Job Title:
Social Media Coordinator
Department:
Administration
Reports To:
Administrative Program Manager
Location:
(Hybrid)
Position Type:
Full-Time
Salary: $
52,000/yr ($25hr) + 8699.00/yr Benefits + $60,700/yr total compensatin - -
$68,640/yr ($33hr )+ 8699.00/yr Benefits = $77,339/yr total compensation
Position Overview
POCAAN is seeking a creative, hands-on, and mission-driven Social Media Coordinator to grow our digital presence, amplify community voices, and promote our programs and impact.
This is a dynamic, multi-functional role. While social media and content creation are the primary focus, this position also supports communications, outreach, and day-to-day organizational needs. The ideal candidate is adaptable, collaborative, and passionate about social justice and community engagement and outreach.
Key Responsibilities
Social Media Strategy & Content
- Develop and implement a comprehensive social media strategy aligned with POCAAN's mission and strategic plan.
- Create, edit, and publish engaging content (photos, videos, graphics, reels, stories, captions)
- Manage daily activity across platforms (Facebook, Blue, Instagram, LinkedIn, TikTok, and X)
- Maintain a consistent posting schedule and content calendar (Content is posted at least daily or every other day).
- Produce culturally relevant storytelling that highlights community outreach and impact
Content Creation & Brand Storytelling
- Capture and edit photo and video content for campaigns, events, and programs
- Design graphics using Canva, Adobe Creative Suite, or similar tools
- Develop creative campaigns that increase community awareness, engagement, and support
- Ensure brand consistency across all digital channels
Community Engagement
- Respond to comments, messages, and inquiries in a timely and professional manner
- Engage with community members, partners, and stakeholders online
- Amplify voices and stories from the communities POCAAN serves
- Build relationships that strengthen digital community presence
Campaigns & Promotion
- Promote events, health initiatives, outreach efforts, and advocacy campaigns
- Support fundraising campaigns and donor engagement efforts
- Collaborate with program teams to showcase services, outcomes, and success stories
Analytics & Performance Tracking
- Monitor social media performance (engagement, reach, growth, conversions)
- Track trends and audience insights to improve strategy
- Provide regular reports with recommendations for optimization
Administrative & Organizational Support
- Assist with communications such as emails, outreach, and scheduling
- Support event coordination, project tracking, and program promotion
- Provide general support to leadership and team as needed
- Help with occasional errands, on-site support, or community events
Qualifications
Required
- 2+ years of experience in social media, marketing, or communications
- Strong content creation skills (photography, video, graphics, writing)
- Experience managing multiple social media platforms
- Excellent communication and storytelling skills
- Ability to work independently and collaboratively in a fast-paced environment
- Strong organizational skills and attention to detail
Preferred
- Experience in nonprofit, public health, or community-based organizations
- Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, or similar
- Knowledge of social media analytics tools (Meta Insights, Hootsuite, etc.)
- Experience with culturally responsive or community-centered communications
- BS in communications or related fields, a master's is preferred
Key Competencies
- Creativity and innovation
- Cultural humility and community awareness
- Adaptability and willingness to "wear multiple hats"
- Strong problem-solving skills
- Passion for health equity, racial justice, and social impact
Additional Requirements
- Reliable transportation and ability to attend events or community activities
- Comfortable appearing in social media content (when needed)
- Ability to occasionally work evenings or weekends for events