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Advertising Data Analyst Jobs in Lawrence, MA (NOW HIRING)

Newton Research

Data Scientist

Boston, MA

$160K - $180K/yr

You will develop production-level models and algorithms, analyze data, design experiments, and ... Experience in media, marketing, advertising, or related industries is a strong plus. Base Salary ...

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Advertising Data Analyst information

See Lawrence, MA salary details

$35.7K

$86.7K

$142.7K

How much do advertising data analyst jobs pay per year?

As of Aug 24, 2026, the average yearly pay for advertising data analyst in Lawrence, MA is $86,700.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $101,800.00 per year, depending on experience, location, and employer.

What does an advertising data analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an advertising data analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What are the key skills and qualifications needed to thrive as an advertising data analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.

What are popular job titles related to Advertising Data Analyst jobs in Lawrence, MA?

For Advertising Data Analyst jobs in Lawrence, MA, the most frequently searched job titles are:

What job categories do people searching Advertising Data Analyst jobs in Lawrence, MA look for?

The top searched job categories for Advertising Data Analyst jobs in Lawrence, MA are:

What cities near Lawrence, MA are hiring for Advertising Data Analyst jobs?

Cities near Lawrence, MA with the most Advertising Data Analyst job openings:

Advertising Data Analyst jobs near you

Enterprise Marketing Data Analyst - Cross-Functional Insights & Visualization

Boston, MA • Hybrid

SS&C
Real Estate • 10K+ employees
Learn more about SS&Cexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 21 days ago

Job description

As a leading financial services and healthcare technology company based on revenue, SS&C is headquartered in Windsor, Connecticut, and has 27,000+ employees in 35 countries. Some 20,000 financial services and healthcare organizations, from the world's largest companies to small and mid-market firms, rely on SS&C for expertise, scale, and technology.

Job Description

Job TitleEnterprise Marketing Data Analyst - Cross-Functional Insights & Visualization

Locations: Boston, MA, New York, NY| Hybrid

About the Role

Join SS&C's Corporate Marketing team and help shape a globally recognized brand powered by data-driven insight. This role plays a critical part in defining how marketing performance is measured, understood, and communicated across integrated campaigns, digital channels, and corporate initiatives worldwide. You will transform complex datasets into clear, compelling insights that guide strategy,optimizeinvestment, and elevate executive decision-making. Ifyou'repassionate about blending analytics, storytelling, and brand impact to drive growth in a global financial technology leader, this role offers the opportunity to make a visible, lasting impact.

Why Join SS&C

SS&C combines proprietary technology with deep industryexpertiseto support complex financial and health care operations. Our teams design, implement, andoperatesolutions that help clients manage data, automate processes, and scale their businesses with confidence.

You will work with industry experts, modern platforms, and evolving technologies, gaining exposure to real-world operational challenges and large-scale enterprise environments.

How You Will Make an Impact

Cross-Functional Data Partnership

  • Engage with business unitsto understand their data needs, processes, and KPIs.
  • Map and document the data landscape across systems (CRM, MAP, web analytics, advertising platforms, product data, etc.).
  • Serve as the primary analytics liaison, ensuring marketing hasaccurate, accessible, and trusted data to support decision-making.
  • Translate business challenges into clear analytical requirements and data solutions.

Analytics, Insights & Storytelling

  • Analyze marketing performance across channels, segments, and lifecycle stages toidentifytrends, gaps, and growth opportunities.
  • Transform complex datasets into concise insights that marketing leaders can act on.
  • Develop insights frameworks that support campaign optimization, ROI analysis, attribution, funnel performance, and forecasting.
  • Present findings with clarity, business context, and recommendations.

Data Visualization & Dashboard Development

  • Design and build intuitive, executive-ready dashboards using platforms such as Tableau, Power BI, Looker, or similar.
  • Automate reporting toeliminatemanual processes and improve data accuracy and speed.
  • Ensure dashboards emphasize clarity, trust, and storytelling-not just data display.
  • Maintain and evolve a library of standardized metrics, definitions, and reporting models.

Data Quality, Governance & Process Improvement

  • Identifyand resolve data quality issues across systems; partner withRevOps, IT, and Data Engineering on remediation.
  • Contribute to governance frameworks, ensuring consistent KPI definitions across the organization.
  • Recommend improvements to data pipelines, integrations, and enrichment processes.

Required Experience

  • 3-7+ years of experience in Marketing Analytics, Marketing Operations, Business Intelligence, or Data Analysis.
  • Strong data visualization skills with hands-on experience in BI tools (Tableau, Power BI, Looker, Qlik, Domo, etc.).
  • Proficiencyin SQL and structured data manipulation.
  • Experience with CRM (Salesforce), marketing automation tools (Marketo, HubSpot, Eloqua), and digital analytics platforms (GA4, Adobe Analytics).
  • Ability to translate data into clear insights and recommendations for non-technical audiences.
  • Strong communication, storytelling, and stakeholder-management skills.

What Sets You Apart(preferred qualifications)

  • Experience in B2B SaaS, financial services, technology, or other data-driven environments.
  • Familiarity with attribution models, pipeline analysis, and forecasting.
  • Experience withAWS,Snowflake,BigQuery,dbt, or similar tools.
  • Background instatistics, predictive modeling, or experimentation.

Join SS&C, where innovation meets global opportunities.Click heretoapply.

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Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.

SS&C Technologies offers a comprehensive total rewards package designed to support your wellbeing, growth, and future. Our benefits include medical, dental, and vision coverage; a 401(k) plan with company match; paid time off, holidays, and parental leave; and professional development reimbursement opportunity.

Applications will be accepted on an ongoing basis until the position is filled.

SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.

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