Reolink

Job Summary: The Creator Partnerships Manager will lead Reolink North America's creator marketing strategy, building and scaling a best-in-class creator ecosystem that drives brand awareness, product consideration, customer engagement, and business growth.

This role will establish the regional strategy, develop long-term creator relationships, and ensure creator marketing is fully integrated into product launches, retail initiatives, PR, social media, and broader brand campaigns.

This individual will combine strategic thinking, strong relationship management, and data-driven decision-making to build programs that deliver measurable business impact while strengthening Reolink's position within the smart home security category.

Key Responsibilities:

Creator Strategy & Program Development

• Develop and execute Reolink North America's creator partnerships strategy aligned with annual business objectives.
• Build scalable creator programs that support brand awareness, product launches, retail priorities, seasonal campaigns, and always-on marketing efforts.
• Identify opportunities across YouTube, Instagram, TikTok, Facebook, emerging platforms, and creator communities.
• Develop creator segmentation strategies across macro, mid-tier, micro, affiliate, and niche technical creators.
• Stay current on creator, platform, and consumer trends to identify new partnership opportunities.

Creator Relationship Management

• Identify, recruit, negotiate, onboard, and manage creator partnerships across North America.
• Build long-term relationships with creators, agencies, talent managers, and industry partners.
• Lead contract negotiations, campaign scopes, timelines, deliverables, and approvals.
• Develop ambassador and long-term partnership programs that extend beyond one-off campaigns.
• Manage product seeding initiatives and ongoing creator communications.

Campaign Management & Execution

• Lead creator campaigns from strategy through execution and post-campaign reporting.
• Partner with Creative, PR, Social Media, Product Marketing, Retail Marketing, Amazon, and Paid Media teams to ensure creator campaigns support broader business objectives.
• Coordinate creator participation around product launches, events, retail initiatives, and seasonal campaigns.
• Ensure all creator content aligns with brand guidelines, messaging, and legal requirements.

Measurement & Optimization

• Establish KPI frameworks and reporting for creator marketing.
• Measure campaign performance across awareness, engagement, traffic, conversions, revenue, and ROI.
• Analyze creator performance to optimize future investments.
• Present performance insights and recommendations to marketing leadership.
• Build repeatable reporting processes that demonstrate business impact.

Budget & Vendor Management

• Manage the North America creator partnerships budget.
• Evaluate and manage creator platforms, agencies, and external partners.
• Negotiate partnership costs while maximizing return on investment.
• Forecast budgets and recommend investment priorities.

Cross-Functional Leadership

• Serve as the North American subject matter expert for creator partnerships.
• Partner closely with HQ marketing teams to transition ownership of the regional creator function while maintaining alignment with global priorities.
• Develop scalable processes, documentation, and best practices for creator partnerships.
• Identify opportunities to integrate creator content across owned, earned, paid, retail, and eCommerce channels.

Qualifications:

Required

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
• 5+ years of experience in creator partnerships, influencer marketing, integrated marketing, PR, or brand marketing.
• Experience developing and managing creator campaigns from strategy through execution.
• Strong negotiation and relationship management skills.
• Experience managing marketing budgets and external partners.
• Strong analytical skills with the ability to translate campaign performance into actionable recommendations.
• Excellent project management and organizational skills.
• Exceptional written and verbal communication skills.

Preferred

• Experience within consumer electronics, smart home, technology, or consumer products.
• Experience working with affiliate creator programs.
• Familiarity with creator management platforms such as CreatorIQ, GRIN, Aspire, or similar tools.
• Experience supporting Amazon, retail, or eCommerce marketing initiatives.
• Experience working with international or cross-functional marketing teams.