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The Director, Digital Marketing & Content Strategy is a team leader within Inland’s marketing shared services “digital success” vertical. In this newly created position, this person will be responsible for shaping and executing the enterprise-wide digital marketing and content strategy across a diverse portfolio of real estate and finance-focused entities. This role drives the vision, development, and optimization of digital content, ensuring alignment with business objectives and brand standards. The Director leads a team of content professionals, collaborates with marketing and IT leaders across the enterprise, and champions innovation in digital storytelling, multichannel engagement, and data-driven content performance.

This role is open to a hybrid format with the expectation of being in the office at least 3 times per week and will report to the Chief Marketing Officer.

CORE RESPONSIBILITIES:

• Uphold the highest standards of integrity, compliance, and ethical conduct with company policies and in all content and digital marketing activities.

Strategic Leadership:

• Develop and oversee the integrated digital and content strategy for Inland’s entities, ensuring alignment with organizational goals and market trends.
• Lead and mentor a team of content creators and digital marketers within the “digital success” shared services vertical.
• Champion the use of the HubSpot marketing automation platform.
• Create reports, dashboards and other analytics within HubSpot to optimize content performance and lead generation.
• Foster strong partnerships with marketing leaders and other shared services verticals and provide strategic counsel on digital opportunities and challenges.

Content Development & Optimization:

• Guide the creation of compelling, digital-first, audience-centric content for web, social, email, video, and other digital channels.
• Oversee editorial calendars, campaign planning, and content governance to ensure consistency and quality.

Digital Innovation & Multichannel Storytelling:

• Support adoption of HubSpot across business entities and advocate for emerging digital tools and best practices in interactive media production.
• Partner with business marketing strategists to ensure the development of content-rich landing pages, social media assets, and multimedia collateral that elevate brand engagement.

SUPERVISORY RESPONSIBILITY:

• Supervise current content and digital marketing staff within the marketing department’s shared services vertical
• Management of external agencies and vendors as needed

QUALIFICATIONS/EDUCATION:

• Bachelor’s degree in marketing, communications, digital media, or related discipline (Master’s preferred)
• 8+ years of progressive experience in digital marketing, content strategy, or communications, with at least 3 years in a leadership role
• Experience in real estate or financial services preferred
  

  SKILLS & COMPETICENCIES: 

  • Leader with proven skills to drive digital engagement and content excellence
  • Exceptional written, verbal, and visual communication skills
  • Advanced proficiency in marketing automation (HubSpot), analytics, and creative software (Adobe Creative Suite)
  • Strong project management, organizational, and interpersonal skills
  • Data-driven mindset with ability to interpret performance metrics to optimize strategy
  • Collaborative, innovative, and adaptable in a fast-paced environment