting experience, ideally within fashion, apparel, beauty, lifestyle, fitness, or another consumer brand An exceptional portfolio that demonstrates range, originality ...
Copywriter
Carlsbad, CA · On-site
$71K - $90K/yr
Company Description Vuori is re-defining what athletic apparel looks like: built to move and sweat ... Vuori is looking for a Copywriter to join our copy team and help shape how the brand shows up ...
Copywriter
Carlsbad, CA · On-site
$71K - $90K/yr
Company Description Vuori is re-defining what athletic apparel looks like: built to move and sweat ... Vuori is looking for a Copywriter to join our copy team and help shape how the brand shows up ...
Copywriter
Los Angeles, CA · On-site
$75/hr
What You Bring 3+ years of copywriting experience, ideally within fashion, apparel, beauty, lifestyle, fitness, or another consumer brand An exceptional portfolio that demonstrates range, originality ...
Copywriter
Los Angeles, CA · On-site
$75/hr
What You Bring 3+ years of copywriting experience, ideally within fashion, apparel, beauty, lifestyle, fitness, or another consumer brand An exceptional portfolio that demonstrates range, originality ...
Senior Copywriter
Niles, IL · On-site
$60K - $65K/yr
Our global organization consists of several business divisions ranging from jewelry, apparel, to ... We are seeking a Senior Copywriter that will be responsible for writing direct response print ...
Quick apply
Senior Copywriter
Niles, IL · On-site
$60K - $65K/yr
Our global organization consists of several business divisions ranging from jewelry, apparel, to ... We are seeking a Senior Copywriter that will be responsible for writing direct response print ...
Brand & Commerce Copywriter
Manhattan, NY · On-site
$80K - $90K/yr
QUALIFICATIONS, SKILLS, & EXPERIENCE * 2-3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business * A portfolio showing strong digital, product and marketing ...
Quick apply
Brand & Commerce Copywriter
Manhattan, NY · On-site
$80K - $90K/yr
QUALIFICATIONS, SKILLS, & EXPERIENCE * 2-3 years of copywriting experience, ideally for a consumer, retail, apparel or e-commerce business * A portfolio showing strong digital, product and marketing ...
Copywriter
Carlsbad, CA · On-site
Company Description Vuori is re-defining what athletic apparel looks like: built to move and sweat ... Vuori is looking for a Copywriter to join our copy team and help shape how the brand shows up ...
Copywriter
Carlsbad, CA · On-site
Company Description Vuori is re-defining what athletic apparel looks like: built to move and sweat ... Vuori is looking for a Copywriter to join our copy team and help shape how the brand shows up ...
Copywriter
Carlsbad, CA · On-site
$71K - $90K/yr
Company Description Vuori is re-defining what athletic apparel looks like: built to move and sweat ... Vuori is looking for a Copywriter to join our copy team and help shape how the brand shows up ...
Copywriter
Carlsbad, CA · On-site
$71K - $90K/yr
Company Description Vuori is re-defining what athletic apparel looks like: built to move and sweat ... Vuori is looking for a Copywriter to join our copy team and help shape how the brand shows up ...
Copywriter
Long Beach, CA · On-site
As a women's retail clothing company, we don't just design beautiful apparel; we create ... The Copywriter owns on-brand copy across all of cabi's marketing assets - email, site, social ...
Copywriter
Long Beach, CA · On-site
As a women's retail clothing company, we don't just design beautiful apparel; we create ... The Copywriter owns on-brand copy across all of cabi's marketing assets - email, site, social ...
Copywriter
Irvine, CA · On-site
As a women's retail clothing company, we don't just design beautiful apparel; we create ... The Copywriter owns on-brand copy across all of cabi's marketing assets -- email, site, social ...
Quick apply
Copywriter
Irvine, CA · On-site
As a women's retail clothing company, we don't just design beautiful apparel; we create ... The Copywriter owns on-brand copy across all of cabi's marketing assets -- email, site, social ...
Copywriter
Long Beach, CA · On-site
As a women's retail clothing company, we don't just design beautiful apparel; we create ... The Copywriter owns on-brand copy across all of cabi's marketing assets -- email, site, social ...
Quick apply
Copywriter
Long Beach, CA · On-site
As a women's retail clothing company, we don't just design beautiful apparel; we create ... The Copywriter owns on-brand copy across all of cabi's marketing assets -- email, site, social ...
Copywriter
Los Angeles, CA · On-site
As a women's retail clothing company, we don't just design beautiful apparel; we create ... The Copywriter owns on-brand copy across all of cabi's marketing assets -- email, site, social ...
Quick apply
Copywriter
Los Angeles, CA · On-site
As a women's retail clothing company, we don't just design beautiful apparel; we create ... The Copywriter owns on-brand copy across all of cabi's marketing assets -- email, site, social ...
Copywriter
Wilmington, MA · On-site
$70K - $80K/yr
Our mission is to engineer better boots and apparel for our country's tradesmen and women by ... We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across ...
Copywriter
Wilmington, MA · On-site
$70K - $80K/yr
Our mission is to engineer better boots and apparel for our country's tradesmen and women by ... We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across ...
Copywriter Junior
Vandalia, OH · On-site
$26/hr
... of apparel and home fashions, operating over 5,000 stores across nine countries and several e ... Collaborate with Product Copywriters and Copy Leadership to meet daily production goals and ...
Quick apply
Copywriter Junior
Vandalia, OH · On-site
$26/hr
... of apparel and home fashions, operating over 5,000 stores across nine countries and several e ... Collaborate with Product Copywriters and Copy Leadership to meet daily production goals and ...
Sr Copywriter - On Call
Dublin, CA · On-site +1
$80 - $100/hr
The On-Call Sr. Copywriter will be instrumental in infusing the respective brand tone and voice ... men's apparel a plus. • Detailed oriented. • Ability to meet tight deadlines and work on ...
Sr Copywriter - On Call
Dublin, CA · On-site +1
$80 - $100/hr
The On-Call Sr. Copywriter will be instrumental in infusing the respective brand tone and voice ... men's apparel a plus. • Detailed oriented. • Ability to meet tight deadlines and work on ...
Brand Copywriter
Carlsbad, CA · On-site
$70K - $90K/yr
Brand Copywriter Reports to: John Moore Department: Creative Oversees: No Direct Reports ... Experience working with apparel, outdoor, surf, lifestyle, or consumer brands * Familiarity with ...
Quick apply
Brand Copywriter
Carlsbad, CA · On-site
$70K - $90K/yr
Brand Copywriter Reports to: John Moore Department: Creative Oversees: No Direct Reports ... Experience working with apparel, outdoor, surf, lifestyle, or consumer brands * Familiarity with ...
Email Marketer/Copywriter
Iselin, NJ · On-site
Email Marketer / Copywriter Celerant Technology Corporation is a leading provider of premium ... Our clients range from firearms dealers to apparel stores, and everything in between! Feel free to ...
Quick apply
Email Marketer/Copywriter
Iselin, NJ · On-site
Email Marketer / Copywriter Celerant Technology Corporation is a leading provider of premium ... Our clients range from firearms dealers to apparel stores, and everything in between! Feel free to ...
Temp/ Freelance- Senior Creative Copywriter GCL at UNIQLO New York, NY
Manhattan, NY · On-site
$65 - $85/hr
The Freelance Copywriter works with the Creative Directors to develop copy that communicates the ... Writing copy that is imaginative, emotive, and brings UNIQLO's simple apparel to life in fresh ways.
Temp/ Freelance- Senior Creative Copywriter GCL at UNIQLO New York, NY
Manhattan, NY · On-site
$65 - $85/hr
The Freelance Copywriter works with the Creative Directors to develop copy that communicates the ... Writing copy that is imaginative, emotive, and brings UNIQLO's simple apparel to life in fresh ways.
Apparel Copywriter information
See salary details
$14.66 - $19.45
6% of jobs
$19.45 - $24.24
8% of jobs
$27.35 is the 25th percentile. Wages below this are outliers.
$24.24 - $29.02
16% of jobs
The median wage is $32.87 / hr.
$29.02 - $33.81
24% of jobs
$33.81 - $38.59
17% of jobs
$40.01 is the 75th percentile. Wages above this are outliers.
$38.59 - $43.38
12% of jobs
$43.38 - $48.16
6% of jobs
$48.16 - $52.95
2% of jobs
$52.95 - $57.74
3% of jobs
$57.74 - $62.52
4% of jobs
$62.52 - $67.31
1% of jobs
$14
$36
$67
How much do apparel copywriter jobs pay per hour?
As of Sep 11, 2026, the average hourly pay for apparel copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.
What does an apparel copywriter do?
An apparel copywriter creates engaging and persuasive written content for clothing brands and retailers. They write product descriptions, marketing materials, website copy, email campaigns, and social media posts that highlight the features and benefits of apparel products. Their goal is to capture the brand's voice, connect with target customers, and drive sales through compelling storytelling. Apparel copywriters also collaborate with designers, marketers, and merchandisers to ensure consistency and accuracy in all written materials.
What are the key skills and qualifications needed to thrive as an apparel copywriter, and why are they important?
To thrive as an Apparel Copywriter, you need strong writing skills, a keen understanding of fashion trends, and experience with brand voice, often backed by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools, and e-commerce platforms like Shopify or Magento is typically required. Creativity, attention to detail, and the ability to collaborate with designers and marketers are standout soft skills. These abilities ensure compelling product descriptions that drive sales and maintain consistent brand messaging across digital channels.
How does an apparel copywriter collaborate with designers and marketers during a product launch?
As an Apparel Copywriter, you’ll work closely with designers to understand the inspiration, features, and unique selling points of each collection. You'll also partner with marketing teams to ensure that product descriptions, campaign taglines, and promotional materials align with the brand’s voice and resonate with target customers. Regular meetings and feedback sessions are common, allowing you to refine messaging and ensure consistency across all channels throughout the launch process.
What is the difference between Apparel Copywriter vs Product Copywriter?
| Aspect | Apparel Copywriter | Product Copywriter |
|---|---|---|
| Required Credentials | Writing experience, fashion or apparel knowledge | Writing experience, product knowledge across industries |
| Work Environment | Fashion brands, apparel retailers, e-commerce sites | Various industries including tech, retail, manufacturing |
| Employer & Industry Usage | Fashion and apparel companies | Multiple sectors, including retail, tech, consumer goods |
| Search & Comparison Intent | Understanding roles in fashion marketing | Comparing copywriting roles across industries |
In summary, an Apparel Copywriter specializes in creating compelling product descriptions and marketing content specifically for clothing and fashion brands. A Product Copywriter, however, works across various industries, crafting descriptions for a wide range of products. While both roles require strong writing skills, Apparel Copywriters focus on fashion-related content, making their expertise more niche within the broader copywriting field.
How much do apparel copywriters make?
Apparel copywriters typically earn between $40,000 and $70,000 annually, depending on experience, location, and the company's size. Entry-level positions may start lower, while experienced writers with strong portfolios can earn higher salaries, especially in competitive markets or with specialized skills like SEO or branding.
What cities are hiring for Apparel Copywriter jobs?
Cities with the most Apparel Copywriter job openings:
What states have the most Apparel Copywriter jobs?
States with the most job openings for Apparel Copywriter jobs include:
What are popular job titles related to Apparel Copywriter jobs?
For Apparel Copywriter jobs, the most frequently searched job titles are:
Copywriter
Wilmington, MA
BRUNT Workwear
• Apparel and Accessories Stores • 1 - 10 employees1 - 10 employees
Full-time
Posted 13 days ago
Job description
How You'll Do It:
We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across every touchpoint. This role is for a versatile storyteller who pairs an authentic, ground-level understanding of trade workers with cutting-edge AI proficiency moving seamlessly between big campaign concepts, website copy, and lifecycle email marketing to craft messaging that truly resonates with skilled tradespeople.
Working closely with our creative team, you will be a key partner in shaping and evolving our brand voice across every channel. You'll own projects from brief to execution, leveraging modern AI tools to accelerate research, streamline first drafts, and scale high-volume storytelling without sacrificing authenticity. The ideal candidate is equal parts creative thinker and tech-forward operator who combines AI efficiency with human intuition to develop the big idea, refine the tone, and make sure every detail lands with the trades.
What You'll Do:
Content Strategy
- Learn and apply BRUNT's brand voice style across touchpoints to maintain a consistent brand tone.
- Uphold existing messaging frameworks for automated email sequences (welcome, abandoned cart, win-back) and site UX journeys.
Cross-Functional Collaboration
- Partner closely with creative teams and video producers to co-concept campaign ideas, scripts, and launch messaging.
Design Execution
- Tailor clear copy and UX messaging to fit visual layouts across homepage modules, promotional landing pages, and product detail pages (PDPs).
Drive Continuous Improvement
- Build and refine custom AI prompts, brand-trained LLM context windows, and creative workflows to accelerate copy iteration and streamline research.
Pre-Production
- Co-concept big-picture brand campaigns, taglines, video scripts, and long-form narrative frameworks before creative asset generation.
Production
- Write clear, compelling copy for daily broadcast emails, automated sequence triggers, product descriptions, and promotional site assets.
What You Need to Succeed:
- 3+ years of professional copywriting experience in DTC e-commerce, ideally within workwear, apparel, or performance gear brands.
- Hands-on mastery of generative AI tools and prompt engineering frameworks to accelerate research, concepting, and copy iteration while strictly preserving brand voice.
- Proven ability to translate complex specs (waterproofing, composite toes, anti-fatigue tech) into clear, job-site-ready benefits that resonate with tradespeople.
- Deep expertise crafting high-converting copy across web UX, product detail pages (PDPs), and automated email sequences (welcome series, abandoned cart, win-back).
- A portfolio showcasing full-funnel versatility from big-picture brand taglines and video scripts to high-converting web and email assets.
- Must have reliable transportation to Wilmington, MA (4 days/week, Mon-Thu)
About BRUNT Workwear
Sourced by ZipRecruiter
Industry
Apparel and accessories stores
Company size
1 - 10 Employees
Headquarters location
North Reading, MA, US
Year founded
2020