Technical recruiting is broken and HackerRank is a tool that helps programmers hone their skills ... Quora, Airbnb, Yelp and many more! It's the highest growth phase of the company and we have lots of ...

Quora
3 jobs near Columbus, OH
Technical recruiting is broken and HackerRank is a tool that helps programmers hone their skills ... Quora, Airbnb, Yelp and many more! It's the highest growth phase of the company and we have lots of ...
He was a machine learning engineer and data scientist at Quora, Lyft, & Meta. He studied Statistics ... automation for doctors. He's worked in data science and engineering at Lyft. He studied math at ...
He was a machine learning engineer and data scientist at Quora, Lyft, & Meta. He studied Statistics ... automation for doctors. He's worked in data science and engineering at Lyft. He studied math at ...
Account Executive
New York, NY · On-site
$110K - $140K/yr
He was a machine learning engineer and data scientist at Quora, Lyft, & Meta. He studied Statistics ... automation for doctors. He's worked in data science and engineering at Lyft. He studied math at ...
Account Executive
New York, NY · On-site
$110K - $140K/yr
He was a machine learning engineer and data scientist at Quora, Lyft, & Meta. He studied Statistics ... automation for doctors. He's worked in data science and engineering at Lyft. He studied math at ...
Full-time
Re-posted 15 days ago
Job description
- Lead the research, selection and implementation of marketing automation toolset for capturing, scoring, nurturing and tracking customer prospects.
- Build and manage key marketing integrations - salesforce.com, lead scoring, web site tools, third party lead sources, etc - working closely with vendors, sales operations and marketing program managers
- Vet out new marketing technology solutions to build the infrastructure to advance our marketing capabilities and operational efficiencies. You will be responsible for building the marketing analytics stack
- Refine scoring mechanisms and implement guidelines & processes for MQLs & SQLs
- Segment audiences and build sound nurture programs with the goal to continuously maximize marketing conversions
- Run hundreds of digital experiments, monitor email deliverability and maintain a high rate of deliverability
- Develop and implement policies and procedures to ensure data integrity and cleanliness of database working with marketing, sales and product teams
- 3+ years in demand generation/marketing automation
- B2B marketing background with experience in marketing automation, leads processing (including lead scoring), marketing database
- Successful track record of implementing and managing marketing automation systems and associated integrations. Hands-on experience working with various marketing and sales APIs such as Marketo, Hubspot and Salesforce. Must be familiar with marketing automation tool landscape.
- Working knowledge of HTML, Javascript, and CSS
- Demonstrated proficiency with database design concepts, data modeling, and segmentation
- Experience configuring customer tracking platform such as Google Analytics.
- Strong team player, strong collaboration skills
- Excellent at planning and project management - ability to look ahead to meet regular deadlines and predict and prevent last minute fire drills.
- Must be resourceful and have initiative to resolve problems by a combination of research and consulting with experts
- Must have excellent written and verbal communications skills with ability to effectively interact with both technical and non-technical
- Must be highly driven and self-motivated for a fast paced evolving environment
- BA/BS in marketing, business or computer science
- Marketo, salesforce certification is a plus