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Ad Copy Writer Jobs in Texas (NOW HIRING)

ROKA

Copywriter (Contract / Freelance)

Austin, TX

... at writing sharp, attention-grabbing short-form copy that drives action. This role is ideal for someone who knows how to craft high-performing email subject lines, hero headlines, ad hooks, web ...

Vestwell

Freelance Paid Marketing Analyst

Austin, TX

$35 - $45/hr

It also requires strong creative instincts to write ad copy that converts, and the ability to stay organized across multiple campaigns at once. Experience in financial services or fintech is a plus.

Elijah Rising

Digital Marketing Specialist

Houston, TX · On-site

Write blog posts, email campaigns, social content, ad copy, and web copy in Elijah Rising's voice, against the brand, and the sensitive topics guide * Translate program updates, intervention work ...

Elijah Rising

Digital Marketing Specialist

Houston, TX · On-site

Write blog posts, email campaigns, social content, ad copy, and web copy in Elijah Rising's voice, against the brand, and the sensitive topics guide * Translate program updates, intervention work ...

Elijah Rising

Digital Marketing Specialist

Houston, TX · On-site

$55K/yr

Write blog posts, email campaigns, social content, ad copy, and web copy in Elijah Rising's voice, against the brand, and the sensitive topics guide * Translate program updates, intervention work ...

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Ad Copy Writer information

How does an ad copy writer typically collaborate with designers and marketing teams during campaign development?

Ad Copy Writers work closely with designers and marketing teams to ensure that messaging and visuals align seamlessly for each campaign. This collaboration usually involves brainstorming sessions, sharing creative briefs, and revising copy based on feedback from both design and marketing perspectives. Ad Copy Writers often participate in regular meetings to review campaign goals, adapt messaging for different platforms, and refine content to meet brand guidelines. Clear communication and flexibility are key, as priorities can shift quickly in fast-paced advertising environments.

What is the difference between Ad Copy Writer vs Content Writer?

AspectAd Copy WriterContent Writer
Primary FocusCreating persuasive advertising copy to drive salesProducing informative or engaging content for various platforms
Skills NeededPersuasive writing, marketing knowledge, creativityResearch, storytelling, SEO understanding
Work EnvironmentAdvertising agencies, marketing teamsBlogs, websites, media outlets
CredentialsTypically a degree in marketing, communications, or related fieldsDegree in journalism, communications, or related fields

Ad Copy Writers focus on crafting compelling ads to promote products or services, often working in marketing or advertising settings. Content Writers create a variety of written content for online and offline platforms, emphasizing information and engagement. While both roles require strong writing skills and some marketing knowledge, their primary goals and outputs differ significantly.

What are the key skills and qualifications needed to thrive as an ad copy writer, and why are they important?

To thrive as an Ad Copy Writer, you need strong writing skills, creativity, and a solid understanding of marketing principles, often supported by a degree in communications, marketing, or a related field. Familiarity with digital advertising platforms, content management systems, and analytics tools such as Google Ads and SEMrush is typically required. Attention to detail, adaptability, and the ability to meet tight deadlines are standout soft skills in this role. These skills ensure compelling, effective ad content that drives engagement and meets business goals in a highly competitive market.

What does an ad copy writer do?

An Ad Copy Writer creates engaging and persuasive written content for advertisements across various platforms, such as print, digital, radio, and television. Their primary goal is to capture the audience’s attention and encourage them to take a specific action, like making a purchase or signing up for a service. They work closely with marketing teams and clients to develop messaging that aligns with brand values and campaign objectives. Ad Copy Writers must be creative, adaptable, and skilled in understanding target audiences to craft effective ad copy.
What are popular job titles related to Ad Copy Writer jobs in Texas? For Ad Copy Writer jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Ad Copy Writer jobs in Texas look for? The top searched job categories for Ad Copy Writer jobs in Texas are:
Ad Copy Writer jobs near you
Infographic showing various Ad Copy Writer job openings in Texas as of August 2026, with employment types broken down into 72% Full Time, 20% Part Time, and 8% Contract. Highlights an 92% In-person, and 8% Remote job distribution.

Copywriter (Contract / Freelance)

ROKA

Austin, TX

Full-time

Re-posted 18 days ago

Job description

Summary:

  • Location: Austin, TX
  • Experience: 3+ years
  • Commitment: Contract / Freelance 

Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we've built eyewear that moves with you.

We're looking for a contract Copywriter who excels at writing sharp, attention-grabbing short-form copy that drives action. This role is ideal for someone who knows how to craft high-performing email subject lines, hero headlines, ad hooks, web headers, CTAs, and campaign messaging that quickly capture attention and convert. Your work will play a key role in how customers engage with ROKA across digital touchpoints.

Responsibilities:

  • Write customer-facing short-form copy across ROKA's marketing channels, including email, paid ads, website headers, landing pages, and campaign assets
  • Develop high-converting email subject lines, preview text, and headline hooks
  • Create compelling ad copy, web hero messaging, CTAs, and promotional headlines
  • Craft concise product messaging that clearly communicates features, benefits, and performance advantages
  • Partner with creative and marketing teams on campaign concepts, messaging angles, and testing ideas
  • Continuously iterate on copy based on performance data, feedback, and channel learnings
  • Research customer insights, product reviews, and competitive positioning to strengthen messaging
  • Support ongoing website updates, launches, and seasonal campaign refreshes
  • Help maintain a consistent, conversion-driven brand voice across all short-form touchpoints

Must Haves: 

  • 3+ years of copywriting experience, ideally in a fast-paced, consumer brand environment
  • Strong portfolio demonstrating range across marketing channels (email, web, campaigns, product copy)
  • Exceptional writing, editing, and proofreading skills with high attention to detail
  • Proven ability to write concise, conversion-focused short-form copy
  • Strong instinct for hooks, urgency, clarity, and attention-grabbing headlines
  • Strong understanding of audience, tone, and what drives engagement and action
  • Comfortable working independently while managing multiple projects and deadlines
  • Highly organized, responsive, and able to incorporate feedback efficiently
  • Collaborative mindset with strong communication skills
  • Curiosity and a bias toward learning - you actively seek to understand the product, customer, and market
ROKA logo

About ROKA

Sourced by ZipRecruiter

Industry

Sporting product manufacturing

Company size

51 - 200 Employees

Headquarters location

Austin, TX, US

Year founded

2013

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