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Amazon Marketing Manager information

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$32.7K

$82.8K

$144.3K

How much do amazon marketing manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for amazon marketing manager in Virginia is $82,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $97,200.00 per year, depending on experience, location, and employer.

What is an Amazon marketing manager?

An Amazon Marketing Manager is a professional responsible for developing and executing marketing strategies to promote products and increase sales on the Amazon marketplace. Their duties typically include managing advertising campaigns (such as Amazon PPC), optimizing product listings for better visibility and conversion, analyzing sales data, and staying updated on Amazon’s algorithms and policies. They often work closely with vendors, suppliers, and internal teams to maximize product performance and brand presence on Amazon. The role requires a mix of analytical skills, marketing knowledge, and e-commerce expertise.

What are the key skills and qualifications needed to thrive as an Amazon marketing manager, and why are they important?

To thrive as an Amazon Marketing Manager, you need expertise in digital marketing, e-commerce strategy, data analysis, and often a bachelor's degree in marketing or a related field. Proficiency with Amazon Seller Central, Amazon Advertising (PPC), analytics platforms, and keyword research tools is typically required. Strong communication, creativity, and problem-solving skills help you stand out by enabling effective campaign management and collaboration with cross-functional teams. These skills and qualifications are vital to drive sales growth, optimize product visibility, and maintain a competitive edge in the dynamic Amazon marketplace.

What are some common challenges Amazon marketing managers face when optimizing campaigns, and how can they overcome them?

Amazon Marketing Managers often encounter challenges such as increased competition for ad placements, changes in Amazon's algorithm, and the need to balance ad spend with ROI. To overcome these, it's important to stay updated with platform updates, use data-driven strategies to continuously monitor and adjust campaigns, and collaborate closely with sales and product teams to align marketing efforts with inventory and pricing strategies. Leveraging Amazon’s analytics tools and regularly testing new keywords or ad types can also help improve campaign performance.

What is the difference between Amazon Marketing Manager vs Amazon Advertising Specialist?

AspectAmazon Marketing ManagerAmazon Advertising Specialist
CredentialsMarketing degree, experience in e-commerceMarketing or advertising background, certifications like Amazon Advertising
Work EnvironmentStrategic planning, cross-team collaborationCampaign setup, optimization, analytics
Employer & IndustryRetail, e-commerce companies, brands selling on AmazonAdvertising agencies, brands managing Amazon ads

Amazon Marketing Managers focus on overall marketing strategies, brand growth, and cross-channel campaigns, while Amazon Advertising Specialists concentrate on creating, managing, and optimizing Amazon ad campaigns. Both roles require marketing expertise, but their scope and daily tasks differ, with the manager overseeing broader strategies and the specialist handling specific ad performance.

What are the responsibilities of an Amazon Marketing Manager?

An Amazon Marketing Manager is responsible for developing and executing marketing strategies to increase product visibility and sales on Amazon. This includes managing advertising campaigns, optimizing product listings, analyzing performance metrics, and coordinating with cross-functional teams to improve overall marketplace performance. Proficiency in tools like Amazon Seller Central and advertising platforms is essential.

What are the most commonly searched types of Amazon Marketing jobs in Virginia?

The most popular types of Amazon Marketing jobs in Virginia are:

What are popular job titles related to Amazon Marketing Manager jobs in Virginia?

For Amazon Marketing Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Amazon Marketing Manager jobs in Virginia look for?

The top searched job categories for Amazon Marketing Manager jobs in Virginia are:

What cities in Virginia are hiring for Amazon Marketing Manager jobs?

Cities in Virginia with the most Amazon Marketing Manager job openings:

Amazon Marketing Manager jobs near you
Infographic showing various Amazon Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $82,772 per year, or $39.8 per hour.

Manager, Amazon Marketing Strategy & Growth

Hamilton Beach Brands, Inc.

Glen Allen, VA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 8 days ago

Job description

About Hamilton Beach

Hamilton Beach Brands is a leading designer, marketer, and distributor of innovative household and commercial appliances trusted by consumers around the world. Founded in 1910 and headquartered in Glen Allen, Virginia, we develop and market a broad portfolio of products under well-known brands including Hamilton Beach®, Weston®, Lotus®, and Hamilton Beach Professional®.

For more than a century, our products have helped simplify everyday life – from preparing meals and beverages at home to supporting foodservice professionals in restaurants, hotels, and commercial kitchens.

Our culture is guided by a shared set of values that shape how we work and make decisions every day: Customer Obsession, People, Good Thinking, Ethics, Passion for Quality, Embrace Change, Teamwork, and commitment to Our Environment and Community.

At Hamilton Beach Brands, we look for people who are collaborative, curious, and motivated to make meaningful impact.


About the Role

We're looking for an experienced Manager, Amazon Marketing Strategy & Growth to join our team! This role is responsible for developing and executing strategies that drive qualified traffic, customer acquisition, and profitable growth across Amazon. This role leads the optimization of a multi-million-dollar advertising investment across Amazon Advertising and Amazon DSP, leveraging analytics and performance insights to maximize return on investment. Working cross-functionally with internal stakeholders, including the Head of Advertising Strategy, the position develops integrated traffic plans, evaluates emerging advertising opportunities, and delivers data-driven recommendations that support business growth and marketplace performance.

This is a remote position and will report to the Sr Director, Sales - Amazon.


What You’ll Do

  • Own Amazon traffic and media strategy across Sponsored Ads, DSP and AMC. Partners with Head of Advertising on emerging channels 

  • Manage Amazon media budget, with testing-based proposals to expand funding 

  • Lead continuous experimentation (DSP, streaming, display, creator-led traffic, AMC, emerging traffic sources) alone and in partnership with other stakeholders 

  • Develop traffic plans tied to launches, promotions, and long-range business planning 

  • Build business cases, incrementality frameworks, and performance narratives 

  • Evaluate and apply AI, AEO, and automation tools to accelerate insight generation, improve targeting decisions, and increase traffic efficiency 



What We’re Looking For

  • Bachelor’s degree in Marketing or a related field, or equivalent combination of education and experience, with 7+ years of experience in performance marketing, Amazon advertising, or e-commerce growth role 

  • Direct experience overseeing Amazon Advertising, Amazon DSP and managing AMC

  • Strong fluency in data analysis, KPIs, attribution, and business case development

  • Proven ability to manage multi-million-dollar media budgets

  • Experience working cross-functionally with Sales, Marketing, Finance, Analytics, and Agencies

  • Experience using Amazon Marketing Cloud for audience development, analytics and performance measurement 


What We Offer

Hamilton Beach Brands offers a competitive compensation and benefits package designed to support your well-being and long-term success.  Our offerings include:

  • Comprehensive medical, dental, and vision coverage
  • Company HSA contributions
  • 401(k) plan with immediate vesting
  • Profit sharing program
  • Paid vacation, holidays, and a paid charitable day
  • Summer hours to support work-life balance
  • Employee discounts on Hamilton Beach products

Apply