Playstudios

We are looking for an ambitious UserAcquisition Manager to join playSTUDIOS in support of our newest brand, TheWinZone—an elevated casino experience built for players who crave excitement, quality, and real-world rewards.

Reporting to the VP of Marketing, this role will lead planning, execution, and optimization of app-based UAcampaigns across multiple paid channels, including PaidSocial, AppStoreAds, DSPNetworkBuys, and more.

If you thrive on performance optimization, love experimenting with creative assets, and are passionate about bringing new players into great gaming experiences, this is your next win.

Duties and Responsibilities

As the UserAcquisition Manager forTheWinZone, you will be responsible for:

• UserAcquisitionLeadership

  • Plan, launch, and optimize paid UAcampaigns across channels like Meta,TikTok,GoogleUAC,AppStoreAds,DSPs, etc.

  • Manage budgets, pacing, and daily reporting to achieve targetKPIs (CPA,ROAS,LTV).

  • Oversee creative testing, partner performance, and campaign pipeline.

• OptimizationandInsights

  • Analyze campaign data to identify trends and actionable optimizations.

  • Develop and maintain a robust testingroadmap to improve efficiency and scale.

  • Partner with Analytics and DataScience to measure incrementality and portfolio impact.

• StrategicExecutionandInnovation

  • Research new channels, adformats, and creative concepts to expand UAreach.

  • Produce regular competitiveintelligence reports and share insights with leadership.

  • Collaborate with BrandMarketing,Product,andCreative teams to align targeting and messaging.

• MeasurementandTools

  • Track all performance viaMMPdashboards(Singularpreferred).

  • Build accurate weekly and monthly reports capturing KPIs, pacing, and spend efficiency.

Requirements

• 4+ years of hands-on UA experience running and optimizing app-based campaigns

• Proven ability to execute across multiple channels: Paid Social, ASA, DSP Networks, etc.

• Experience working with Mobile Measurement Partners (MMPs) - Singular preferred.

• Strong command of performance metrics (CPS, ROAS, LTV) and conversion funnel analysis.

• Demonstrated success in campaign budgeting and bid optimization

• Excellent problem-solving and analytical thinking

• Proficient in Excel/spreadsheets and familiar with BI tools or dashboards.

• Bachelor’s degree in marketing, Business, Data Analytics, or equivalent experience.

Preferred

• Background in Gaming,Casino,orSportsBettingUA campaigns.

• Experience with creative iteration and A/Btesting at scale.

• Familiarity withSQLordatavisualization tools(Tableau,ModeAnalytics).

• Understanding of influencer and affiliatemarketing.

• Excitement for working in sweepstakesstyle entertainment and premium gaming brands.
  

Benefits and Perks

• 100% health benefit premiums for you and your dependents

• 401K match and Restricted Stock Units

• Flexible vacation policy

• Employee-driven entertainment, happy hours, and team-building events

• Snacks and drinks are available in the kitchen

• Casual work environment

If you're ready to make a significant impact in a role that challenges and excites, apply today and join us in shaping the future of Sweepstakes gaming!