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Alcohol Ambassador Jobs (NOW HIRING)

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Wise, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocaktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Blacksburg, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Manassas, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Warrenton, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocaktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Alexandria, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Wytheville, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocaktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Burke, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Blacksburg, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Arlington, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Bend, OR · On-site

$18 - $21/hr

From hop-forward classics to creative seasonal releases, award winning non-alcoholic beers to ... As a Brand Ambassador , you're representing Deschutes' portfolio of brands at local events and in ...

Brand Ambassador

Waynesboro, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Virginia Beach, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Manassas, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

Brand Ambassador

Staunton, VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

VA · On-site

$25 - $30/hr

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocaktails. You will be responsible for conducting tastings, engaging ...

As a Brand Ambassador for NOVA Tastings LLC, you will be the face of our alcohol brands, including wine, beer, and ready-to-drink cocktails. You will be responsible for conducting tastings, engaging ...

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Showing results 1-20

Alcohol Ambassador information

See salary details

$11

$20

$28

How much do alcohol ambassador jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for alcohol ambassador in the United States is $20.21, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $23.08 per hour, depending on experience, location, and employer.

What is the difference between Alcohol Ambassador vs Brand Ambassador?

AspectAlcohol AmbassadorBrand Ambassador
CredentialsOften requires knowledge of alcohol products, certifications in responsible alcohol serviceMay require general marketing or brand knowledge, less specific certifications
Work EnvironmentEvents, tastings, promotional campaigns related to alcohol brandsVaries widely; product launches, events, social media
Employer & IndustryAlcohol companies, breweries, distilleriesConsumer brands across industries, including alcohol
Search & Comparison IntentPeople comparing roles in alcohol promotionBroader brand promotion roles

In summary, an Alcohol Ambassador specializes in promoting alcohol brands through tastings and events, often requiring specific knowledge and certifications related to alcohol. A Brand Ambassador has a broader role in representing various brands across industries, with less focus on alcohol-specific skills.

What does an alcohol brand ambassador do?

An alcohol brand ambassador promotes a specific alcohol brand by engaging with consumers, hosting tastings, and representing the brand at events. They often use social media and marketing skills to increase brand awareness and may need knowledge of alcohol regulations and certifications. The role typically involves travel and flexible hours.

How to become an alcohol ambassador?

To become an alcohol ambassador, candidates typically need strong knowledge of alcoholic beverages, excellent communication skills, and a passion for the industry. Relevant experience in marketing, sales, or hospitality can be beneficial, and some roles may require certifications such as responsible alcohol service training. Building a network within the industry and staying informed about product trends can also improve chances of securing such a position.

What is an Alcohol Ambassador?

An Alcohol Ambassador is a professional who represents a particular brand or portfolio of alcoholic beverages, such as spirits, wine, or beer. Their main responsibilities include promoting the brand to consumers, bartenders, and retailers, conducting tastings and educational events, and building relationships within the beverage industry. They often act as the face of the brand at events and work closely with sales and marketing teams to increase brand awareness and loyalty. Strong communication skills, product knowledge, and a passion for the beverage industry are key qualities for this role.

What are the key skills and qualifications needed to thrive as an Alcohol Ambassador, and why are they important?

To thrive as an Alcohol Ambassador, you need in-depth product knowledge, strong sales and presentation abilities, and often a background in hospitality or beverage services. Familiarity with point-of-sale systems, inventory management software, and relevant certifications such as TIPS or ServSafe Alcohol are typically required. Exceptional interpersonal skills, enthusiasm, and professionalism help build rapport with customers and effectively represent the brand. These skills are crucial for driving sales, ensuring responsible alcohol service, and creating memorable customer experiences.

How much do liquor brand ambassadors make?

Liquor brand ambassadors typically earn between $30,000 and $60,000 annually, with some earning higher based on experience, location, and employer. Compensation may include base salary, bonuses, and product samples, and the role often requires strong communication skills and knowledge of the brand.

What are some common challenges Alcohol Ambassadors face when promoting responsible consumption at events?

Alcohol Ambassadors often encounter the challenge of engaging guests who have varying levels of knowledge about alcohol and differing attitudes toward responsible drinking. Balancing a welcoming, enthusiastic approach with the need to educate guests about moderation requires excellent communication and interpersonal skills. Ambassadors must also remain vigilant, ensuring compliance with regulations and company policies, while tactfully handling situations where overconsumption may be a concern. Successful Ambassadors collaborate closely with event staff and security to maintain a safe and enjoyable environment for all attendees.

How much money do brand ambassadors get paid?

Alcohol brand ambassadors typically earn between $12 and $20 per hour, with some earning higher rates based on experience, location, and event complexity. Compensation may also include bonuses, product samples, or commissions for sales generated during promotions.
More about Alcohol Ambassador jobs
What cities are hiring for Alcohol Ambassador jobs? Cities with the most Alcohol Ambassador job openings:
What states have the most Alcohol Ambassador jobs? States with the most job openings for Alcohol Ambassador jobs include:
Infographic showing various Alcohol Ambassador job openings in the United States as of June 2026, with employment types broken down into 83% Full Time, 14% Part Time, 2% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $42,047 per year, or $20.2 per hour.
Alcohol Brand Ambassador (Gulf - Dothan, Panama City, Pensacola and Mobile)

Alcohol Brand Ambassador (Gulf - Dothan, Panama City, Pensacola and Mobile)

Buffalo Rock Company

Pensacola, FL • On-site

Part-time

This job post has expired today. Applications are no longer accepted.


Buffalo Rock rating

7.3

Company rating: 7.3 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

145th of 381 rated food and drinks producers


Job description

Alcohol Brand Ambassador (Gulf)
Organization Name: Buffalo Rock Company
Website: https://www.buffalorock.com/careers/
Job Department: COR Customer Strategy, Marketing, & Brand Development
Reports to: Corporate Director of Alcohol Sales and Strategic Partnerships
Work Schedule: Flexible - Must be available on weekdays and weekends (up to 20 hours per week)
Job Type: Seasonal Part-Time
FLSA Status: Non-Exempt
Amount of Travel Required: 100%
Job Description
Summary/objective
Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company's alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand's story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.
The Alcohol Brand Ambassador will host promotional demos at bars/liquor, grocery, and convenience stores (approximately 4 hours each, which includes set up and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
• Must be able to travel throughout the assigned region (Gulf - Dothan, Panama City, Pensacola and Mobile).
• Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday - Sunday).
• Actively represent and promote the alcoholic beverage portfolio at various retailers, events, festivals, and bars to increase visibility and consumer engagement.
• Always maintain a professional appearance and demeanor.
• Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
• Organize and participate in tastings, product samplings, and giveaways to increase product trials.
o This includes planning and coordination of the event with the customer, the Corporate Director of Alcohol Sales and Strategic Partnerships and the local franchise. Additionally, set up and break down of the event, and regular maintenance of sampling materials (table or booth set up, premiums, cups, etc.).
• Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls, communications and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.
• Share brand-related content across social media platforms, creating organic engagement and fostering a positive image of the brand.
• Provide feedback to the brand's marketing and sales teams on consumer preferences, market trends, and competitor activity.
• Assist in promoting sales through various partnerships with bars, restaurants, and retail outlets.
• Educate consumers on beer styles, brewing techniques, and the brand's history.
• Present a strong enthusiasm for beer and the beverage industry, with knowledge of the local beer and beverage scene.
Competencies
• Accuracy - Ability to perform work accurately and thoroughly.
• Communication, Oral - Ability to communicate effectively with others using the spoken word.
• Dependability - Ability to behave consistently and predictably; responsible and dependable in fulfilling all the duties.
• Energetic - Ability to work at a sustained pace and produce quality work.
• Organized - Possessing the trait of being organized or following a systematic method of performing a task.
• Outgoing Personality and Excellent Communication Skills: Ability to engage and educate customers, build relationships, and represent the brand professionally. Must be comfortable interacting with the public and enthusiastic about representing the brand portfolio.
• Safety Awareness - Ability to identify and correct conditions that affect employee safety.
• Social Media Savvy: Experience in using social media platforms to promote a brand and engage with consumers
• Teamwork - Ability to work with others toward the daily goals, participating actively, sharing responsibility and rewards.
• Working Under Pressure - Ability to complete assigned tasks in stressful situations.
Other Duties and Responsibilities
• Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
• Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other method provided. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
• Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
• Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.
• Honor and follow through on all business commitments.
• Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people."
• Live Buffalo Rock's Core Values:
o Committed to serving our communities.
o Customer success drives our success.
o Integrity matters.
o Obsessed with continuous improvement.
o We care for each other.
o Win the day.
Supervisory responsibilities
None
Work environment
Mix of indoor and outdoor pending on the event or customer location. Temperature conditions will vary from extreme heat to extreme cold.
Physical demands
N (Not Applicable) Activity is not applicable to this position.
O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)
C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)
Physical Demands
Lift/Carry
Stand
C
Walk
C
Sit
C
Manually Manipulate
O
Grasp
O
Reach Outward
F
Reach Above Shoulder
O
Speak
C
Climb
O
Crawl
O
Squat or Kneel
O
Bend
O
10 lbs. or less
C
11-20 lbs.
C
21-50 lbs.
O
51-100 lbs.
O
Over 100 lbs.
N
Push/Pull
12 lbs. or less
C
13-25 lbs.
F
26-40 lbs.
O
41-100 lbs.
O
Required education and experience
Education
  • High School Diploma or General Education Degree (GED): Required
  • Some College or Continued Education: Preferred

Experience
  • Previous experience in brand ambassadorship, sales, or hospitality: Preferred
  • Beverage or foodservice experience: Preferred
  • Brand or marketing experience: Preferred

Computer & Media Skills
  • Experience in/ application of Microsoft Office 365 products including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.,: Required
  • Experience in/application of social media platforms and scheduling programs including, but not limited to: Instagram, Facebook, TikTok, etc.,: Required

Certifications & Licenses
  • Valid driver license in state of residence with a good driving record: Required

Transportation
  • Must provide your own reliable transportation for business use with required insurance coverage: Required

Other Requirements
  • Must be at least 21 years of age to work with alcohol.
  • Must have smartphone device.

Affirmative Action/EEO statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.
Other duties
The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.
I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation.
Applicant/Employee-Partner Date
Interviewer/Supervisor Date__________________

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