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Addressable Tv Jobs (NOW HIRING)

Paramount Advanced Advertising leads this transformation, delivering unified campaigns across linear, digital, and addressable TV platforms at unmatched scale. As an Analyst on the Advanced ...

Paramount Advanced Advertising leads this transformation, delivering unified campaigns across linear, digital, and addressable TV platforms at unmatched scale. As an Analyst on the Advanced ...

... TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscape. What we're looking for: • Bachelor's or ...

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Addressable Tv information

What does addressable TV mean?

Addressable TV is a advertising technology that allows marketers to target specific households or viewers with personalized ads during television broadcasts. It involves data-driven audience segmentation and requires skills in digital marketing, data analysis, and familiarity with ad tech platforms. This approach enhances ad relevance and campaign effectiveness.

What is an example of addressable TV?

An example of addressable TV is delivering targeted advertisements to specific households or viewers based on data such as demographics or viewing habits. This technology allows advertisers to customize ads for individual households within the same program or channel, often using data management platforms and digital ad insertion tools.

What is the difference between Addressable Tv vs Digital Advertising Specialist?

AspectAddressable TvDigital Advertising Specialist
CredentialsMarketing or media-related certifications, industry experienceMarketing, advertising, or digital media certifications
Work EnvironmentMedia companies, TV networks, advertising agenciesDigital marketing agencies, brands, media platforms
Industry UsageAdvertising campaigns targeting specific TV householdsOnline campaigns across digital platforms
Search & Comparison IntentUnderstanding TV-specific targeting methodsDigital ad strategies and execution

Addressable TV focuses on delivering targeted advertising to specific households via television, utilizing TV-specific data and technology. Digital Advertising Specialists handle online campaigns across digital platforms, using internet-based targeting. While both roles involve targeted advertising, Addressable TV is TV-centric, whereas Digital Advertising Specialists work primarily in online environments.

What are the highest paying TV jobs?

In the field of Addressable TV, high-paying roles include senior positions such as TV network executives, media directors, and advertising sales managers, often earning six-figure salaries. Technical roles like data scientists and programmatic advertising specialists also command high compensation due to their specialized skills and expertise in digital and addressable advertising platforms.

What jobs pay 2000 a day?

In the field of Addressable TV, high-paying roles such as senior media strategists, account directors, or executive producers can earn around $2,000 or more per day, especially with extensive experience and specialized skills in digital advertising, data analysis, or content management. These positions often require advanced knowledge of advertising platforms, data analytics tools, and industry certifications, and may involve project-based or contract work with flexible schedules.
Manager - Addressable Account Management

Manager - Addressable Account Management

Ampersand

New York, NY • On-site

$105K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago


Job description

Ampersand is Moving TV Forward ®. As the industry's largest source of combined multiscreen TV inventory and viewership insights, we are changing the way TV is bought and measured. Powered by industry leading aggregated data insights, and with a commitment to protecting personal information, Ampersand gives advertisers true audience first planning, scale in execution, and advanced measurement of their TV investments. Ampersand represents 118M multiscreen households and over 75% of addressable households in the U.S. (63M households). Whether a local or national advertiser, we help clients reach their unique target audience and deliver their stories - anytime, anywhere and on whatever device. Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications. For more information, please visit Ampersand at www.ampersand.tv
WHAT YOU'LL BE DOING:
Manage a team of account managers for assigned holding companies, responsible for staffing and training the team, and ensuring productivity and team success. The sales operations group is responsible for supporting the addressable sales team by managing the campaign planning and execution of client advertising campaigns and providing Ampersand's clients with unparalleled service & support.
HOW YOU'LL BE CONTRIBUTING:
  • Utilize thorough knowledge and understanding of the Account Management role to manage a team of account managers.
  • Daily oversight of account manager PTO, work-from-home schedules, etc. Evaluate personnel and conduct performance & KPI reviews.
  • Assist the team in the prioritization, management and execution of the sales cycle and account workflow.
  • Manage campaign escalations and ensure appropriate resolution.
  • Work closely with and coordinate efforts between cross-functional teams including Sales, Billing and Data.
  • Build strong relationships with MVPDs and other Ampersand partners.
  • Collaborate with sales to guide the team in strategically influencing agencies/clients to place orders and/or increase revenue.
  • Lead weekly calls with account managers to ensure we are meeting all key initiatives, developing plans to address sales needs, and identifying opportunities for growth.
  • Work closely with the team to make recommendations and support campaign optimizations.
  • Identify opportunities for process improvement and make recommendations on efficiencies through automation and/or workflow changes.
  • Interview and hire new team members as needed.
  • Provide leadership to team to promote continuous learning and teamwork; proactively identify opportunities for growth and skill development.

WHAT YOU'LL BRING TO THE TABLE:
  • 5+ years advertising related experience
  • Experience managing a team of individuals and mentoring and developing staff.
  • Experience in digital and linear advertising. Addressable knowledge/experience preferred.
  • Comfort with ambiguity and a self-starter with an aptitude for defining new processes; Must possess a passion to drive the business forward.
  • Comfortable working in fast-paced, growing environment
  • Strong organizational and creative problem-solving skills.
  • Ability to understand and analyze operational metrics and turn them into insight and actionable items.

OUR VALUES:
  • Trust
  • Simplicity
  • Bravery
  • Inclusivity or Belonging
  • Growth
  • Balance

WHAT WE HAVE TO OFFER:
  • Competitive salary
  • Open company culture where you have the headroom to grow and legroom to run
  • Opportunity to join a company revolutionizing the Advertising Technology industry
  • Trust worthy, hardworking colleagues
  • Opportunities to learn and grow
  • Management, Sales, Executive Presence, Operations trainings; just to name a few!
  • Comprehensive Medical, Dental, and Vision coverage
  • Generous Time Off
  • Work/ Life balance
  • 401k and Company matching
  • Commuting benefits
  • Other perks

Salary Range Disclaimer
The base salary range below represents the low and high end of the Ampersand salary range for this position in New York City. Please note that the salary range provided is a good faith estimate on the applicable range. Actual salaries will vary depending on factors including, but not limited to, experience and performance.
The range listed is just one component of Ampersand's total rewards package for employees. Other rewards may include discretionary annual bonuses and / or overtime, commission, etc., as well as competitive benefits including PTO, medical & dental & vision benefits, 401K with employer match, short & long-term disability, basic life insurance, tuition reimbursement, pre-tax commuter benefits & flexible spending accounts.
Salary Range Transparency
This role has a base salary range of $105,000 - $115,000 and a discretionary annual bonus.
Ampersand welcomes all qualified applicants to apply without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability, or age. We are an equal opportunity employer committed to belonging, equity and diversity. If you need a reasonable accommodation to assist during the interview process, please contact a member of the Ampersand Recruiting team. In your message, please include a description of the specific accommodation you are requesting and the requisition number of the position for which you are applying.
PHISHING SCAM WARNING: Ampersand is aware of a phishing scam involving con artists posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please note that Ampersand only uses company email addresses, which contain "@ampersand.tv," to communicate with candidates via email. The company also uses secure tools on our website to receive data from applicants and would never ask them to submit their personal banking information to apply for an open job. If you are contacted by someone about an open job at Ampersand, please verify the domain of the sender's email address and that they are asking you to apply on this website. If you believe you've been a victim of a phishing scam, please visit the Department of Homeland Security's Cyber Smart website to learn how to report it. Learn more about our Careers Privacy Policy.
Ampersand welcomes all qualified applicants to apply without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We are an equal opportunity employer committed to belonging, equity and diversity.