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Activation Associate Jobs in New York (NOW HIRING)

The Sr. Associate will be called upon for end-to-end campaign activation. The Sr. Associate is accountable for supporting senior team members to monitor campaign performance and implement ...

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Activation Associate information

What are the most commonly searched types of Activation jobs in New York?

The most popular types of Activation jobs in New York are:

Trade Activation Associate - North NJ

Curaleaf

Jersey City, NJ

Full-time

Posted 2 days ago

New


Curaleaf rating

6.4

Company rating: 6.4 out of 10

Based on 70 frontline employees who took The Breakroom Quiz

18th of 33 rated cannabis dispensaries


Job description

Type: Full-Time, Field-Based

Location: Field -  North New Jersey

Schedule: Tuesday - Saturday

The candidate must have reliable transportation and the ability to travel throughout their

assigned territory up to 100% of the time.

Who You Are

As a Trade Activation Associate, you will play a critical role in driving in-market execution, brand

visibility, and sell-through across Curaleaf's wholesale business. You will serve as the frontline

connection between Curaleaf, dispensary partners, and shoppers; ensuring our brands are

consistently represented with excellence at retail.

This role is responsible for executing trade marketing programs, supporting dispensary staff

education, conducting market audits, identifying opportunities for improved execution, and

helping drive product visibility and velocity within assigned accounts.

The ideal candidate is highly organized, self-motivated, execution-focused, and energized by

working in a fast-paced, field-based environment.

What You'll Do

Sell-Through Support

Support in-store sell-through programs and promotional execution

Identify opportunities to improve visibility, conversion, and shopper engagement

Provide market feedback and execution insights to sales and trade marketing teams

Account Education

Support new account onboarding and launch execution

Deliver brand and product education to dispensary staff

Ensure merchandising and activation standards are established from day one

In-Store Execution

Execute visual merchandising and in-store activation standards

Support premium programming and key market initiatives

Maintain strong brand presence and execution quality across accountsMenu & Digital Excellence

Conduct menu accuracy and digital presence audits

Support execution of digital merchandising and promotional visibility

Identify opportunities to improve online shopper experience and conversion

Consumer Activation

Execute pop-ups, demos, and local consumer events

Support community activations and market engagement opportunities

Drive brand visibility and shopper interaction in market

Trade & Events

Support trade shows, buyer events, and retailer engagement activities

Assist with market event execution and branded experiences

Manage field distribution of approved activation materials and swag

Cross-Functional Partnership

Partner closely with Account Executives and market leadership to support territory

priorities and business objectives

Submit timely recaps and reporting including field insights, execution photos,

activation results, and competitive intelligence

Maintain a consistent and professional brand presence across all market activities

What You'll Bring

1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or

related industries

Strong communication and relationship-building skills

Ability to work independently in a highly field-based role

Strong attention to detail and execution standards

Comfortable working in fast-paced, evolving environments

Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms

Flexible schedule including evenings, weekends, and holidays as business needs require

Reliable transportation and willingness to travel extensively throughout the market

Even Better If You Have

Experience in trade marketing, retail merchandising or field activation

Experience working directly with dispensaries or retail accounts

Familiarity with visual merchandising and in-store execution standards

Experience supporting events, activations, or community engagement programs


What Curaleaf employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Curaleaf logo

About Curaleaf

Sourced by ZipRecruiter

Curaleaf Holdings, Inc. ("Curaleaf") is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. Today, we operate in 19 states with 144 dispensaries, service nearly 2,200 wholesale partner accounts, we have 29 cultivation sites and over 5,500 team members in the United States. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Our corporate social responsibility is Rooted in Good. We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.

Industry

Medical equipment and supplies manufacturing

Company size

1,001 - 5,000 Employees

Headquarters location

Wakefield, MA, US

Year founded

2010