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Adtech Engineer Jobs in Scranton, PA (NOW HIRING)

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Adtech Engineer information

See Scranton, PA salary details

$30.7K

$94.8K

$126.2K

How much do adtech engineer jobs pay per year?

As of Aug 30, 2026, the average yearly pay for adtech engineer in Scranton, PA is $94,827.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,200.00 and $114,800.00 per year, depending on experience, location, and employer.

What is an adtech engineer?

Adtech Engineers are technology professionals who design, develop, and maintain software systems used in the digital advertising industry. They work on platforms that enable the buying, selling, targeting, and analysis of online ads, such as ad servers, real-time bidding systems, and data management platforms. Their role often involves integrating advertising technologies, optimizing ad delivery, and ensuring compliance with privacy regulations. Adtech Engineers collaborate with product managers, data scientists, and marketers to deliver effective advertising solutions.

What are some common challenges an adtech engineer faces when integrating new advertising technologies with existing platforms?

Adtech Engineers often encounter challenges when integrating new advertising technologies, such as ensuring compatibility with legacy systems, maintaining data privacy compliance, and minimizing disruption to current ad delivery pipelines. Balancing rapid implementation with thorough testing can be complex, especially given the fast-paced evolution of ad tech standards and third-party tools. Successful engineers proactively collaborate with product managers, data teams, and external vendors to troubleshoot issues and develop scalable solutions that support the organization's advertising objectives.

What are the key skills and qualifications needed to thrive as an adtech engineer, and why are they important?

To thrive as an Adtech Engineer, you need a solid background in computer science, programming (especially JavaScript, Python, or Java), and a clear understanding of digital advertising technologies and protocols. Familiarity with ad servers, programmatic platforms (like Google Ad Manager or The Trade Desk), SDKs, APIs, and industry certifications such as IAB Digital Ad Operations are highly valued. Strong problem-solving, communication, and collaboration skills help you navigate complex integrations and work effectively with product, sales, and analytics teams. These skills are essential to optimize ad delivery, ensure technical compliance, and drive successful advertising outcomes in a rapidly evolving ecosystem.

What is the difference between Adtech Engineer vs Data Engineer?

AspectAdtech EngineerData Engineer
CredentialsBachelor's in Computer Science, relevant certifications in ad tech or digital marketingBachelor's in Computer Science, certifications in data management or cloud platforms
Work EnvironmentDigital advertising agencies, ad tech companies, marketing teamsData-driven companies, tech firms, analytics teams
Industry UsageUsed in digital advertising, programmatic ad platforms, marketing techUsed in data infrastructure, big data processing, analytics pipelines

Adtech Engineers focus on developing and maintaining advertising technology platforms, while Data Engineers build and manage data pipelines and infrastructure. Both roles require technical skills but serve different functions within digital marketing and data management environments.

What cities near Scranton, PA are hiring for Adtech Engineer jobs?

Cities near Scranton, PA with the most Adtech Engineer job openings:

Adtech Engineer jobs near you
Infographic showing various Adtech Engineer job openings in Scranton, PA as of August 2026, with employment types broken down into 56% Full Time, and 44% Contract. Highlights an 100% In-person job distribution, with an average salary of $94,827 per year, or $45.6 per hour.

Marketing Solutions Software Developer

campus4tech

Scranton, PA • On-site

Full-time

Re-posted yesterday

Job description

Job Title: Marketing Solutions Software Developer
Location: Remote with occasional travel to Wilkes-Barre/Scranton PA area (onsite 4-6 times/year)
  • Candidates must reside under 2.5 hours drive from Wilkes-Barre/Scranton area.
  • Occasional travel to Wilkes-Barre/Scranton PA area for strategy meetings.
  • Normal working hours based on Eastern US time.

Type of Employment: Direct Hire/Permanent
US Citizen, Greencard Holder and GC-EAD are only preferred
Note: Candidate Must Have Marketing or CMS background
We are building a cloud-first, API driven, dynamic insurance platform that enables customers to purchase insurance policies directly online. Expanding our team, we are adding experienced software innovators to enhance our development efforts. We are seeking an experienced MarTech developer to contribute to the development, integration, and optimization of our marketing technology stack. This role is ideal for experienced developers who are well-versed in the development environment outlined below and are eager to share their expertise by mentoring and guiding other team members.
This developer will work closely with our marketing team and product owners to become a subject matter expert (SME) on marketing needs and deliver IT solutions that support important business priorities. They will also serve as individual contributors on the dev team, taking on tasks for both technical design and development.
Required Education and Knowledge:
  • Bachelor's or master's degree in computer science/related field or equivalent working experience.
  • 8+ years of experience as a software developer, with 2 to 5+ years specifically collaborating with marketing teams to design solutions in marketing-related ecosystems such as:
    • AdTech systems (Demand-Side Platforms, tracking pixels, conversion tracking, etc...).
    • Marketing Technology (CRM, campaign automation tools, retention of known customers, etc...).
    • Marketing analytics such as GA4.
    • A/B testing platforms such as Kameleoon.
  • Excellent programming, debugging, and troubleshooting skills with C#, .NET, TypeScript and SPA frameworks (Angular, React, etc.).
  • Enterprise level system architecture experience, designing and delivering RESTful APIs, integrations, and complex business processes.
  • Enterprise level design and configuration of cloud services including serverless, data storage, messaging, logging, etc., preferably with Azure.
  • Experience with design and implementation of both monolithic and microservice architectures.
  • Experience designing reliable and performant data storage solutions and schemas utilizing cloud technologies including SQL DBs, Document DBs, and unstructured data.
  • Experience with creating CI/CD pipelines supporting Infrastructure as Code (IAC).
  • Strong verbal and written communication skills, collaboration capabilities, and attention to detail.
  • Experience working on large software development projects while collaborating across multiple agile teams.

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