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Intuit is building a net-new VAR channel for its mid-market product lineup, and this role is where newly recruited partners become productive ones. As Partner Activation Manager, you will take the handoff from the VAR Channel Recruitment function and own everything that happens next — from the moment a partner signs through to the moment they close their third deal and graduate to ongoing management by a Partner Development Manager (PDM).

This role operates in two modes simultaneously. The first is program builder: in the early stage of this role, you will design and stand up a structured certification program across four domains — marketing, sales, demo, and implementation — drawing on Intuit's existing learning and development assets and adapting them for a VAR reseller context. The second is player-coach: you will work directly alongside newly certified partners on their first sales, co-selling with them, helping them navigate deals, and accelerating their path to first closed-won revenue.

As the partner base grows and the certification program matures, the balance shifts toward execution and coaching. But in the near term, this person is both building the machine and running it.

Responsibilities

Certification program design & build

• Design and stand up Intuit's VAR partner certification program across four domains: marketing (positioning, demand generation, co-marketing), sales (discovery, qualification, objection handling, closing), demo (product demonstration of QuickBooks Advanced, IES, Services, and Intuit Agent Studio), and implementation (onboarding methodology, technical setup, customer handoff).
• Leverage Intuit's existing learning and development assets as the foundation, adapting and extending content to reflect the specific needs of mid-market VAR resellers.
• Define certification standards, assessment criteria, and pass thresholds for each domain — ensuring that a certified partner can operate credibly and independently with end customers.
• Build and maintain the on-ramp playbook: a structured sequence of activities, resources, and milestones that takes a newly signed partner from agreement execution to certification completion.
• Continuously improve certification content based on partner feedback, deal outcomes, and product updates — with particular attention to keeping demo and product training current as Intuit's mid-market lineup evolves.

Partner on-ramp & activation

• Receive structured handoffs from the VAR Channel Recruitment Manager for each newly signed partner, including partner profile, signed agreements, and recruitment context.
• Guide each new partner through the full on-ramp sequence: program orientation, certification across all four domains, and preparation for first customer engagement.
• Set clear activation milestones with each partner and track progress against them, intervening proactively where partners are falling behind or at risk of disengagement.
• Manage a concurrent cohort of partners in various stages of on-ramp and first-sale activity, maintaining clear visibility into each partner's status and trajectory.

First sales coaching & co-selling

• Work directly alongside newly certified partners on their first sales opportunities, acting as a player-coach: joining discovery calls, supporting demos, advising on deal strategy, and co-presenting where needed.
• Help partners navigate Intuit's internal resources — product specialists, solution architects, deal support — to accelerate early deals and build partner confidence.
• Debrief with partners after each deal — won or lost — to reinforce learning, identify skill gaps, and adjust coaching approach.
• Drive each partner to their graduation threshold of three closed-won deals, at which point ownership formally transfers to a Partner Development Manager.
• Execute a clean graduation handoff to the assigned PDM, providing a complete partner profile including strengths, gaps, deal history, and recommended engagement approach.

Program operations & reporting

• Maintain accurate tracking of all partners in the enablement pipeline: on-ramp stage, certification status, deal activity, and graduation progress.
• Report regularly to Matt Wass de Czege and the broader Commercial Partnerships leadership on cohort health, activation rates, time-to-first-deal, and graduation throughput.
• Identify systemic blockers — content gaps, product complexity, partner profile mismatches — and escalate with recommended solutions.
• Collaborate closely with the VAR Channel Recruitment Manager to ensure the recruit-to-enable handoff is seamless and that partner expectations set during recruitment are consistent with the on-ramp experience.

Qualifications

Required Qualifications

• 10+ years of experience in partner enablement, channel sales training, or a related role within a SaaS or enterprise software company; or equivalent combination of experience and education.
• Demonstrated experience designing and delivering partner or customer-facing enablement programs — not just executing existing content, but building or significantly adapting curriculum.
• Strong sales coaching ability: you have helped others sell, not just sold yourself. You are comfortable on a deal alongside a partner and effective at transferring skills in real-time.
• Experience working in or alongside a channel sales or partner management function, with a clear understanding of what it takes for a reseller to successfully bring a new product to market.
• Excellent program management skills: ability to run multiple concurrent partner cohorts, maintain clear status visibility, and escalate risks proactively.
• Strong written and verbal communication: able to produce crisp certification materials, playbooks, and coaching resources without heavy design or content support.

Preferred Qualifications

• Experience enabling VAR partners in the ERP, accounting software, or mid-market financial management space.
• Familiarity with Intuit's mid-market product lineup: QuickBooks Advanced, Intuit Enterprise Suite, Intuit Services, or competitive equivalents.
• Experience using or enabling others on AI-powered software platforms, including positioning agentic AI capabilities (e.g., Intuit Agent Studio) to business customers.
• Background that spans both sales and enablement — someone who has carried a quota at some point in their career and brings that credibility into coaching conversations.
• Experience working with a learning management system (LMS) or partner portal to deliver and track certification programs at scale.
• Bachelor's degree in Business, Education, or a related field, or equivalent practical experience.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: