Southeast Steel Systems

Southeast Steel Systems in Tampa, FL. is seeking a high-impact, hands-on Chief Revenue Officer to lead the company’s Sales transformation, revenue growth strategy, and revenue operating infrastructure across the organization. This is not a traditional executive sales leadership role. The CRO will serve as the senior commercial leader responsible for building a scalable, measurable, and accountable revenue engine while operating as a strategic business partner to executive leadership and the private equity ownership group.

The ideal candidate will combine hands-on sales execution with executive-level leadership capability. This individual must be comfortable operating in the details of pipeline management, forecasting, CRM discipline, pricing governance, sales accountability, and market expansion while also leading board-level revenue discussions, executive reporting, and long-term commercial growth planning. This role requires a builder mindset, operational discipline, executive communication capability, and the ability to create alignment between sales, operations, finance, leadership, and ownership stakeholders.

The successful candidate will help professionalize and scale the Sales organization while improving visibility, forecasting accuracy, margin quality, accountability, and revenue performance across Southeast Steel Systems locations in FL & GA.

Why This Role Matters

The Chief Revenue Officer will play a critical role in shaping the future growth and operational maturity of Southeast Steel Systems.

This role will lead the transformation of the company’s infrastructure by building scalable systems, improving accountability, strengthening forecasting discipline, expanding market reach, and aligning revenue strategy with operational and financial performance.

The CRO will also serve as the commercial bridge between Southeast Steel Systems and the private equity ownership group by translating revenue performance into executive-level business insights, board presentations, and growth strategy discussions.

This role is essential to helping the company scale profitably, improve commercial visibility, strengthen leadership accountability, and support long-term growth initiatives.

Position OverView

The Chief Revenue Officer will lead all commercial strategy, revenue infrastructure, sales accountability, forecasting discipline, territory growth, CRM ownership, pricing governance, and executive revenue reporting across Southeast Steel Systems.

This leader will own the development of a disciplined and measurable commercial operating system capable of supporting scalable and profitable growth across existing and future markets.

The CRO will partner closely with executive leadership, finance, operations, and ownership to improve:

• Revenue growth
• Forecast accuracy
• Margin performance
• Pipeline visibility
• Sales accountability
• Commercial reporting
• Territory expansion
• Market penetration
• Operational alignment
• Executive visibility into revenue performance

Reports To

Chief Financial Officer and Partners with the Private Equity Leadership Team

Key Objective of the Role

Build a professional revenue engine that is measurable, repeatable, and scalable across Southeast Steel Systems by owning pipeline visibility, pricing discipline, rep performance, territory growth, CRM adoption, and revenue accountability.

Core Responsibilities

Revenue, Infrastructure, and Commercial Operations

• Build, implement, and own the company’s revenue operating infrastructure
• Establish and lead disciplined pipeline review cadence and forecasting processes
• Develop and enforce CRM discipline, stage requirements, forecasting standards, and reporting expectations
• Create executive-level KPI dashboards and commercial scorecards
• Improve revenue forecasting visibility and accountability across all commercial activities
• Standardize pipeline management, quote tracking, customer activity reporting, and sales process execution
• Establish commercial operating rhythms that improve accountability and transparency

CRM Ownership and Forecasting Discipline

• Serve as the executive owner of NetSuite CRM and commercial reporting infrastructure
• Ensure CRM becomes the central system for forecasting, customer activity, quoting, reporting, and pipeline management
• Improve CRM adoption, reporting accuracy, and forecasting discipline across the organization
• Establish clear stage definitions and exit criteria to eliminate inflated or unsupported forecasting
• Build reporting structures tied to pipeline health, conversion rates, bookings, margin quality, and forecast confidence

Sales Leadership and Performance Management

• Lead, coach, and develop the sales organization with a strong focus on activity, accountability, conversion, and profitable growth
• Create measurable sales objectives, accountability, and performance expectations tied to activity, profitability, and revenue for each representative
• Build and implement rep scorecards that monitor productivity, pipeline health, close rates, pricing discipline, and margin performance
• Conduct regular business reviews with sales staff and support quarterly business reviews for key customers and top accounts
• Identify talent gaps and partner with leadership to recruit, onboard, and develop outside sales representatives and other commercial roles as needed
• Build a culture of accountability, urgency, ownership, and disciplined execution

Territory and Market Expansion

• Build and execute a territory expansion strategy that begins with Tampa and extends into Georgia, South Carolina, Alabama, the Florida Panhandle, and other targeted growth markets
• Create a clear territory coverage map and leadership structure to support expansion efforts
• Evaluate customer concentration, geographic opportunity, and rep coverage to align resources with growth potential
• Drive the rollout of outside sales representatives into new and existing markets
• Increase market penetration through proactive prospecting, territory planning, channel development, and customer relationship building

Channel Development and Strategic Selling

• Develop and execute territory growth strategies across Tampa, Adel, and targeted expansion markets
• Evaluate market opportunity, territory coverage, customer concentration, and commercial resource allocation
• Support rollout of commercial expansion efforts into new geographic markets
• Increase market penetration through proactive business development, channel expansion, and strategic relationship growth
• Identify growth opportunities across contractors, erectors, general contractors, owner builders, municipal accounts, and industrial sectors

Pricing Governance and Margin Quality

• Partner closely with finance and executive leadership on pricing strategy and margin improvement initiatives
• Improve pricing discipline, quoting governance, and commercial approval structures
• Align sales behaviors and incentives with profitable growth objectives
• Monitor margin attainment across customers, territories, project types, and commercial segments
• Improve forecasting quality and reduce pricing inconsistency or quote leakage

Private Equity Partnership and Executive Reporting

• Serve as the Sales/Revenue bridge between Southeast Steel Systems and the private equity ownership group
• Translate sales performance into executive-level business insights and reporting
• Develop and present board-level revenue presentations, KPI dashboards, and forecasting updates
• Present pipeline health, revenue trends, growth strategy, margin performance, and operational alignment updates to executive leadership and ownership stakeholders
• Build credibility with ownership through disciplined reporting, forecasting accuracy, transparency, and measurable performance management
• Support long-term growth planning, scalability initiatives, and acquisition-related commercial integration efforts

Sales Compensation and Incentives

• Evaluate and redesign commission plans and incentive programs to support accountability, margin performance, service adoption, and strategic priorities
• Implement and monitor a new commission structure across Southeast Steel Systems
• Ensure compensation plans motivate desired behaviors, support business goals, and reward profitable growth
• Partner with leadership and finance to measure effectiveness and adjust where necessary

Marketing and Brand Growth Support

• Partner in the development and execution of marketing strategies that support revenue growth and market visibility
• Help drive updated Southeast Steel Systems branding, logo usage, and commercial messaging
• Support launch and commercialization of a new website, including lead flow alignment and digital visibility
• Collaborate on SEO, AEO, SEM, digital advertising, and targeted outreach efforts
• Support sales enablement through marketing materials, signage, fleet branding, and market-facing collateral
• Ensure marketing activity is connected to measurable revenue and pipeline outcomes

Required Qualifications

• Bachelor’s degree in Business, Sales, Marketing, Finance, Construction Management, or related field, or equivalent executive-level experience
• 10+ years of progressive leadership experience in sales, commercial operations, revenue leadership, business development, or related functions
• Proven success leading revenue growth initiatives within manufacturing, construction, industrial, building products, or related sectors
• Strong experience building Sales systems, forecasting infrastructure, CRM discipline, and accountability frameworks
• Experience operating in highly hands-on, operationally focused Sales environments
• Strong pricing, margin management, and forecasting discipline
• Executive-level communication and presentation capability
• Experience working cross-functionally with operations, finance, executive leadership, and ownership stakeholders
• Experience operating within private equity-backed, high-growth, or accountability-driven business environments
• Experience presenting revenue strategy and forecasting information to executive leadership, ownership groups, or boards

Preferred

• Experience in steel systems, metal buildings, manufacturing, construction, building products, industrial distribution, or related sectors
• Experience implementing or leading CRM systems such as NetSuite CRM or similar platforms
• Background in multi-location operations and territory expansion
• Experience developing sales compensation structures and performance scorecards
• Strong familiarity with channel sales, partner development, and market segmentation
• Experience supporting branding, lead generation, and commercial marketing initiatives
• Exposure to private equity, high growth, or operational transformation environments

Key Competencies

• Sales & Executive leadership
• Sales strategy
• Revenue accountability
• Forecasting discipline
• CRM ownership
• Pricing and margin management
• Board-level communication
• Private equity partnership capability
• Sales Territory and market expansion
• Sales accountability
• Operational alignment
• Financial acumen
• Executive communication
• Commercial infrastructure development
• Strategic growth leadership
• Cross-functional leadership
• Process improvement
• Team development
• Hands-on execution

This opportunity may be an ideal fit for executives currently serving as:

• Chief Revenue Officer
• Chief Commercial/Sales Officer
• EVP of Sales
• SVP of Sales
• VP of Commercial Operations
• VP of Sales and Marketing
• Commercial Director
• Revenue/Sales Operations Executive